LINQM
Sr. Director, Brand Marketing
LINQM, Los Angeles, California, United States, 90079
Senior Director of Brand Marketing
About Us:
We are dedicated to creating innovative beauty products that empower individuals to express their unique beauty. Our commitment to quality, sustainability, and inclusivity drives our mission to inspire confidence through our diverse range of products. As we continue to grow, we are seeking a passionate and experienced Senior Director of Brand Marketing to join our dynamic team.
Position Overview:
Reporting to the VP, Marketing, the Senior Director of Brand Marketing will be responsible for overseeing a team, developing, and executing comprehensive brand marketing strategies that drive awareness, engagement, and sales across several of our channels with a heavy focus on DTC. This role requires a visionary leader with deep expertise in brand management, digital marketing, and consumer insights. The successful candidate will have a proven track record of building strong beauty brands and a passion for innovative marketing solutions within the DTC landscape.
Key Responsibilities:Brand Strategy Development:
Lead the development and execution of the brand marketing strategy aligned with the company's overall goals and objectives, focusing on DTC growth.Identify and analyze market trends, competitive landscape, and consumer insights to inform brand positioning and messaging.
Campaign Management:
Oversee the planning and execution of integrated marketing campaigns to drive brand awareness and customer acquisition through digital channels (e.g., content marketing, editorial & PR, social media, email marketing, etc.)Collaborate with cross-functional teams, including product development and sales, to ensure marketing initiatives align with product launches and company strategies.
DTC Expertise:
Leverage strong knowledge of DTC best practices to optimize customer experience, increase conversion rates, and enhance customer retention efforts.Drive initiatives to grow the brand's online presence and community engagement through targeted digital marketing tactics.
Team Leadership:
Build, mentor, and lead a high-performing brand marketing team, fostering a culture of creativity, accountability, and results-driven performance.Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI on marketing initiatives.
Performance Analysis:
Monitor and analyze the effectiveness of branding and marketing efforts, adjusting strategies as needed to ensure optimal brand performance and growth.Prepare regular reports on marketing performance metrics, presenting insights and recommendations to senior leadership.
Qualifications:Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.8+ years of progressive experience in brand marketing, with at least 4 years in the beauty industry and specific experience in DTC marketing.Proven track record of successfully launching and positioning beauty products in DTC channels.Strong leadership skills, with the ability to inspire and motivate cross-functional teams.Excellent analytical and project management skills, with a data-driven approach to decision-making.Exceptional communication and interpersonal skills, with the ability to articulate a strategic vision effectively.
About Us:
We are dedicated to creating innovative beauty products that empower individuals to express their unique beauty. Our commitment to quality, sustainability, and inclusivity drives our mission to inspire confidence through our diverse range of products. As we continue to grow, we are seeking a passionate and experienced Senior Director of Brand Marketing to join our dynamic team.
Position Overview:
Reporting to the VP, Marketing, the Senior Director of Brand Marketing will be responsible for overseeing a team, developing, and executing comprehensive brand marketing strategies that drive awareness, engagement, and sales across several of our channels with a heavy focus on DTC. This role requires a visionary leader with deep expertise in brand management, digital marketing, and consumer insights. The successful candidate will have a proven track record of building strong beauty brands and a passion for innovative marketing solutions within the DTC landscape.
Key Responsibilities:Brand Strategy Development:
Lead the development and execution of the brand marketing strategy aligned with the company's overall goals and objectives, focusing on DTC growth.Identify and analyze market trends, competitive landscape, and consumer insights to inform brand positioning and messaging.
Campaign Management:
Oversee the planning and execution of integrated marketing campaigns to drive brand awareness and customer acquisition through digital channels (e.g., content marketing, editorial & PR, social media, email marketing, etc.)Collaborate with cross-functional teams, including product development and sales, to ensure marketing initiatives align with product launches and company strategies.
DTC Expertise:
Leverage strong knowledge of DTC best practices to optimize customer experience, increase conversion rates, and enhance customer retention efforts.Drive initiatives to grow the brand's online presence and community engagement through targeted digital marketing tactics.
Team Leadership:
Build, mentor, and lead a high-performing brand marketing team, fostering a culture of creativity, accountability, and results-driven performance.Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI on marketing initiatives.
Performance Analysis:
Monitor and analyze the effectiveness of branding and marketing efforts, adjusting strategies as needed to ensure optimal brand performance and growth.Prepare regular reports on marketing performance metrics, presenting insights and recommendations to senior leadership.
Qualifications:Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.8+ years of progressive experience in brand marketing, with at least 4 years in the beauty industry and specific experience in DTC marketing.Proven track record of successfully launching and positioning beauty products in DTC channels.Strong leadership skills, with the ability to inspire and motivate cross-functional teams.Excellent analytical and project management skills, with a data-driven approach to decision-making.Exceptional communication and interpersonal skills, with the ability to articulate a strategic vision effectively.