Gondola
Director, Multicultural Content & Audience Development
Gondola, Pennsylvania Furnace, Pennsylvania, United States, 16865
Director, Multicultural Content & Audience Development Reporting to the VP of Multicultural Content and Audience Development, you will be responsible for the management and execution of multicultural marketing and content across SGL business units.
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.ESSENTIAL DUTIES AND RESPONSIBILITIESPartner with VP on the development of various content ideas and publishing partnerships to attract multicultural hockey fans.Strategize and glean insights from data to make recommendations that inform future marketing initiatives to drive year over year growth of the multicultural fanbase.Develop and project manage NHL’s Cultural celebration campaigns through stewardship of creative/digital assets including digital banners, home page takeover, slot virtual, video boards, monthly initiative emails, video assets (TV spots, pre-roll, billboards), program copy (PA/radio scripts, native ad copy, ticker copy), as well as updating initiative websites as needed.Collaborate with Manager along with NHL Studios, Social team, Creative studio, and outside departments to gather creative asset specs for amplification and syndication of multicultural marketing campaigns.Build and enhance relationships with national broadcasters in US (ESPN & Turner) and Canada (Sportsnet) with an eye towards collaborating on and extending SGL programs through our national broadcast partners.Support VP in selection and management of creative agency and external SGL collaborators.Track and manage invoices and content development costs of key cultural SGL campaigns.QUALIFICATIONSMinimum of 8+ years’ experience in account or project management for an in-house creative team or agency, sports league or entertainment company.Versed in providing marketing solutions and content development ideas that reach multicultural audiences.Proven track record for developing and executing program plans, managing timelines, and keeping key stakeholders informed on milestones and key deliverables.Deep knowledge of digital analytics and development of consumer insights.Executive presence and presentation skills are important, and the successful candidate must be an effective communicator at all levels of organizations.Deep interest in culture and a pulse on worldwide events and trends.Bachelor’s degree or equivalent.Communicates Effectively.Optimizes Work Processes and Detail Oriented.
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Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.ESSENTIAL DUTIES AND RESPONSIBILITIESPartner with VP on the development of various content ideas and publishing partnerships to attract multicultural hockey fans.Strategize and glean insights from data to make recommendations that inform future marketing initiatives to drive year over year growth of the multicultural fanbase.Develop and project manage NHL’s Cultural celebration campaigns through stewardship of creative/digital assets including digital banners, home page takeover, slot virtual, video boards, monthly initiative emails, video assets (TV spots, pre-roll, billboards), program copy (PA/radio scripts, native ad copy, ticker copy), as well as updating initiative websites as needed.Collaborate with Manager along with NHL Studios, Social team, Creative studio, and outside departments to gather creative asset specs for amplification and syndication of multicultural marketing campaigns.Build and enhance relationships with national broadcasters in US (ESPN & Turner) and Canada (Sportsnet) with an eye towards collaborating on and extending SGL programs through our national broadcast partners.Support VP in selection and management of creative agency and external SGL collaborators.Track and manage invoices and content development costs of key cultural SGL campaigns.QUALIFICATIONSMinimum of 8+ years’ experience in account or project management for an in-house creative team or agency, sports league or entertainment company.Versed in providing marketing solutions and content development ideas that reach multicultural audiences.Proven track record for developing and executing program plans, managing timelines, and keeping key stakeholders informed on milestones and key deliverables.Deep knowledge of digital analytics and development of consumer insights.Executive presence and presentation skills are important, and the successful candidate must be an effective communicator at all levels of organizations.Deep interest in culture and a pulse on worldwide events and trends.Bachelor’s degree or equivalent.Communicates Effectively.Optimizes Work Processes and Detail Oriented.
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