Target
Director Marketing - Social Content(Remote Or Hybrid)
Target, Minneapolis, Minnesota, United States, 55400
The pay range is $125,600.00 - $226,100.00Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.Social Content Director
About The Role
The Director of Content Social will lead a team of creative, strategic and community-focused marketers, who are daily interpreting brand needs, and finding creative ways to activate on social. This team keeps a very close eye on pop culture, trends and content innovation. The ideal candidate must have strong leadership, communication and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs and the current cultural context.
What You'll Do
CONTENT: Build and evolve our social content across all existing social channels
Lead strategic planning of owned and paid social for consideration and awareness audiences across all brand and product campaigns, considering platform, story type and customer journey
Build relationships with CFT business partners and align on social media plans for more impactful launches.
Own relationship with social content agency partners, implementing and evolving our social playbook
Ensure the seasonal milestones and process account for social needs
Lead social strategist team to ensure content is on brand (look & feel and tone of voice), platform-appropriate and brand-building.
Influence seasonal brief to ensure social media first content (paid awareness, consideration and organic) is concepted at the beginning of the season.
Oversee seasonal content plan and calendar.
Develop strategies to acquire new customer demographics while keeping our current audience engaged; grow follower count and increase engagement rate.
Partner across marketing to ensure creative briefing approach is considered and thoughtful
CREATORS: Drive creator selection and oversee agency relationships.
Partner closely with the Affiliate team. Be aware and influence their seasonal plans
CFT: Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners
REPORTING: track KPIs across paid & organic tactics. Provide actionable insights and next steps
Perform tests, competitive analysis and social listening to identify trends and consumer need gaps
PROCESS: Define and implement an internal and external process with the intention to work efficiently and achieve the best output.
Who You Are15 years experience in a social media or relevant roles, ideally in editorial and/or e-commerce retail environments
Finger on the pulse of pop culture and Internet culture.
Brand experience is preferred, and agency experience is a plus
Passion, In-depth knowledge, understanding and experience with all social media platforms
Demonstrated success building communities in the social space
Strong visual eye and copy skills to partner with creative and editorial to bring Target brand to life in ways that create community, provide value and/or entertainment
Pre-existing relationships with social media platforms, potential partners/influencers, agencies, videographers and photographers a plus
Experience with reporting and analytics tools
Must be able to adapt with changing priorities, possess outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Proficient in Microsoft Office and other organization and collaboration platforms
Solutions first mindset with willingness to explore and roll-up sleeves to ensure team success
Strong presentation, communication, writing and collaboration skills
Team driven attitude and passion for learning
Strategic thinker with excellent time and project management skills
This position may be considered for a Remote or Hybrid (known internally at Target as 'Flex for Your Day') work arrangement based on Target's needs.
A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.
A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
Americans with Disabilities Act (ADA)In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Application deadline is : 09/19/2024
About The Role
The Director of Content Social will lead a team of creative, strategic and community-focused marketers, who are daily interpreting brand needs, and finding creative ways to activate on social. This team keeps a very close eye on pop culture, trends and content innovation. The ideal candidate must have strong leadership, communication and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs and the current cultural context.
What You'll Do
CONTENT: Build and evolve our social content across all existing social channels
Lead strategic planning of owned and paid social for consideration and awareness audiences across all brand and product campaigns, considering platform, story type and customer journey
Build relationships with CFT business partners and align on social media plans for more impactful launches.
Own relationship with social content agency partners, implementing and evolving our social playbook
Ensure the seasonal milestones and process account for social needs
Lead social strategist team to ensure content is on brand (look & feel and tone of voice), platform-appropriate and brand-building.
Influence seasonal brief to ensure social media first content (paid awareness, consideration and organic) is concepted at the beginning of the season.
Oversee seasonal content plan and calendar.
Develop strategies to acquire new customer demographics while keeping our current audience engaged; grow follower count and increase engagement rate.
Partner across marketing to ensure creative briefing approach is considered and thoughtful
CREATORS: Drive creator selection and oversee agency relationships.
Partner closely with the Affiliate team. Be aware and influence their seasonal plans
CFT: Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners
REPORTING: track KPIs across paid & organic tactics. Provide actionable insights and next steps
Perform tests, competitive analysis and social listening to identify trends and consumer need gaps
PROCESS: Define and implement an internal and external process with the intention to work efficiently and achieve the best output.
Who You Are15 years experience in a social media or relevant roles, ideally in editorial and/or e-commerce retail environments
Finger on the pulse of pop culture and Internet culture.
Brand experience is preferred, and agency experience is a plus
Passion, In-depth knowledge, understanding and experience with all social media platforms
Demonstrated success building communities in the social space
Strong visual eye and copy skills to partner with creative and editorial to bring Target brand to life in ways that create community, provide value and/or entertainment
Pre-existing relationships with social media platforms, potential partners/influencers, agencies, videographers and photographers a plus
Experience with reporting and analytics tools
Must be able to adapt with changing priorities, possess outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Proficient in Microsoft Office and other organization and collaboration platforms
Solutions first mindset with willingness to explore and roll-up sleeves to ensure team success
Strong presentation, communication, writing and collaboration skills
Team driven attitude and passion for learning
Strategic thinker with excellent time and project management skills
This position may be considered for a Remote or Hybrid (known internally at Target as 'Flex for Your Day') work arrangement based on Target's needs.
A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.
A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
Americans with Disabilities Act (ADA)In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Application deadline is : 09/19/2024