Meso Scale Diagnostics LLC
Manager, Trade Show Marketing
Meso Scale Diagnostics LLC, Rockville, Maryland, us, 20849
POSITION SUMMARY:
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
This position is responsible for the successful execution of the annual global trade show plan in line with marketing objectives. This position leads the planning logistics, communications, and execution of our trade show program. This role will participate in the creation, development and implementation of event marketing strategies, tactics, activities and materials to enhance communications programs. The Trade Show Manager will ensure seamless and professional quality events that convey MSD's company and product objectives. The role will also work closely with cross functional teams in the development of marketing collateral to support trade show and sales initiatives.
DUTIES AND RESPONSIBILITIES:
Assist in the development of trade show plans and budgets consistent with marketing objectivesPrepare, forecast and manage trade show budget and track all expenses for complete financial reconciliationManage all pre-show planning activities including placing orders for show logistics, arranging exhibit space, utilities, managing the space selection process
Develop, maintain, and manage the master Trade Show database includingPotential shows and show details for considerationShow recommendations, evaluations, and approvalsOperational timelines for all aspects of each show
Logistics management for tradeshow event programsOverseeing booth selection, set-up, shipping, staffing, registration, travel coordination and pre-show communicationsFacilitate activities and manage timelines for cross-functional stakeholders and contributorsManage inventory and shipments of booth properties, product samples, booth graphics and marketing literatureSupervise onsite management of large tradeshows including set up and logisticsPlan, execute and manage on site activities such as booth interactivities, giveaways and on site meetings
Coordinate and attend company-sponsored events associated with targeted scientific symposiaEnsure show leads are processed and properly entered in SFDC for lead management.Provide timely reporting on lead generation and follow up
Marketing CollateralCoordinate development of marketing collateral to support Trade Show objectives and messagingWork cross functionally to identify marketing and communication opportunities and ensure timely development of contentDevelop marketing collateral, as part of marketing team, to support ongoing company and product messaging
Event RecommendationsEvaluate potential events and solicit input from key sales personnelRecommend potential new eventsGather feedback and provide reporting on current event effectivenessRecommend enhancement to event effectiveness
ReportingProvide monthly activity and lead generation reportingCompile year on year performance analysisCompile post-event reportsConduct analysis to determine effectiveness of each event
Specific duties may vary depending upon departmental requirements.
EXPERIENCE AND QUALIFICATIONS:
Bachelor's degree in Marketing, Business Management or related field strongly preferred
Equivalent combination of education and experience also acceptedMinimum 4 years of experience in a corporate tradeshow and events environmentExtensive experience in managing trade show calendar, event, and logistics databaseExtremely professional appearance both in person and over the phone
KNOWLEDGE, SKILLS AND ABILITIES:
Demonstrated ability to manage overall Trade Show operationsDemonstrated ability to manage to a budget and budget reportingDemonstrated ability to proactively solve problems on a largely self-directed basisLogical problem solving and demonstrated ability to organize and move project tasks forward in an orderly and structured fashionAbility to achieve goals in a deadline driven work environment
Track record of successful trade show event managementExcellent oral, written communication and interpersonal skillsEffectively communicate issues/problems and results that impact timelines, accuracy and reliability of event timeline data
Proficient in MS Office SuiteAdvanced Excel skills with the demonstrated ability to create, automate, and manage the overall trade show plan and databaseThe quantitative background to advance this knowledge on the job is expected
Demonstrated success in matrix management across multiple functionsSales, purchasing, marketing, R&D, operations, legal, multimedia
A wide degree of creativity and latitude is expected including the ability to multi-task and work productively in a demanding sales/marketing environment with changing priorities
PHYSICAL DEMANDS:
Must be able to push, pull and/or lift up to 40 lbs.This position requires the ability to communicate and exchange information, utilize equipment necessary to perform the job, and move about the office
WORK ENVIRONMENT:
This position is performed in a traditional office environment with occasional travel and work in a trade show environment.Must be able to travel, over-night, up to 20%.
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Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
This position is responsible for the successful execution of the annual global trade show plan in line with marketing objectives. This position leads the planning logistics, communications, and execution of our trade show program. This role will participate in the creation, development and implementation of event marketing strategies, tactics, activities and materials to enhance communications programs. The Trade Show Manager will ensure seamless and professional quality events that convey MSD's company and product objectives. The role will also work closely with cross functional teams in the development of marketing collateral to support trade show and sales initiatives.
DUTIES AND RESPONSIBILITIES:
Assist in the development of trade show plans and budgets consistent with marketing objectivesPrepare, forecast and manage trade show budget and track all expenses for complete financial reconciliationManage all pre-show planning activities including placing orders for show logistics, arranging exhibit space, utilities, managing the space selection process
Develop, maintain, and manage the master Trade Show database includingPotential shows and show details for considerationShow recommendations, evaluations, and approvalsOperational timelines for all aspects of each show
Logistics management for tradeshow event programsOverseeing booth selection, set-up, shipping, staffing, registration, travel coordination and pre-show communicationsFacilitate activities and manage timelines for cross-functional stakeholders and contributorsManage inventory and shipments of booth properties, product samples, booth graphics and marketing literatureSupervise onsite management of large tradeshows including set up and logisticsPlan, execute and manage on site activities such as booth interactivities, giveaways and on site meetings
Coordinate and attend company-sponsored events associated with targeted scientific symposiaEnsure show leads are processed and properly entered in SFDC for lead management.Provide timely reporting on lead generation and follow up
Marketing CollateralCoordinate development of marketing collateral to support Trade Show objectives and messagingWork cross functionally to identify marketing and communication opportunities and ensure timely development of contentDevelop marketing collateral, as part of marketing team, to support ongoing company and product messaging
Event RecommendationsEvaluate potential events and solicit input from key sales personnelRecommend potential new eventsGather feedback and provide reporting on current event effectivenessRecommend enhancement to event effectiveness
ReportingProvide monthly activity and lead generation reportingCompile year on year performance analysisCompile post-event reportsConduct analysis to determine effectiveness of each event
Specific duties may vary depending upon departmental requirements.
EXPERIENCE AND QUALIFICATIONS:
Bachelor's degree in Marketing, Business Management or related field strongly preferred
Equivalent combination of education and experience also acceptedMinimum 4 years of experience in a corporate tradeshow and events environmentExtensive experience in managing trade show calendar, event, and logistics databaseExtremely professional appearance both in person and over the phone
KNOWLEDGE, SKILLS AND ABILITIES:
Demonstrated ability to manage overall Trade Show operationsDemonstrated ability to manage to a budget and budget reportingDemonstrated ability to proactively solve problems on a largely self-directed basisLogical problem solving and demonstrated ability to organize and move project tasks forward in an orderly and structured fashionAbility to achieve goals in a deadline driven work environment
Track record of successful trade show event managementExcellent oral, written communication and interpersonal skillsEffectively communicate issues/problems and results that impact timelines, accuracy and reliability of event timeline data
Proficient in MS Office SuiteAdvanced Excel skills with the demonstrated ability to create, automate, and manage the overall trade show plan and databaseThe quantitative background to advance this knowledge on the job is expected
Demonstrated success in matrix management across multiple functionsSales, purchasing, marketing, R&D, operations, legal, multimedia
A wide degree of creativity and latitude is expected including the ability to multi-task and work productively in a demanding sales/marketing environment with changing priorities
PHYSICAL DEMANDS:
Must be able to push, pull and/or lift up to 40 lbs.This position requires the ability to communicate and exchange information, utilize equipment necessary to perform the job, and move about the office
WORK ENVIRONMENT:
This position is performed in a traditional office environment with occasional travel and work in a trade show environment.Must be able to travel, over-night, up to 20%.
#J-18808-Ljbffr