Marketing Manager - CRM & Consumer Engagement

Job Summary: Drive innovative CRM strategies and personalized marketing initiatives to enhance customer retention, growth, frequency, and loyalty at Belle Tire in a fast-paced retail environment. Duties and Responsibilities: * Develop and execute comprehensive CRM strategies across multiple channels (email, SMS, mobile push, social media) to drive revenue and transactions. * Lead the transition from an existing CRM and marketing automation platform/tool to another, ensuring a seamless integration and data migration. * Oversee direct customer communications, ensuring brand consistency and engagement. * Create and manage targeted marketing campaigns, leveraging database segmentation for optimal results. * Define campaign KPIs, technical requirements, data, and creative needs. * Monitor and analyze customer lifetime value metrics to drive strategic decisions. * Collaborate with cross-functional teams to ensure cohesive customer experiences from first interaction to post-purchase. * Manage and optimize CRM tools and platforms to enhance marketing automation capabilities. * Develop and implement iterative testing strategies to optimize deliverability, reach, engagement, and inform content creation to continuously improve CRM effectiveness. * Provide training and support to team members on new CRM tools and best practices. * Partner with marketing leadership to inform a roadmap of customer segmentation, content, and triggered communication to maximize impact across the customer lifecycle. * Advise on data hygiene and validation and proactively recommend use of 1st and 3rd party data to increase program performance. * Stay informed about industry trends in CRM and identify opportunities to evolve marketing automation capabilities to drive business results. * Work closely with the Senior Marketing Director of Consumer Engagement to align strategies with overall business goals. Minimum Qualifications: * Bachelor's degree in Marketing, Business, or a related field. * At least 5 years of experience in CRM, email marketing, and 1-to-1 marketing roles. * Multi-unit, multi-channel retail experience in QSR/food retail, Grocery, Pharmacy, Apparel, Home & Garden, Home Improvement, Electronics & Appliances, or other similar retail categories. * Track record of driving revenue, frequency and transactions * Proficient understanding of CRM systems and advanced campaign management tools. * Hands-on experience with SMS, mobile push, and site notification strategies. * Strong analytical skills for data-driven CRM insights and strategies. * Advanced knowledge of relational databases for trigger-based lifecycle programs. * Excellent organizational and project management skills. * Strong communication and interpersonal skills. * Ability to work independently and manage multiple projects simultaneously. Preferred Qualifications: * Proficiency with Salesforce and Salesforce Marketing Cloud. * Experience leading a CRM system transition or integration. * Familiarity with traditional direct mail marketing. * Strong background in digital asset production processes. * Demonstrated success in developing and managing customer retention and loyalty programs. * Positive attitude and a team player who thrives in a collaborative work environment. * Self-starter with innovative ideas and solutions. Working Conditions: Work hours are typically 8-5, Mon-Fri, some additional time may be required on evening and weekends. Office environment requiring periods of sitting, and operation of standard office equipment. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled