The New York Times
Manager, Data & Insights - Marketing Analytics
The New York Times, New York, New York, us, 10261
About The Role:
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.The Marketing Analytics team is looking for a data analytics manager to join our efforts to shape the future of journalism. As part of the Data and Insights Group (DIG), you will join a large community of experienced data analysts who partner with Product, Engineering, Design, and PMO teams across the business. You’ll work with our Marketing and Media Team to find insights to help grow subscribers by increasing media efficiency.
You'll operate at the intersection of paid media and journalism in all aspects of testing and media metrics. You will oversee the paid media testing road map, being the primary contact for our partners in the paid marketing ecosystem. This role is based in our New York office and follows a hybrid schedule. You will report to our Director, Marketing Analytics. This is an independent contributor position.
Responsibilities:
You will build relationships with analytic teams at agencies and marketing platforms (Google, Meta, among others).
You will write SQL to pipeline and analyze big data.
You will develop best practices for experiment design, including advising on hypothesis generation, sample size, and counter metrics.
You will lead all phases of analytic work: from problem definition to representation of results.
You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
5+ years of experience working with data analytics or data science teams to deliver reporting and analysis or a quantitative degree.
Proficiency in SQL and experience working with relational databases.
Preferred Qualifications:
1+ years of experience in A/B testing.
1+ years of experience working with marketing platform performance data.
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.The Marketing Analytics team is looking for a data analytics manager to join our efforts to shape the future of journalism. As part of the Data and Insights Group (DIG), you will join a large community of experienced data analysts who partner with Product, Engineering, Design, and PMO teams across the business. You’ll work with our Marketing and Media Team to find insights to help grow subscribers by increasing media efficiency.
You'll operate at the intersection of paid media and journalism in all aspects of testing and media metrics. You will oversee the paid media testing road map, being the primary contact for our partners in the paid marketing ecosystem. This role is based in our New York office and follows a hybrid schedule. You will report to our Director, Marketing Analytics. This is an independent contributor position.
Responsibilities:
You will build relationships with analytic teams at agencies and marketing platforms (Google, Meta, among others).
You will write SQL to pipeline and analyze big data.
You will develop best practices for experiment design, including advising on hypothesis generation, sample size, and counter metrics.
You will lead all phases of analytic work: from problem definition to representation of results.
You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
5+ years of experience working with data analytics or data science teams to deliver reporting and analysis or a quantitative degree.
Proficiency in SQL and experience working with relational databases.
Preferred Qualifications:
1+ years of experience in A/B testing.
1+ years of experience working with marketing platform performance data.
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