PlanITROI
Vice President of B2B Lead Generation & Marketing
PlanITROI, Youngsville, North Carolina, United States, 27596
Since 2001, PlanITROI has been providing Secure Purpose Driven Global Life Cycle Services to organizations, committed to preserving the highest levels of environmental responsibility and data security while changing lives with their retired computing devices. PlanITROI’s mission is to help Close the Digital Divide with Affordable Technology from our clients' returned and retired computing & mobile devices. PlanITROI leverages the circular economy to do social good, by turning clients returned, retired, and idle IT devices (PCs, laptops, Notebooks, smartphones, tablets, etc.) into re-certified, affordable technology solutions sold directly and through the largest retailers in the world!
PlanITROI, a Nextra Tech company, is seeking a strategic, hands-on Marketing Leader to build, grow, and lead our Marketing & Public Relations department and serve as our Chief Storyteller. The VP of Marketing will be pivotal in driving the company’s growth by developing and executing comprehensive marketing strategies that align with business objectives. This role requires a strategic leader who is both a player and a coach and can manage and execute B2B marketing, brand development, digital marketing, customer acquisition, and retention strategies while building, leading, and growing a team of “A” players to deliver measurable results.
We are seeking a highly collaborative and dynamic marketing leader who thrives in fast-paced environments. A key aspect of this role is the ability to work in real-time, taking ideas from stakeholders and quickly transforming them into compelling, high-impact presentations on the spot. The ideal candidate must be comfortable working closely with cross-functional teams and executives, demonstrating exceptional communication, agility, and creativity to deliver polished presentations and materials that align with our strategic goals.
The ideal candidate must have the ability to build a high-performance team by leveraging a proven network of internal and external resources who have worked for them in the past, demonstrating a track record of recruiting and retaining top talent to drive success.
As part of our rigorous hiring process, candidates will be required to complete a project that reflects the real-world challenges and opportunities this role will entail. This project will allow us to assess your strategic thinking, creativity, and practical skills in driving B2B marketing and lead generation, ensuring that you are the right fit for our dynamic and growth-focused team.
This role is remote on EST only!
Key Responsibilities:
Strategic Leadership, Development & Strategy:
Build, lead, and grow a high-performing marketing team of “A” players both internally and externally fostering a culture of innovation, creativity, and accountability.
Build, manage, and grow our go-to-market strategy across all divisions establishing a strong value proposition and brand positioning, including Nextra Tech, PlanITROI, Digital Dreams Project, Tech Trade Up, and Buy Refurbished, etc. to align with overall business goals and objectives.
Must be a Player/Coach with the ability to execute.
B2B Marketing & Lead Generation:
Develop and execute lead-generation email campaigns via email, LinkedIn, SMS, Zoom Info, etc. driving client acquisition.
Collaborate with sales teams to create go-to-market strategies for campaigns.
Drive online traffic, customer acquisition, and lead generation through targeted digital initiatives.
Utilize data-driven insights to optimize digital marketing efforts and improve ROI.
Content Creation:
Craft and weave PlanITROI's unique story across all divisions, positioning yourself as the Chief Storyteller.
Develop sales content (email, voicemail, conversation) that aligns with the mission, vision, CSR, Circular Economy, and Sustainability, of our prospective targets.
Digital Marketing:
Lead the company’s digital marketing efforts, including SEO, SEM, social media, content marketing, and email campaigns
Marketing/Public Relations Playbook Development:
Create a comprehensive Playbook that includes but is not limited to, Company Overview, Marketing Team Structure, Messaging, and Positioning, Product Overview, Differentiators, Buyer Personas, Use Cases, Multi-channel Marketing Methodology, Inbound Lead Generation, Marketing & Lead Generation Process and Definitions, Marketing Collateral, Case Studies, Competitor Battle-cards, Proposal writing, RFP, RFQ, Pitch Deck, Objection Handling, Tools and Software, Dashboard and Metrics Marketing playbooks are a means of capturing marketing best practices and communicating them to salespeople and through PR to capture the hearts and minds of our client audiences.
Brand Management:
Oversee brand positioning, ensuring consistent messaging and visual identity across all platforms and channels.
Develop and execute a cohesive marketing strategy that drives brand awareness, customer engagement, and revenue growth
Market Research and Analytics:
Conduct market research to understand customer needs, market trends, and competitive analysis.
Utilize analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
Industry Relationships:
Cultivate strong relationships within key industry associations such as RLA, IAITAM, Gartner, IDC, and Forrester.
Budget Management:
Develop and manage the marketing/PR budget, ensuring efficient allocation of resources to maximize ROI.
Monitor financial performance against budgets and forecasts, adjusting as necessary.
Qualifications:
Degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
Experience in Marketing in the Computer Hardware & Services industry is needed.
10+ years of experience in digital marketing with a minimum of 5 years in a senior leadership role, building and leading a team.
Must be able to demonstrate you have built and led a team of “A” players you hired that would potentially follow you.
Expert at B2B targeted digital marketing using all the most modern tools, apps, web, AI, etc.
Expert in creating Lead Generation Strategy and execution with all tools, tactics, and objection handling.
Must have a proven track record of increasing sales and profitability.
Proven track record of developing and executing successful marketing strategies that drive business growth.
Strong expertise in digital marketing, brand management, storytelling, and content creation.
Ability to work collaboratively with cross-functional teams and executive leadership.
Proficiency with marketing & sales automation tools. (Salesforce, Pardot, Gong, ZoomInfo, LinkedIn Sales Navigator, etc.)
PlanITROI Core Values
Driven & Confident
Think Win/Win Always
Own IT/Solve IT
Personal Growth Leads to Professional Growth
Innovate & Change the World
Proud to be Part of the PlanITROI Family
Visit our websites: www.NextraTech.com, www.PlanITROI.com, www.BuyRefurbished.com
www.DigitalDreamsProject.com
“PlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws”
PlanITROI, a Nextra Tech company, is seeking a strategic, hands-on Marketing Leader to build, grow, and lead our Marketing & Public Relations department and serve as our Chief Storyteller. The VP of Marketing will be pivotal in driving the company’s growth by developing and executing comprehensive marketing strategies that align with business objectives. This role requires a strategic leader who is both a player and a coach and can manage and execute B2B marketing, brand development, digital marketing, customer acquisition, and retention strategies while building, leading, and growing a team of “A” players to deliver measurable results.
We are seeking a highly collaborative and dynamic marketing leader who thrives in fast-paced environments. A key aspect of this role is the ability to work in real-time, taking ideas from stakeholders and quickly transforming them into compelling, high-impact presentations on the spot. The ideal candidate must be comfortable working closely with cross-functional teams and executives, demonstrating exceptional communication, agility, and creativity to deliver polished presentations and materials that align with our strategic goals.
The ideal candidate must have the ability to build a high-performance team by leveraging a proven network of internal and external resources who have worked for them in the past, demonstrating a track record of recruiting and retaining top talent to drive success.
As part of our rigorous hiring process, candidates will be required to complete a project that reflects the real-world challenges and opportunities this role will entail. This project will allow us to assess your strategic thinking, creativity, and practical skills in driving B2B marketing and lead generation, ensuring that you are the right fit for our dynamic and growth-focused team.
This role is remote on EST only!
Key Responsibilities:
Strategic Leadership, Development & Strategy:
Build, lead, and grow a high-performing marketing team of “A” players both internally and externally fostering a culture of innovation, creativity, and accountability.
Build, manage, and grow our go-to-market strategy across all divisions establishing a strong value proposition and brand positioning, including Nextra Tech, PlanITROI, Digital Dreams Project, Tech Trade Up, and Buy Refurbished, etc. to align with overall business goals and objectives.
Must be a Player/Coach with the ability to execute.
B2B Marketing & Lead Generation:
Develop and execute lead-generation email campaigns via email, LinkedIn, SMS, Zoom Info, etc. driving client acquisition.
Collaborate with sales teams to create go-to-market strategies for campaigns.
Drive online traffic, customer acquisition, and lead generation through targeted digital initiatives.
Utilize data-driven insights to optimize digital marketing efforts and improve ROI.
Content Creation:
Craft and weave PlanITROI's unique story across all divisions, positioning yourself as the Chief Storyteller.
Develop sales content (email, voicemail, conversation) that aligns with the mission, vision, CSR, Circular Economy, and Sustainability, of our prospective targets.
Digital Marketing:
Lead the company’s digital marketing efforts, including SEO, SEM, social media, content marketing, and email campaigns
Marketing/Public Relations Playbook Development:
Create a comprehensive Playbook that includes but is not limited to, Company Overview, Marketing Team Structure, Messaging, and Positioning, Product Overview, Differentiators, Buyer Personas, Use Cases, Multi-channel Marketing Methodology, Inbound Lead Generation, Marketing & Lead Generation Process and Definitions, Marketing Collateral, Case Studies, Competitor Battle-cards, Proposal writing, RFP, RFQ, Pitch Deck, Objection Handling, Tools and Software, Dashboard and Metrics Marketing playbooks are a means of capturing marketing best practices and communicating them to salespeople and through PR to capture the hearts and minds of our client audiences.
Brand Management:
Oversee brand positioning, ensuring consistent messaging and visual identity across all platforms and channels.
Develop and execute a cohesive marketing strategy that drives brand awareness, customer engagement, and revenue growth
Market Research and Analytics:
Conduct market research to understand customer needs, market trends, and competitive analysis.
Utilize analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
Industry Relationships:
Cultivate strong relationships within key industry associations such as RLA, IAITAM, Gartner, IDC, and Forrester.
Budget Management:
Develop and manage the marketing/PR budget, ensuring efficient allocation of resources to maximize ROI.
Monitor financial performance against budgets and forecasts, adjusting as necessary.
Qualifications:
Degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
Experience in Marketing in the Computer Hardware & Services industry is needed.
10+ years of experience in digital marketing with a minimum of 5 years in a senior leadership role, building and leading a team.
Must be able to demonstrate you have built and led a team of “A” players you hired that would potentially follow you.
Expert at B2B targeted digital marketing using all the most modern tools, apps, web, AI, etc.
Expert in creating Lead Generation Strategy and execution with all tools, tactics, and objection handling.
Must have a proven track record of increasing sales and profitability.
Proven track record of developing and executing successful marketing strategies that drive business growth.
Strong expertise in digital marketing, brand management, storytelling, and content creation.
Ability to work collaboratively with cross-functional teams and executive leadership.
Proficiency with marketing & sales automation tools. (Salesforce, Pardot, Gong, ZoomInfo, LinkedIn Sales Navigator, etc.)
PlanITROI Core Values
Driven & Confident
Think Win/Win Always
Own IT/Solve IT
Personal Growth Leads to Professional Growth
Innovate & Change the World
Proud to be Part of the PlanITROI Family
Visit our websites: www.NextraTech.com, www.PlanITROI.com, www.BuyRefurbished.com
www.DigitalDreamsProject.com
“PlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws”