LOccitane En Provence
Associate Manager, Email Marketing
LOccitane En Provence, New York, New York, us, 10261
JOB SUMMARY:The Associate Manager of Email Marketing is responsible for coordinating and executing the day-to-day email marketing activities, primarily email production, with key business goals of driving database retention and reactivation. This role also assists in email ideation and calendar management.This role entails building and executing daily emails, generating email segments, customer targeting, tracking and reporting on performance and helping to create engaging & branded revenue-generating email campaigns for L’OCCITANE NA. The ideal candidate is creative with exceptional multi-tasking, technical and analytical skills.
JOB RESPONSIBILITIES:
Manage Adobe Campaign email deployment strategy, schedule & coding:
Project management document accounting for all emails coded by local Adobe teamSubmit and follow up on tickets relating to Adobe platform issuesDefine targeting strategy for each email sendWorkflow & delivery creation when needed to support retail & ad-hoc emailsAssist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs
Manage Personalization strategy, requests & schedule:
Project management document accounting for all emails featuring personalized contentBuild & maintain personalization features in dedicated technical platform
Responsible for Email Ideation & Creation:
Drive e-commerce growth and profitability by developing customer-centric, branded & premium email campaignsMaintain visibility of campaigns industry-wide to help us ideate and execute new email marketing programsProject manage email campaigns production with Design, Website, Ecommerce, Retail, and technical CRM teams
KEY PERFORMANCE INDICATORS:
Achieving email sales goal through strong support of omni-channel activities primarily via email channelEmail database retention and reactivation
REQUIREMENTS:EDUCATION:
Bachelor's Degree in Marketing, Communications, or a related field is preferred
EXPERIENCE:
2+ years’ experience required in Marketing/Digital MarketingKnowledge of retail/beauty industry preferred
SKILLS:
A solid mix of analytical and creative skills, including the ability to copy writeKnowledge of ESP software, preferably Adobe CampaignTechnical email marketing techniques and understanding of inbox delivery techniquesProven implementation of email best practices a plusHTML programming experience a plusShould be a self-starter, able to multi-task, work under pressure and prioritizeA passion to understand the tactics and technologies behind online marketingDelivery / results focus, with strong attention to detailThrives on owning their job responsibilities and has flexibilityPerformance and results drivenAbility to manage several projects simultaneously, with limited supervision and under tight timeframesMust be proficient in MS Word, MS Excel, PowerPoint
The compensation for this role ranges from $60,000 - $68,000 for the NYC region. Exact compensation will vary based on factors including but not limited to, experience, skills, and geographic location. In addition to annual salary this position is eligible for participation in a highly competitive bonus program.
All Applicants:L'Occitane's Privacy StatementUnited States Applicants Only:Employee RightsFMLA: PostersFMLA Special Rules for Returning Military Members (USERRA)
JOB RESPONSIBILITIES:
Manage Adobe Campaign email deployment strategy, schedule & coding:
Project management document accounting for all emails coded by local Adobe teamSubmit and follow up on tickets relating to Adobe platform issuesDefine targeting strategy for each email sendWorkflow & delivery creation when needed to support retail & ad-hoc emailsAssist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs
Manage Personalization strategy, requests & schedule:
Project management document accounting for all emails featuring personalized contentBuild & maintain personalization features in dedicated technical platform
Responsible for Email Ideation & Creation:
Drive e-commerce growth and profitability by developing customer-centric, branded & premium email campaignsMaintain visibility of campaigns industry-wide to help us ideate and execute new email marketing programsProject manage email campaigns production with Design, Website, Ecommerce, Retail, and technical CRM teams
KEY PERFORMANCE INDICATORS:
Achieving email sales goal through strong support of omni-channel activities primarily via email channelEmail database retention and reactivation
REQUIREMENTS:EDUCATION:
Bachelor's Degree in Marketing, Communications, or a related field is preferred
EXPERIENCE:
2+ years’ experience required in Marketing/Digital MarketingKnowledge of retail/beauty industry preferred
SKILLS:
A solid mix of analytical and creative skills, including the ability to copy writeKnowledge of ESP software, preferably Adobe CampaignTechnical email marketing techniques and understanding of inbox delivery techniquesProven implementation of email best practices a plusHTML programming experience a plusShould be a self-starter, able to multi-task, work under pressure and prioritizeA passion to understand the tactics and technologies behind online marketingDelivery / results focus, with strong attention to detailThrives on owning their job responsibilities and has flexibilityPerformance and results drivenAbility to manage several projects simultaneously, with limited supervision and under tight timeframesMust be proficient in MS Word, MS Excel, PowerPoint
The compensation for this role ranges from $60,000 - $68,000 for the NYC region. Exact compensation will vary based on factors including but not limited to, experience, skills, and geographic location. In addition to annual salary this position is eligible for participation in a highly competitive bonus program.
All Applicants:L'Occitane's Privacy StatementUnited States Applicants Only:Employee RightsFMLA: PostersFMLA Special Rules for Returning Military Members (USERRA)