Statsig, Inc
Digital Marketing Specialist
Statsig, Inc, Bellevue, Washington, us, 98009
About Statsig
Statsig is on a mission to fundamentally change how software is built, tested and shipped. Thousands of companies use Statsig to deploy features safely, run experiments that drive understanding of their customers and business, and analyze user trends to inform their next investment areas. This isn't just about building a better A/B testing tool; this is about catalyzing positive change in how builders build, ultimately resulting in better products and happier customers!
What You'll Do
As a Digital Marketing Specialist at Statsig, you will be instrumental in defining and executing digital marketing strategies that amplify our brand presence and drive pipeline generation goals. Working closely with marketing, Bizops, and Sales teams, you will leverage your expertise to initiate effective online campaigns, enhance our digital footprint, and engage meaningfully with our target audience.
Your role is at the intersection of creativity and digital savviness, requiring you to convey complex ideas in an engaging way. You'll be at the forefront of our digital content creation, social media strategies, email marketing campaigns, and SEO efforts. Furthermore, your insights from digital analytics will shape our engagement strategies, ensuring we connect authentically with the software development community and our broader customer base.
Responsibilities:Digital Campaigns:
Design, execute, and optimize digital marketing campaigns across various platforms, ensuring alignment with our brand strategy and growth objectives.Content Creation:
Guide our content marketing efforts based on our market's keywords, competition, and product offering. In short - what content establish content needed to hit Demand Gen goalsSEO and SEM:
Implement and refine SEO and SEM strategies to increase visibility and traffic, leveraging analytics to continuously improve our approach, and adjust for efficiency.Email Marketing:
Develop and execute email marketing campaigns, from conceptualization to analysis, to nurture leads and enhance customer retention.Social Media Management:
Manage and grow our social media presence, crafting content that resonates with our technical audience and amplifies our brand.Market Analysis:
Conduct market research and competitor analysis to identify digital trends, opportunities, and challenges, informing our digital marketing strategy.Analytics and Reporting:
Monitor, analyze, and report on campaign performance and web analytics, utilizing insights to drive decisions and improve digital marketing efforts.Who You Are
You're a strategic thinker with a knack for digital execution, possessing a passion for tech and an innate ability to connect with the B2B SaaS market through digital channels. A collaborative team player, you excel in cross-functional environments and are committed to driving marketing excellence.
Basic Qualifications:
3+ years in digital marketing roles in B2B technology companies.Based in the Seattle, WA area; this is an in-office role located in Bellevue, reinforcing our collaborative culture.Demonstrated success in executing digital marketing strategies in fast-paced environments.Exceptional content creation and storytelling skills, with a clear understanding of the digital landscape.Experience in SEO, SEM, email marketing, and social media management.Analytical mindset with a strong grasp of marketing metrics and data analysis.Passionate about software development and experienced in engaging with a technical audience.
Statsig is on a mission to fundamentally change how software is built, tested and shipped. Thousands of companies use Statsig to deploy features safely, run experiments that drive understanding of their customers and business, and analyze user trends to inform their next investment areas. This isn't just about building a better A/B testing tool; this is about catalyzing positive change in how builders build, ultimately resulting in better products and happier customers!
What You'll Do
As a Digital Marketing Specialist at Statsig, you will be instrumental in defining and executing digital marketing strategies that amplify our brand presence and drive pipeline generation goals. Working closely with marketing, Bizops, and Sales teams, you will leverage your expertise to initiate effective online campaigns, enhance our digital footprint, and engage meaningfully with our target audience.
Your role is at the intersection of creativity and digital savviness, requiring you to convey complex ideas in an engaging way. You'll be at the forefront of our digital content creation, social media strategies, email marketing campaigns, and SEO efforts. Furthermore, your insights from digital analytics will shape our engagement strategies, ensuring we connect authentically with the software development community and our broader customer base.
Responsibilities:Digital Campaigns:
Design, execute, and optimize digital marketing campaigns across various platforms, ensuring alignment with our brand strategy and growth objectives.Content Creation:
Guide our content marketing efforts based on our market's keywords, competition, and product offering. In short - what content establish content needed to hit Demand Gen goalsSEO and SEM:
Implement and refine SEO and SEM strategies to increase visibility and traffic, leveraging analytics to continuously improve our approach, and adjust for efficiency.Email Marketing:
Develop and execute email marketing campaigns, from conceptualization to analysis, to nurture leads and enhance customer retention.Social Media Management:
Manage and grow our social media presence, crafting content that resonates with our technical audience and amplifies our brand.Market Analysis:
Conduct market research and competitor analysis to identify digital trends, opportunities, and challenges, informing our digital marketing strategy.Analytics and Reporting:
Monitor, analyze, and report on campaign performance and web analytics, utilizing insights to drive decisions and improve digital marketing efforts.Who You Are
You're a strategic thinker with a knack for digital execution, possessing a passion for tech and an innate ability to connect with the B2B SaaS market through digital channels. A collaborative team player, you excel in cross-functional environments and are committed to driving marketing excellence.
Basic Qualifications:
3+ years in digital marketing roles in B2B technology companies.Based in the Seattle, WA area; this is an in-office role located in Bellevue, reinforcing our collaborative culture.Demonstrated success in executing digital marketing strategies in fast-paced environments.Exceptional content creation and storytelling skills, with a clear understanding of the digital landscape.Experience in SEO, SEM, email marketing, and social media management.Analytical mindset with a strong grasp of marketing metrics and data analysis.Passionate about software development and experienced in engaging with a technical audience.