Accusoft
Sr. Product Marketing Manager (Remote)
Accusoft, Tampa, Florida, us, 33646
Must have the following to apply:
Bachelor's Degree in Marketing or related field; seven plus years of relevant product marketing experience; or equivalent combination of education and experience7+ years of experience in product marketing, preferably in the enterprise software and/or SaaS industryWritten and verbal communicator, coupled with developed interpersonal skills and attention to detailAble to work independently and in a performing team environmentPossess a demonstrated ability to multitask and accommodate changing priorities within compressed timelinesPeople and project management skills to interact with staff, colleagues and cross-functional teamsCandidate should be resourceful and creative to drive business growth
**Required Screenings/Tests: No drug test/screen, background checks, or assessment test listed.
**Job Description: The Senior Product Marketing Manager will be pivotal in crafting and executing messaging and marketing strategies that set the companys products apart in the market. This role involves defining, implementing, and refining product marketing plans based on an understanding of the products and market dynamics. Collaborating closely with the Product Management, Sales, and Marketing teams, this position ensures that all product positioning and marketing materials are consistently aligned. The ideal candidate should have a background in product marketing, communication skills, tactical execution abilities, and a strategic mindset. If you are passionate about technology and excel at translating complex technical concepts into clear, customer-centric messaging, we would love to hear from you.
Duties and Responsibility: **
Messaging and Positioning: Serve as the liaison between product, sales, and marketing to craft compelling and differentiated messaging for the company, communicating its value proposition to target audiences. Develop and maintain an understanding of customer personas to tailor messaging accordinglyContent Development: Identify, develop and manage the creation of compelling customer-facing content for marketing and sales use including website messaging and marketing collateral (whitepapers, blogs, case studies, videos, fact/data sheets and presentations) to support lead generation and sales team effortsSales Enablement: Develop sales enablement materials, including sales guides, presentations, and training programs. Provide ongoing support to the sales team with the latest product information and competitive insightsMarket and Competitive Intelligence: Develop and maintain an understanding of the target audience and buying criteria. Become an expert on the competition by keeping abreast of industry trends and market influencersProduct Launch and Releases: Lead and execute marketing product releases and launch efforts including developing comprehensive product launch plans, marketing collateral, sales training/enablement, and customer communicationAnalytics and Reporting: Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Provide regular reports and insights to the leadership team on marketing performance and areas for improvement
**Location: Hybrid - Tampa, FL Headquarters.
**Hiring Process: Apply via company website.
In order to apply for this position, please click "How to apply for this job" located at the bottom of the job order page, and you will receive the employer contact information. Employer has indicated the means listed are the only means they will accept to apply.
**Days and Hours: Full-time position. Complete work schedule will be discussed with applicant.
Pay: $108,560 - $142,485 annually. Benefits are offered.
**Equal Opportunity Employer
Bachelor's Degree in Marketing or related field; seven plus years of relevant product marketing experience; or equivalent combination of education and experience7+ years of experience in product marketing, preferably in the enterprise software and/or SaaS industryWritten and verbal communicator, coupled with developed interpersonal skills and attention to detailAble to work independently and in a performing team environmentPossess a demonstrated ability to multitask and accommodate changing priorities within compressed timelinesPeople and project management skills to interact with staff, colleagues and cross-functional teamsCandidate should be resourceful and creative to drive business growth
**Required Screenings/Tests: No drug test/screen, background checks, or assessment test listed.
**Job Description: The Senior Product Marketing Manager will be pivotal in crafting and executing messaging and marketing strategies that set the companys products apart in the market. This role involves defining, implementing, and refining product marketing plans based on an understanding of the products and market dynamics. Collaborating closely with the Product Management, Sales, and Marketing teams, this position ensures that all product positioning and marketing materials are consistently aligned. The ideal candidate should have a background in product marketing, communication skills, tactical execution abilities, and a strategic mindset. If you are passionate about technology and excel at translating complex technical concepts into clear, customer-centric messaging, we would love to hear from you.
Duties and Responsibility: **
Messaging and Positioning: Serve as the liaison between product, sales, and marketing to craft compelling and differentiated messaging for the company, communicating its value proposition to target audiences. Develop and maintain an understanding of customer personas to tailor messaging accordinglyContent Development: Identify, develop and manage the creation of compelling customer-facing content for marketing and sales use including website messaging and marketing collateral (whitepapers, blogs, case studies, videos, fact/data sheets and presentations) to support lead generation and sales team effortsSales Enablement: Develop sales enablement materials, including sales guides, presentations, and training programs. Provide ongoing support to the sales team with the latest product information and competitive insightsMarket and Competitive Intelligence: Develop and maintain an understanding of the target audience and buying criteria. Become an expert on the competition by keeping abreast of industry trends and market influencersProduct Launch and Releases: Lead and execute marketing product releases and launch efforts including developing comprehensive product launch plans, marketing collateral, sales training/enablement, and customer communicationAnalytics and Reporting: Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Provide regular reports and insights to the leadership team on marketing performance and areas for improvement
**Location: Hybrid - Tampa, FL Headquarters.
**Hiring Process: Apply via company website.
In order to apply for this position, please click "How to apply for this job" located at the bottom of the job order page, and you will receive the employer contact information. Employer has indicated the means listed are the only means they will accept to apply.
**Days and Hours: Full-time position. Complete work schedule will be discussed with applicant.
Pay: $108,560 - $142,485 annually. Benefits are offered.
**Equal Opportunity Employer