Zoetis
Senior Marketing Manager, Launch Marketing, (GCD) Internal Medicine
Zoetis, Parsippany, New Jersey, us, 07054
Role Description
If the following job requirements and experience match your skills, please ensure you apply promptly.The Sr. Marketing Manager, Global Commercial Development (GCD) Launch Marketing for Internal Medicine will be responsible for leading specific global commercial development activities related to global
launch planning, creation of launch assets, and transfer of key assets
to local marketing teams across the global Petcare portfolio.Responsibilities will be focused on developing and executing global pre-launch plans for key internal medicine products including market and asset development including global naming, branding, positioning, message development, and global creative. The Sr. Marketer leads in the creation of global launch materials (i.e. brand book, e-detailer, creative execution), with input from a team of global marketing colleagues. The final global materials are transferred to local marketing teams for adaptation at the local level and launch execution. The Sr. Marketer will also take a leadership role in working with local marketing teams to consolidate and validate forecasting values and volumes and in gaining Sr. leadership endorsement of final global financial and manufacturing forecasts. This role requires significant communication and coordination with lead and key markets.This position will engage frequently with various Zoetis business functions including Research & Development, Diagnostics, Manufacturing & Supply, Finance, Strategic Pricing and US and International Commercial Operations to ensure launch plans and materials are aligned with these key stakeholder groups.This position will report to the Portfolio Innovation Lead, Director, GCD Petcare Internal Medicine and will be primarily but not exclusively focused on the specific period before and immediately following launch of key assets in key markets/regions. Following launch in most key markets, the launch marketer position may work on earlier pipeline projects, in different therapeutic areas, or across species based on launch timing of new products and need across the GCD team. As a colleague in the GCD organization, the Launch Marketer models Zoetis core beliefs and communicates the importance of conducting business in a manner consistent with these values and behaviors.Responsibilities:Develop and execute global pre-launch plans, asset and market development for new products.Align markets to specific pre-launch and launch activities and ensure local support.Execute successful transfer of knowledge and materials ensuring consistency of global execution.Collaborate with other functions (Research & Development, Manufacturing & Supply, Finance, Business Unit Directors, Global Diagnostics, Country Managers, In-country Marketers) to ensure alignment and timely execution of plans.Partner with Business Analytics to better understand market and customer dynamics, leverage insights in brand planning and measure post launch performance.Lead commercialization forecasting and participate/influence final global forecasts.Oversee for assigned projects external partner relationships, including agencies.Participate in Global Asset Team meetings.Contribute to long term brand and therapeutic area and lifecycle plans and activities.Qualifications:BS/BA and relevant experience required. MBA preferred.5+ years of related experience and a proven record demonstrating successful in-line brand marketing including successful launch and communications management.Exposure to product development process and/or new product launch experience.Strong financial analysis skills and proven ability to manage budgets and expenses.Significant experience in forecasting in-line and new products.Experience working with cross-functional teams in developing and executing brand launch activities, programs and tactics to optimize launch and achieve share and revenue targets.Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment.Strong analytical thinking, attention to detail and problem-solving skills.Strong oral, written and interpersonal communications skills.Ability to work effectively with global colleagues across many countries and cultures.Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development.We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation and disability insurance.
#J-18808-Ljbffr
If the following job requirements and experience match your skills, please ensure you apply promptly.The Sr. Marketing Manager, Global Commercial Development (GCD) Launch Marketing for Internal Medicine will be responsible for leading specific global commercial development activities related to global
launch planning, creation of launch assets, and transfer of key assets
to local marketing teams across the global Petcare portfolio.Responsibilities will be focused on developing and executing global pre-launch plans for key internal medicine products including market and asset development including global naming, branding, positioning, message development, and global creative. The Sr. Marketer leads in the creation of global launch materials (i.e. brand book, e-detailer, creative execution), with input from a team of global marketing colleagues. The final global materials are transferred to local marketing teams for adaptation at the local level and launch execution. The Sr. Marketer will also take a leadership role in working with local marketing teams to consolidate and validate forecasting values and volumes and in gaining Sr. leadership endorsement of final global financial and manufacturing forecasts. This role requires significant communication and coordination with lead and key markets.This position will engage frequently with various Zoetis business functions including Research & Development, Diagnostics, Manufacturing & Supply, Finance, Strategic Pricing and US and International Commercial Operations to ensure launch plans and materials are aligned with these key stakeholder groups.This position will report to the Portfolio Innovation Lead, Director, GCD Petcare Internal Medicine and will be primarily but not exclusively focused on the specific period before and immediately following launch of key assets in key markets/regions. Following launch in most key markets, the launch marketer position may work on earlier pipeline projects, in different therapeutic areas, or across species based on launch timing of new products and need across the GCD team. As a colleague in the GCD organization, the Launch Marketer models Zoetis core beliefs and communicates the importance of conducting business in a manner consistent with these values and behaviors.Responsibilities:Develop and execute global pre-launch plans, asset and market development for new products.Align markets to specific pre-launch and launch activities and ensure local support.Execute successful transfer of knowledge and materials ensuring consistency of global execution.Collaborate with other functions (Research & Development, Manufacturing & Supply, Finance, Business Unit Directors, Global Diagnostics, Country Managers, In-country Marketers) to ensure alignment and timely execution of plans.Partner with Business Analytics to better understand market and customer dynamics, leverage insights in brand planning and measure post launch performance.Lead commercialization forecasting and participate/influence final global forecasts.Oversee for assigned projects external partner relationships, including agencies.Participate in Global Asset Team meetings.Contribute to long term brand and therapeutic area and lifecycle plans and activities.Qualifications:BS/BA and relevant experience required. MBA preferred.5+ years of related experience and a proven record demonstrating successful in-line brand marketing including successful launch and communications management.Exposure to product development process and/or new product launch experience.Strong financial analysis skills and proven ability to manage budgets and expenses.Significant experience in forecasting in-line and new products.Experience working with cross-functional teams in developing and executing brand launch activities, programs and tactics to optimize launch and achieve share and revenue targets.Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment.Strong analytical thinking, attention to detail and problem-solving skills.Strong oral, written and interpersonal communications skills.Ability to work effectively with global colleagues across many countries and cultures.Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development.We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation and disability insurance.
#J-18808-Ljbffr