Blueplatechicago
Vice President of Marketing
Blueplatechicago, Chicago, Illinois, United States, 60290
Job Title:
Vice President of Marketing
FLSA Status:
Exempt
Please ensure you read the below overview and requirements for this employment opportunity completely.Department:
Marketing
Reports To:
CEOBlue Plate is hiring the “Head of Marketing”Over the past 40+ years, we have become known for our delicious food, dedicated service, deep relationships, and generous word-of-mouth promotion from our customers.Right now, we’re looking for someone who can help us tell our story. We need someone who can embrace our vision and help us mold that story into a comprehensive Marketing Strategy that deliberately moves customers through the journey from awareness to consideration to trial. This role – the Head of Marketing – will lead this effort.About the JobThis job is about developing and executing a broad strategy to bring more people to the front of the funnel by increasing awareness and interest. This is a role for someone who knows how to mix a wild idea with a practical pitch, someone that is used to collaborating across teams, someone who is proactive and detail-oriented.You’ll start this process with a lean internal team. Presently, we have a designer, a social media coordinator, and other team members that can assist, but we do not have a full-on marketing department. You’ll initially be expected to identify, vet, choose, and manage external vendors or agencies to help pull off your plan.About YouYou’re creative, organized, and an experienced marketer. You want to do this for Blue Plate. We value people that work hard and bring their opinions to the debate. You should be comfortable interacting with stakeholders at all levels, demonstrating superior written and verbal communication skills, and have strong presentation, negotiation, and analytical skills.You have a Master’s degree in Marketing, Business, Hospitality, or a related industry. You have a minimum of nine years of comprehensive experience owning marketing, ideally with 12 or more years of experience specific to hospitality.Essential Job Functions:Lead the development and implementation of strategic marketing plans to drive sales growth and increase market share.Work closely with the sales team to develop marketing collateral, sales tools, and presentations.Provide leadership and/or support the design, development, and implementation of products and service lines.Utilize creative and contemporary marketing strategies along with traditional marketing concepts.Drive digital marketing efforts, including website optimization, SEO/SEM, social media, and online advertising campaigns.Enhance external communications strategies and programs to support sales initiatives.Establish key performance indicators (KPIs) to track the effectiveness of marketing campaigns.Direct the management of outside vendors to ensure expectations are communicated and met.Coordinate and nurture our community relations partners.Assist with the P&L reporting process with specific focus on budget design and management.Ensure effective communication between Marketing and all other functions within the organization.RequirementsEducation and Experience:Master’s Degree in Marketing or related discipline preferred.Minimum 10 years of progressive marketing experience in the hospitality/restaurant industry.Direct experience using social media management tools.Experience with GSuite (Gmail, GDrive, Docs, Sheets).Essential Qualifications:Strong project management skills from conception to completion.Demonstrated skill with developing long-term strategic plans.Proven leadership with the ability to inspire others.Strong business acumen with advanced knowledge of financial management disciplines.Excellent verbal and written communication skills.Ability to manage confidential information.Physical Demands:Regularly required to talk or hear.Must occasionally lift and/or move up to 25 pounds.Work Environment:Exposed to weather conditions prevalent at the time.Internal office space.Blue Plate Catering is an Equal Employment Opportunity employer.
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Vice President of Marketing
FLSA Status:
Exempt
Please ensure you read the below overview and requirements for this employment opportunity completely.Department:
Marketing
Reports To:
CEOBlue Plate is hiring the “Head of Marketing”Over the past 40+ years, we have become known for our delicious food, dedicated service, deep relationships, and generous word-of-mouth promotion from our customers.Right now, we’re looking for someone who can help us tell our story. We need someone who can embrace our vision and help us mold that story into a comprehensive Marketing Strategy that deliberately moves customers through the journey from awareness to consideration to trial. This role – the Head of Marketing – will lead this effort.About the JobThis job is about developing and executing a broad strategy to bring more people to the front of the funnel by increasing awareness and interest. This is a role for someone who knows how to mix a wild idea with a practical pitch, someone that is used to collaborating across teams, someone who is proactive and detail-oriented.You’ll start this process with a lean internal team. Presently, we have a designer, a social media coordinator, and other team members that can assist, but we do not have a full-on marketing department. You’ll initially be expected to identify, vet, choose, and manage external vendors or agencies to help pull off your plan.About YouYou’re creative, organized, and an experienced marketer. You want to do this for Blue Plate. We value people that work hard and bring their opinions to the debate. You should be comfortable interacting with stakeholders at all levels, demonstrating superior written and verbal communication skills, and have strong presentation, negotiation, and analytical skills.You have a Master’s degree in Marketing, Business, Hospitality, or a related industry. You have a minimum of nine years of comprehensive experience owning marketing, ideally with 12 or more years of experience specific to hospitality.Essential Job Functions:Lead the development and implementation of strategic marketing plans to drive sales growth and increase market share.Work closely with the sales team to develop marketing collateral, sales tools, and presentations.Provide leadership and/or support the design, development, and implementation of products and service lines.Utilize creative and contemporary marketing strategies along with traditional marketing concepts.Drive digital marketing efforts, including website optimization, SEO/SEM, social media, and online advertising campaigns.Enhance external communications strategies and programs to support sales initiatives.Establish key performance indicators (KPIs) to track the effectiveness of marketing campaigns.Direct the management of outside vendors to ensure expectations are communicated and met.Coordinate and nurture our community relations partners.Assist with the P&L reporting process with specific focus on budget design and management.Ensure effective communication between Marketing and all other functions within the organization.RequirementsEducation and Experience:Master’s Degree in Marketing or related discipline preferred.Minimum 10 years of progressive marketing experience in the hospitality/restaurant industry.Direct experience using social media management tools.Experience with GSuite (Gmail, GDrive, Docs, Sheets).Essential Qualifications:Strong project management skills from conception to completion.Demonstrated skill with developing long-term strategic plans.Proven leadership with the ability to inspire others.Strong business acumen with advanced knowledge of financial management disciplines.Excellent verbal and written communication skills.Ability to manage confidential information.Physical Demands:Regularly required to talk or hear.Must occasionally lift and/or move up to 25 pounds.Work Environment:Exposed to weather conditions prevalent at the time.Internal office space.Blue Plate Catering is an Equal Employment Opportunity employer.
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