Dexter Magnetic Technologies
Director of Marketing
Dexter Magnetic Technologies, Elk Grove Village, Illinois, us, 60009
Magnetic Holdings, LLC, is comprised of three business units, or brands: Dexter Magnetic Technologies (DMT), Magnetic Components Engineering (EEC) and Electron Energy Corporation (EEC). Magnetic Holdings is headquartered just outside of Chicago, engineers and manufactures low-volume/high-value critical precision magnetic assemblies that are components of larger systems for the defense, aerospace, semiconductor, and medical markets. With ~500 employees and close to $150M of revenue, we are the leading player in North America, having grown at a >10% CAGR over the past seven years, by offering unique solutions to our customers’ magnetic engineering challenges. Our business has grown rapidly, has strong profitability even after significant spending on R&D, has state-of-the-art facilities, and is owned by a long-term oriented investor.
Currently, all three brands employ a direct sales model, focused on OEM and tier suppliers in key high-growth markets. Direct sales and engineering engagement is imperative given the complex technical nature of the sales process and the need to define the most appropriate solution. Often times, we develop solutions for novel applications that currently use an inferior alternative solution. Our ability to find these “white space” opportunities creatively and efficiently is a critical enabler of growth.
Position Summary
Lead and drive the development of all marketing functions including strategy development and implementation, segmentation and analysis; brand management; data and web analytics; lead generation, targeted marketing, and internal and external communications to enable profitable growth and achieve short- and long-term financial objectives. Actively engage with internal and external customers in all business functions to develop and execute winning market development, account penetration, and other organization development strategies.
Responsibilities and Duties
Lead the global marketing organization:Actively measure the effectiveness of the marketing activity as well as all critical customer interactions utilizing a plan-do-check-act frameworkDrive annual marketing plan development, budget, and review.Act as a liaison between VP, Sales & Marketing and staff to keep them informed on matters of policies, procedures, and corporate philosophies, and decisions.
Actively participate in all Commercial Leadership team functions (Sales, Customer Service, Product Management) and partner with other department heads for joint development initiatives
Own and champion the use of CRM; both utilization across the organization as well as reporting and measuringMaintain professionalism and stay abreast of new developments through contacts with educational institutions, professional organizations, publications, trade shows, and customers.Be an integral partner in the development of the Magnetic Holdings strategy, and otherwise provide direct leadership to and oversight of the execution of Magnetic Holding’s strategy deployment teams.
Research segmentation and analysisUtilize Voice-of-Customer (VOC) and other tools to aggregate market needs and identify prospects, and otherwise utilize the learnings to feed into and accelerate Magnetic Holding’s strategy deployment process.Segment markets and customer buying influences around actionable and achievable positioning strategiesPerform competitive analysis inclusive of SWOT analysisMonetize the benefits of the business’s technologies against established market accepted solutions.
Brand managementActively establish, maintain, and promote Magnetic Holding’s brands and standards for placement.Develop and deploy solution concepts and placement strategies for each of Magnetic Holding’s brands.Identify opportunities and value proposition for brand development, expansion, and/or consolidation.
Data and web analyticsManage, develop, and optimize digital platforms and assets to drive lead generation that results consistently better quantity and quality of lead qualification and conversionOwnership of Magnetic Holding’s Customer Relationship Management (CRM) software functionality, user processes, data analysis, and maintenance needs with the participation of the sales, engineering, and customer service teamsDevelop, deploy, analyze, and improve search engine optimization (SEO) across all websitesApply user experience analytics of ecommerce traffic and develop plans to incrementally improve our capture rate, increase revenue generation, earn repeat business, and otherwise deploy proven concepts to other product/market opportunities
CommunicationsEnsure each of the brands effectively communicates to our strategic marketplaces; responsible to measure results, manage processes and coordinate individual business market messages to match the branding style of each of our brands.
Salary Range $175,000-$185,000 depending on experience
Education & Experience:
BS in Business, Engineering, or Marketing required with an MBA or equivalent experience preferred.7+ years of experience in marketing management with progressively increasing roles and responsibilities in businesses focused on selling engineered components to OEMs in highly regulated markets.10+ years demonstrated experience covering all facets of the spectrum of marketing functions including market research, strategic marketing, advertising, brand management, ecommerce, advertising, and communications.Required Skills:
Consistently demonstrated success in delivering results in a marketing leadership capacity in a metrics driven environment.
High degree of business acumen, product applications and market segment knowledge.Fluency in computing skills such as MS Office plus extensive knowledge of web browsers, databases, graphic design programs, etc.Excellent oral and written communication, and active listening skills.Strong report writing and presentation skills – including ability to appropriately present technical information to all levels of an organization.Excellent time management skills.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Currently, all three brands employ a direct sales model, focused on OEM and tier suppliers in key high-growth markets. Direct sales and engineering engagement is imperative given the complex technical nature of the sales process and the need to define the most appropriate solution. Often times, we develop solutions for novel applications that currently use an inferior alternative solution. Our ability to find these “white space” opportunities creatively and efficiently is a critical enabler of growth.
Position Summary
Lead and drive the development of all marketing functions including strategy development and implementation, segmentation and analysis; brand management; data and web analytics; lead generation, targeted marketing, and internal and external communications to enable profitable growth and achieve short- and long-term financial objectives. Actively engage with internal and external customers in all business functions to develop and execute winning market development, account penetration, and other organization development strategies.
Responsibilities and Duties
Lead the global marketing organization:Actively measure the effectiveness of the marketing activity as well as all critical customer interactions utilizing a plan-do-check-act frameworkDrive annual marketing plan development, budget, and review.Act as a liaison between VP, Sales & Marketing and staff to keep them informed on matters of policies, procedures, and corporate philosophies, and decisions.
Actively participate in all Commercial Leadership team functions (Sales, Customer Service, Product Management) and partner with other department heads for joint development initiatives
Own and champion the use of CRM; both utilization across the organization as well as reporting and measuringMaintain professionalism and stay abreast of new developments through contacts with educational institutions, professional organizations, publications, trade shows, and customers.Be an integral partner in the development of the Magnetic Holdings strategy, and otherwise provide direct leadership to and oversight of the execution of Magnetic Holding’s strategy deployment teams.
Research segmentation and analysisUtilize Voice-of-Customer (VOC) and other tools to aggregate market needs and identify prospects, and otherwise utilize the learnings to feed into and accelerate Magnetic Holding’s strategy deployment process.Segment markets and customer buying influences around actionable and achievable positioning strategiesPerform competitive analysis inclusive of SWOT analysisMonetize the benefits of the business’s technologies against established market accepted solutions.
Brand managementActively establish, maintain, and promote Magnetic Holding’s brands and standards for placement.Develop and deploy solution concepts and placement strategies for each of Magnetic Holding’s brands.Identify opportunities and value proposition for brand development, expansion, and/or consolidation.
Data and web analyticsManage, develop, and optimize digital platforms and assets to drive lead generation that results consistently better quantity and quality of lead qualification and conversionOwnership of Magnetic Holding’s Customer Relationship Management (CRM) software functionality, user processes, data analysis, and maintenance needs with the participation of the sales, engineering, and customer service teamsDevelop, deploy, analyze, and improve search engine optimization (SEO) across all websitesApply user experience analytics of ecommerce traffic and develop plans to incrementally improve our capture rate, increase revenue generation, earn repeat business, and otherwise deploy proven concepts to other product/market opportunities
CommunicationsEnsure each of the brands effectively communicates to our strategic marketplaces; responsible to measure results, manage processes and coordinate individual business market messages to match the branding style of each of our brands.
Salary Range $175,000-$185,000 depending on experience
Education & Experience:
BS in Business, Engineering, or Marketing required with an MBA or equivalent experience preferred.7+ years of experience in marketing management with progressively increasing roles and responsibilities in businesses focused on selling engineered components to OEMs in highly regulated markets.10+ years demonstrated experience covering all facets of the spectrum of marketing functions including market research, strategic marketing, advertising, brand management, ecommerce, advertising, and communications.Required Skills:
Consistently demonstrated success in delivering results in a marketing leadership capacity in a metrics driven environment.
High degree of business acumen, product applications and market segment knowledge.Fluency in computing skills such as MS Office plus extensive knowledge of web browsers, databases, graphic design programs, etc.Excellent oral and written communication, and active listening skills.Strong report writing and presentation skills – including ability to appropriately present technical information to all levels of an organization.Excellent time management skills.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)