iHeartMedia
Media Planner, Media Strategy
iHeartMedia, Los Angeles, California, United States, 90079
Media Planner, Media Strategy
Apply remote type Hybrid Position locations Los Angeles, CA (Wilshire Suite 200) time type Full time posted on Posted 8 Days Ago job requisition id Req34287 iHeartMedia
Apply fast, check the full description by scrolling below to find out the full requirements for this role.The audio revolution is here – and iHeart is leading it! iHeartMedia,
the number one audio company in America , reaches 90% of Americans every month -- a monthly audience that’s
twice the size of any other audio company
– almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.iHeartMedia is seeking an experienced Media Planner, Media Strategy to join our fast-paced and innovative team in Los Angeles, CA!What We Need:The Media Strategy team recommends the right mix of iHeartMedia’s multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia’s largest National advertisers. The Media Planner, Media Strategy reports to the Vice President of Media Strategy and partners with our Vertical Category Sellers (the division that leads National multi-platform sales) to develop media strategies and plans that meet advertisers’ objectives, yield measurable results, and drive ad revenue.What You'll Do:Partner with sellers on a select list of accounts (as determined by their VP) to develop clear client media briefs based on a thorough understanding of each clients’ business/brand objective, KPIs and success metrics.Develop a recommended iHeartMedia multi-platform media strategy based on the media brief, supplemental research and a thorough knowledge of iHeartMedia’s assets and capabilities.Use proprietary planning tools to develop an optimized topline media plan including the iHeartMedia platform mix and weight levels.Provide appropriate direction to individual iHeartMedia platform divisions (Premiere Networks, Total Traffic & Weather Network, Local Radio, Events and Digital) to build their specific media plans/schedules.Create detailed consolidated summary plans to share with Sales and other relevant internal teams.Work closely day-to-day with Sales, Marketing, Research and Revenue Management in the development of all strategies/plan recommendations.What You'll Need:Basic knowledge of media strategy and the role(s) that different media channels play in delivering on specific client objectives and KPIs.Knowledge of all basic media math and media research techniques.Natural drive to independently stay current on developments/shifts in media landscape.Strong communication skills.Ability to work on multiple projects concurrently and meet deadlines under pressure.Superior organizational skills, analytical & detail-oriented approach to projects.Strong proficiency with Microsoft Excel.Ability to thrive working independently and as part of a team.1-2 years of advertising/media planning experience - multi-channel media (Digital and Broadcast) experience is preferred, but not required.What You'll Bring:Respect for others and a strong belief that others should do this in return.Accountability for own work and desire to provide guidance to new team members.Ability to contribute to several projects at the same time under a moderate level of direction.Application of objective judgement, technical skills and prior experience to solve business problems.Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner.Desire for continued knowledge sharing and learning.Understanding of impact of own decisions.Compensation:Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.$66,560Location:Los Angeles, CA: 5700 Wilshire Boulevard, Suite 200, 90036Position Type:
RegularTime Type:
Full timePay Type:
SalariedBenefits:Employer sponsored medical, dental and vision with a variety of coverage options.Company provided and supplemental life insurance.Paid vacation and sick time.Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing.A Spirit day to encourage and allow our employees to more easily volunteer in their community.A 401K plan.Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving.A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!We are accepting applications for this role on an ongoing basis.The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
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Apply remote type Hybrid Position locations Los Angeles, CA (Wilshire Suite 200) time type Full time posted on Posted 8 Days Ago job requisition id Req34287 iHeartMedia
Apply fast, check the full description by scrolling below to find out the full requirements for this role.The audio revolution is here – and iHeart is leading it! iHeartMedia,
the number one audio company in America , reaches 90% of Americans every month -- a monthly audience that’s
twice the size of any other audio company
– almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.iHeartMedia is seeking an experienced Media Planner, Media Strategy to join our fast-paced and innovative team in Los Angeles, CA!What We Need:The Media Strategy team recommends the right mix of iHeartMedia’s multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia’s largest National advertisers. The Media Planner, Media Strategy reports to the Vice President of Media Strategy and partners with our Vertical Category Sellers (the division that leads National multi-platform sales) to develop media strategies and plans that meet advertisers’ objectives, yield measurable results, and drive ad revenue.What You'll Do:Partner with sellers on a select list of accounts (as determined by their VP) to develop clear client media briefs based on a thorough understanding of each clients’ business/brand objective, KPIs and success metrics.Develop a recommended iHeartMedia multi-platform media strategy based on the media brief, supplemental research and a thorough knowledge of iHeartMedia’s assets and capabilities.Use proprietary planning tools to develop an optimized topline media plan including the iHeartMedia platform mix and weight levels.Provide appropriate direction to individual iHeartMedia platform divisions (Premiere Networks, Total Traffic & Weather Network, Local Radio, Events and Digital) to build their specific media plans/schedules.Create detailed consolidated summary plans to share with Sales and other relevant internal teams.Work closely day-to-day with Sales, Marketing, Research and Revenue Management in the development of all strategies/plan recommendations.What You'll Need:Basic knowledge of media strategy and the role(s) that different media channels play in delivering on specific client objectives and KPIs.Knowledge of all basic media math and media research techniques.Natural drive to independently stay current on developments/shifts in media landscape.Strong communication skills.Ability to work on multiple projects concurrently and meet deadlines under pressure.Superior organizational skills, analytical & detail-oriented approach to projects.Strong proficiency with Microsoft Excel.Ability to thrive working independently and as part of a team.1-2 years of advertising/media planning experience - multi-channel media (Digital and Broadcast) experience is preferred, but not required.What You'll Bring:Respect for others and a strong belief that others should do this in return.Accountability for own work and desire to provide guidance to new team members.Ability to contribute to several projects at the same time under a moderate level of direction.Application of objective judgement, technical skills and prior experience to solve business problems.Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner.Desire for continued knowledge sharing and learning.Understanding of impact of own decisions.Compensation:Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.$66,560Location:Los Angeles, CA: 5700 Wilshire Boulevard, Suite 200, 90036Position Type:
RegularTime Type:
Full timePay Type:
SalariedBenefits:Employer sponsored medical, dental and vision with a variety of coverage options.Company provided and supplemental life insurance.Paid vacation and sick time.Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing.A Spirit day to encourage and allow our employees to more easily volunteer in their community.A 401K plan.Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving.A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!We are accepting applications for this role on an ongoing basis.The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
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