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Hearst Communications, Inc.

SFGATE Social Video Producer San Francisco, CA, United States Posted on 11/29/20

Hearst Communications, Inc., San Francisco, California, United States, 94199


Under the direction of SFGATE’s senior editor of photography and design, the Social Video Producer will create compelling content across all platforms, focusing on digital video content for platforms including TikTok, YouTube and Instagram Reels. In this dynamic role, the Social Video Producer will be comfortable in front of a camera, be a good storyteller, communicate across multiple groups and work under tight deadlines to deliver produced video in a variety of formats and covering a range of topics — from top stories of the day to spotlights on fascinating long reads.

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.What you’ll do:

Understand what trends on social platforms and in the news cycle generally, and be able to share our stories in a way that helps them be included in trending news moments.Produce and star in franchise-able videos for SFGATE’s social video platforms (TikTok, Instagram Reels, Twitter, YouTube) and native site that lean into both the news cycle when there is one and good long-form storytelling when there isn’t.Edit video content in real-time using Adobe Premiere, Adobe After Effects or similar tools and be comfortable editing a variety of social formats: short form, long-form, livestreams and more.Be exceptionally creative with your approach to social, and come up with new and interesting ways to share things.Be a good storyteller, capable of writing engaging scripts for produced video and corresponding social copy that entices viewership on social franchises.Post each project or video, track video performance.Prioritize and balance multiple projects simultaneously.Use social analytics tools and performance metrics to identify best practices for creating video content, increasing video views and key KPIs across platforms.Work with urgency in breaking news environments.Communicate and interact professionally with culturally diverse writers, editors, and staff.Manage time effectively and meet deadlines.Work effectively in a medium-sized news organization with an emphasis on teamwork.Work legally in the United States.Be able to live in/commute to the San Francisco Bay Area.Who you are:

Minimum 3+ years of experience working in social media/digital content creation.Bachelor’s Degree or equivalent experience.Experience editing vertical and horizontal video on Adobe Premiere.Strong in-platform (TikTok, SnapChat, Reels etc) editing skills and out-of-platform (Premiere) editing skills are a must.Ability to work under extremely tight deadlines when required.Strong understanding of social media analytics, ability to track performance of social franchises.Demonstrable experience identifying shareable/viral content: news junkie fluent in what's trending and always plugged in to latest conversations.Excellent writing skills and on camera delivery.You’ve read SFGATE and follow us on social media to have an understanding of our brand and voice.Note: Resumes should include links to video reels.Job Info

Job Identification: 2020263Job Category: Content and NewsJob Schedule: Full timeJob Shift: DayLocations: 901 Mission Street, San Francisco, CA, 94103, US

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