Deer Valley Resort
Communications Manager - Year Round
Deer Valley Resort, Bountiful, Utah, United States, 84010
Year Round
Classic, consistent quality from a winning team!
Deer Valley Resort is nestled in the Wasatch Mountains of Utah, in the historic mining town of Park City which has evolved into an exciting and diverse mountain ski town. Our staff consists of locals, transplants, seasonal workers from all 50 states and international students from around the globe. We are a diverse workforce where everyone feels welcome, appreciated, and valued. No matter if you are 14 or 84 years, there is a place for you in the Deer Valley family! (Last year over 1,100 staff members celebrated their fifth season or more at Deer Valley).
Ski perks (vary based on employment status) may include Deer Valley season pass, free skiing or riding at other Alterra Resorts and select local Utah resortsFriends and family ski discounts, free staff ski lessons and discounted rentals (winter staff only)Subsidized meals at Employee Dining Rooms offered for staff while on shiftSubsidized housing options available for seasonal full-time staffDiscounts for staff members at restaurants, shops, and service providers in Park CityHealthcare options are available for staff members401k plan with company matchPURPOSE OF POSITION:
The Communications Manager is responsible for media relations for Deer Valley. This role supports the Director of Communications with developing and implementing PR and Communication plans, including community engagement and brand efforts. The ideal candidate is a skilled written and verbal communicator, organized, collaborative, innovative, and driven by ideas.
Deer Valley is about to undertake one of the largest ski resort expansions in history. Join our team and help shape the future of our marketing efforts, driving our brand to new heights and creating unforgettable experiences for our guests.
RESPONSIBILITIES:
Public Relations Planning and Execution
Assist in the development and management of the annual public relations planDeliver compelling brand stories to secure media coverage across local, national, and international outletsMain point of contact for all resort media requestsGenerate and manage relationships with key influencers and media contactsInitiate, coordinate, and conduct press requests, FAM tours, and visitsAct as resort spokesperson or assign appropriate spokesperson when neededManage onsite press centers for events, as neededAssist with annual update and management of the the Crisis Communications PlanHelp fulfill Alterra Mountain Company's PR needs including resort development, Ikon pass messaging and company-wide campaignsInternal Communication and HR Collaboration:
Collaborate with the HR team to create and deliver consistent on-brand narratives to staffAssist in crafting leadership messaging and talking points to ensuring alignment between internal and external communicationsWork with the HR team to create and help manage an overall internal communication strategy including messaging regarding events, activities and BU updatesMessaging and Copywriting:
Oversee all messaging needs for Deer Valley ResortUnify all external messaging to contribute to brand reputation managementWrite and distribute press releases, talking points, FAQs, and communication plansSupport the marketing team with copywriting and editing needsEnsure consistency in internal and external messaging across all resort business unitsStakeholder Engagement and Community Relations
Monitor and track stakeholder feedback and community conversationsDevelop communication plans, public statements, and FAQs based on feedbackFoster relationships with key brand influencers and the local communityHandle guest relations and reputation management through Medallia survey responsesCommunity outreach initiativesBudget and Agency Management
Optimize budget for successful public relations plans and community outreach campaignsManage contracted PR and Community Outreach agenciesMisc.
Provide support, templates, translations, and best practices for communications across companyRepresent Deer Valley at PR committee meetings for external organizationsQUALIFICATIONS:
Degree in communications, public relations, marketing, or journalism preferred7+ years of experience in tourism and/or hospitality or development communications, agency experience preferredFamiliarity with standard industry practices in professional communications and public relationsProven organizational skills, project management experience is a plusExcellent written and oral communication skills, copywriting experience is a plusExisting contacts and relationships within Utah and national hospitality, travel, and mainstream mediaExperience in community relations and engaging key stakeholdersAbility to facilitate strategic dialogue and problem-solving across multiple departmentsSelf-starter with strong multitasking abilitiesWillingness to work on weekends and attend early morning or late evening eventsAvailability to travel to domestic and international media events, meetings, conferences, and trade showsWillingness to host meal/event functions with mediaAbility to provide coverage for other staff members and work in other areas of operation during peak seasonsIntermediate or above skiing ability requiredDATES OF EMPLOYMENT:
Year RoundPAY RATE:
Pay: $60,000 - 80,000 annually
Deer Valley Resort is an Equal Opportunity Employer.
Classic, consistent quality from a winning team!
Deer Valley Resort is nestled in the Wasatch Mountains of Utah, in the historic mining town of Park City which has evolved into an exciting and diverse mountain ski town. Our staff consists of locals, transplants, seasonal workers from all 50 states and international students from around the globe. We are a diverse workforce where everyone feels welcome, appreciated, and valued. No matter if you are 14 or 84 years, there is a place for you in the Deer Valley family! (Last year over 1,100 staff members celebrated their fifth season or more at Deer Valley).
Ski perks (vary based on employment status) may include Deer Valley season pass, free skiing or riding at other Alterra Resorts and select local Utah resortsFriends and family ski discounts, free staff ski lessons and discounted rentals (winter staff only)Subsidized meals at Employee Dining Rooms offered for staff while on shiftSubsidized housing options available for seasonal full-time staffDiscounts for staff members at restaurants, shops, and service providers in Park CityHealthcare options are available for staff members401k plan with company matchPURPOSE OF POSITION:
The Communications Manager is responsible for media relations for Deer Valley. This role supports the Director of Communications with developing and implementing PR and Communication plans, including community engagement and brand efforts. The ideal candidate is a skilled written and verbal communicator, organized, collaborative, innovative, and driven by ideas.
Deer Valley is about to undertake one of the largest ski resort expansions in history. Join our team and help shape the future of our marketing efforts, driving our brand to new heights and creating unforgettable experiences for our guests.
RESPONSIBILITIES:
Public Relations Planning and Execution
Assist in the development and management of the annual public relations planDeliver compelling brand stories to secure media coverage across local, national, and international outletsMain point of contact for all resort media requestsGenerate and manage relationships with key influencers and media contactsInitiate, coordinate, and conduct press requests, FAM tours, and visitsAct as resort spokesperson or assign appropriate spokesperson when neededManage onsite press centers for events, as neededAssist with annual update and management of the the Crisis Communications PlanHelp fulfill Alterra Mountain Company's PR needs including resort development, Ikon pass messaging and company-wide campaignsInternal Communication and HR Collaboration:
Collaborate with the HR team to create and deliver consistent on-brand narratives to staffAssist in crafting leadership messaging and talking points to ensuring alignment between internal and external communicationsWork with the HR team to create and help manage an overall internal communication strategy including messaging regarding events, activities and BU updatesMessaging and Copywriting:
Oversee all messaging needs for Deer Valley ResortUnify all external messaging to contribute to brand reputation managementWrite and distribute press releases, talking points, FAQs, and communication plansSupport the marketing team with copywriting and editing needsEnsure consistency in internal and external messaging across all resort business unitsStakeholder Engagement and Community Relations
Monitor and track stakeholder feedback and community conversationsDevelop communication plans, public statements, and FAQs based on feedbackFoster relationships with key brand influencers and the local communityHandle guest relations and reputation management through Medallia survey responsesCommunity outreach initiativesBudget and Agency Management
Optimize budget for successful public relations plans and community outreach campaignsManage contracted PR and Community Outreach agenciesMisc.
Provide support, templates, translations, and best practices for communications across companyRepresent Deer Valley at PR committee meetings for external organizationsQUALIFICATIONS:
Degree in communications, public relations, marketing, or journalism preferred7+ years of experience in tourism and/or hospitality or development communications, agency experience preferredFamiliarity with standard industry practices in professional communications and public relationsProven organizational skills, project management experience is a plusExcellent written and oral communication skills, copywriting experience is a plusExisting contacts and relationships within Utah and national hospitality, travel, and mainstream mediaExperience in community relations and engaging key stakeholdersAbility to facilitate strategic dialogue and problem-solving across multiple departmentsSelf-starter with strong multitasking abilitiesWillingness to work on weekends and attend early morning or late evening eventsAvailability to travel to domestic and international media events, meetings, conferences, and trade showsWillingness to host meal/event functions with mediaAbility to provide coverage for other staff members and work in other areas of operation during peak seasonsIntermediate or above skiing ability requiredDATES OF EMPLOYMENT:
Year RoundPAY RATE:
Pay: $60,000 - 80,000 annually
Deer Valley Resort is an Equal Opportunity Employer.