WildBrain
Director, Ad Operations
WildBrain, Long Island City, New York, United States, 11101
Hybrid work:
Employees work in a hybrid model balancing collaboration in our office and remote work.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Salary range:
150-170K USDAbout WildBrainAt WildBrain, we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement, and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world.Job Description Within the Media Solutions team, the Digital Ad Operations Director oversees and manages the execution of digital advertising campaigns across various platforms. This role involves strategic planning, coordination, and optimization of digital advertising efforts to ensure that campaigns are delivered on time, within budget, and achieve the desired outcomes. The ideal candidate will have a deep understanding of digital advertising technologies, the ability to synthesize and explain technical concepts, strong analytical skills, and experience leading an effective specialist team.ResponsibilitiesStrategic Leadership : Provide strategic direction for the digital ad operations team, collaborating with the Media Solutions sales reps and other departments to align advertising strategies with business goals.Campaign Management : Oversee the setup, management, and optimization of online advertising campaigns, ensuring they are correctly configured and tracking performance to maximize return on investment (ROI).Ad Technology : Stay up-to-date with the latest trends and advancements in online advertising and ad technologies, with experience in setting up various ad serving platforms and programmatic buying across YouTube, AVOD/FAST, and gaming.Yield Management and Revenue Optimization : Ensure delivery is optimized for profitability and to support 3rd party inventory goals.Troubleshooting and Optimization : Troubleshoot ad delivery and performance problems while managing a team and ensuring campaigns run smoothly.Compliance and Standards : Ensure compliance with specific kids and brand safe standards and best practices, adhering to platform-specific guidelines.Partnerships : Support the VP, Media Solutions in managing ad sales partnerships through effective reporting and analysis.Team Management : Lead and mentor your team of Ad Ops specialists, setting performance expectations and fostering a collaborative environment.Qualifications
Experience : Proven track record in a senior role within digital advertising, preferably with a focus on YouTube, Gaming platforms, and connected TV (CTV) or over-the-top (OTT) advertising.Analytical Mindset : Ability to provide insights on metrics, analytics tools, and campaign performance analysis.Communication : Strong communication skills for interacting with clients, vendors, and internal teams.Leadership : Ability to motivate team members and make strategic decisions on campaigns.Ad Tech Savvy : Understanding of ad tech platforms, ad servers, and programmatic buying.Adaptability : Openness to learning and adaptability in a rapidly evolving digital advertising landscape.Additional Information
What We OfferWorking at WildBrain is more than a job — it’s the opportunity to join extraordinary, insightful, and imaginative people who recognize your talents and encourage your professional growth in a creative and individual-promoting environment. Perks include private medical insurance, income protection, gym subsidy, bonus time off, employee share programs, reduced summer hours, and flexible & home working.Our CommitmentDiversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honor the diversity of our audiences. We believe that creating diverse and inclusive content begins with fostering a culture of belonging at WildBrain.WildBrain accommodates people with disabilities throughout the recruitment process. Applicants are encouraged to make their needs known in advance if accommodation is required.
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Employees work in a hybrid model balancing collaboration in our office and remote work.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Salary range:
150-170K USDAbout WildBrainAt WildBrain, we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement, and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world.Job Description Within the Media Solutions team, the Digital Ad Operations Director oversees and manages the execution of digital advertising campaigns across various platforms. This role involves strategic planning, coordination, and optimization of digital advertising efforts to ensure that campaigns are delivered on time, within budget, and achieve the desired outcomes. The ideal candidate will have a deep understanding of digital advertising technologies, the ability to synthesize and explain technical concepts, strong analytical skills, and experience leading an effective specialist team.ResponsibilitiesStrategic Leadership : Provide strategic direction for the digital ad operations team, collaborating with the Media Solutions sales reps and other departments to align advertising strategies with business goals.Campaign Management : Oversee the setup, management, and optimization of online advertising campaigns, ensuring they are correctly configured and tracking performance to maximize return on investment (ROI).Ad Technology : Stay up-to-date with the latest trends and advancements in online advertising and ad technologies, with experience in setting up various ad serving platforms and programmatic buying across YouTube, AVOD/FAST, and gaming.Yield Management and Revenue Optimization : Ensure delivery is optimized for profitability and to support 3rd party inventory goals.Troubleshooting and Optimization : Troubleshoot ad delivery and performance problems while managing a team and ensuring campaigns run smoothly.Compliance and Standards : Ensure compliance with specific kids and brand safe standards and best practices, adhering to platform-specific guidelines.Partnerships : Support the VP, Media Solutions in managing ad sales partnerships through effective reporting and analysis.Team Management : Lead and mentor your team of Ad Ops specialists, setting performance expectations and fostering a collaborative environment.Qualifications
Experience : Proven track record in a senior role within digital advertising, preferably with a focus on YouTube, Gaming platforms, and connected TV (CTV) or over-the-top (OTT) advertising.Analytical Mindset : Ability to provide insights on metrics, analytics tools, and campaign performance analysis.Communication : Strong communication skills for interacting with clients, vendors, and internal teams.Leadership : Ability to motivate team members and make strategic decisions on campaigns.Ad Tech Savvy : Understanding of ad tech platforms, ad servers, and programmatic buying.Adaptability : Openness to learning and adaptability in a rapidly evolving digital advertising landscape.Additional Information
What We OfferWorking at WildBrain is more than a job — it’s the opportunity to join extraordinary, insightful, and imaginative people who recognize your talents and encourage your professional growth in a creative and individual-promoting environment. Perks include private medical insurance, income protection, gym subsidy, bonus time off, employee share programs, reduced summer hours, and flexible & home working.Our CommitmentDiversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honor the diversity of our audiences. We believe that creating diverse and inclusive content begins with fostering a culture of belonging at WildBrain.WildBrain accommodates people with disabilities throughout the recruitment process. Applicants are encouraged to make their needs known in advance if accommodation is required.
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