Raisin GmbH
Senior Manager Marketing Analytics (m/f/d) – Marketing
Raisin GmbH, Hamburg, New York, United States, 14075
Your growth is our growth. Our success is your success.
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.About RaisinTeam The Marketing Team is responsible for customer acquisition and retention for all of Raisin’s international savings and investments platforms. It focuses on understanding the journey of (potential) customers and optimizing the customer experience across all touchpoints.
We are seeking an experienced, highly analytical and tech-savvy Senior Manager Marketing Analytics to join our dynamic marketing team. The successful candidate will play a pivotal role in driving data-driven decision-making and optimizing marketing strategies to enhance overall business performance. The Senior Manager Marketing Analytics will be responsible for interpreting complex data sets, identifying trends, and providing actionable insights that contribute to the achievement of marketing objectives.This role is fundamental to scaling our business effectively and efficiently. It will report directly to the CMO and will have the perspective to build a team as we grow further. Marketing is the biggest investment position in our budget, making this role essential in the wider company context.
Your Responsibilities
Data Analysis and Interpretation:
Conduct in-depth analysis of marketing data, including campaign performance, customer behavior, and market trends.Set up and run A/B testing in close collaboration with the respective teams.Translate complex data sets into meaningful insights and actionable recommendations for marketing strategies.
Own and Optimize Tracking Setup:
Own the configuration of Google Tag Manager, making necessary changes and optimizations.Monitor tracking functionality and adjust as needed for both Web (Snowplow) and Mobile/App.Align closely with Product and IT regarding optimization of the tracking setup and specify potential improvements.
Performance Measurement and Reporting:
Align with marketing stakeholders regarding key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives.Regularly monitor, report, and analyze marketing performance against established KPIs.Be responsible for standard reports and dedicated campaign reports.Continuously improve cost reporting and forecasting to enhance predictability as we scale investments.
Attribution and Statistical Modeling:
Drive further development of attribution models to ensure the best possible investment allocation per market.Capture value of investments with limited measurability, e.g., offline, via statistical modeling.
Collaboration:
Collaborate with marketing teams to develop data-driven strategies and optimize campaigns for improved performance.Work closely with other departments such as data analytics, data engineering, country managers, business lines, product development, and finance to ensure alignment of marketing efforts with overall business goals.
Your Profile
Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree is a plus.Minimum of 5 years experience as a (Marketing) Analyst focused on data analysis and interpretation; leadership experience is a plus.Strong proficiency in data analytics tools such as Google Analytics, Looker, or similar platforms; knowledge of customer data platforms is a plus.Advanced skills in statistical analysis and data visualization tools (e.g., Python, R, Tableau) and in SQL.Excellent communication skills with the ability to present complex data findings clearly and understandably.Strong problem-solving and critical-thinking skills.Ability to manage multiple projects simultaneously and meet tight deadlines.Basic knowledge and interest in financial products is a plus.Good level of English is essential; knowledge of other European languages (e.g., German, Dutch, or Spanish) is a plus.If you are a data-driven marketing professional with a passion for turning insights into action, we invite you to apply for this exciting opportunity to contribute to our company's success.
Our Benefits At Raisin, we care about each other and prioritize fostering an open and caring environment where everyone feels welcome and comfortable. Our culture is driven by our ambitious team, which connects more than 40 different nationalities.You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by various restaurants and shopping opportunities.As part of our team, you will benefit from:Personal training budget of €2,000 and 4 full training days per year.Access to Babbel for continuous language learning.Snacks, daily fresh fruit, and drinks provided at the office.Flexible working hours, home office, and 28 vacation days.Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with over €20 per month.A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.Relocation support if moving from another country or city to join us.
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While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.About RaisinTeam The Marketing Team is responsible for customer acquisition and retention for all of Raisin’s international savings and investments platforms. It focuses on understanding the journey of (potential) customers and optimizing the customer experience across all touchpoints.
We are seeking an experienced, highly analytical and tech-savvy Senior Manager Marketing Analytics to join our dynamic marketing team. The successful candidate will play a pivotal role in driving data-driven decision-making and optimizing marketing strategies to enhance overall business performance. The Senior Manager Marketing Analytics will be responsible for interpreting complex data sets, identifying trends, and providing actionable insights that contribute to the achievement of marketing objectives.This role is fundamental to scaling our business effectively and efficiently. It will report directly to the CMO and will have the perspective to build a team as we grow further. Marketing is the biggest investment position in our budget, making this role essential in the wider company context.
Your Responsibilities
Data Analysis and Interpretation:
Conduct in-depth analysis of marketing data, including campaign performance, customer behavior, and market trends.Set up and run A/B testing in close collaboration with the respective teams.Translate complex data sets into meaningful insights and actionable recommendations for marketing strategies.
Own and Optimize Tracking Setup:
Own the configuration of Google Tag Manager, making necessary changes and optimizations.Monitor tracking functionality and adjust as needed for both Web (Snowplow) and Mobile/App.Align closely with Product and IT regarding optimization of the tracking setup and specify potential improvements.
Performance Measurement and Reporting:
Align with marketing stakeholders regarding key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives.Regularly monitor, report, and analyze marketing performance against established KPIs.Be responsible for standard reports and dedicated campaign reports.Continuously improve cost reporting and forecasting to enhance predictability as we scale investments.
Attribution and Statistical Modeling:
Drive further development of attribution models to ensure the best possible investment allocation per market.Capture value of investments with limited measurability, e.g., offline, via statistical modeling.
Collaboration:
Collaborate with marketing teams to develop data-driven strategies and optimize campaigns for improved performance.Work closely with other departments such as data analytics, data engineering, country managers, business lines, product development, and finance to ensure alignment of marketing efforts with overall business goals.
Your Profile
Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree is a plus.Minimum of 5 years experience as a (Marketing) Analyst focused on data analysis and interpretation; leadership experience is a plus.Strong proficiency in data analytics tools such as Google Analytics, Looker, or similar platforms; knowledge of customer data platforms is a plus.Advanced skills in statistical analysis and data visualization tools (e.g., Python, R, Tableau) and in SQL.Excellent communication skills with the ability to present complex data findings clearly and understandably.Strong problem-solving and critical-thinking skills.Ability to manage multiple projects simultaneously and meet tight deadlines.Basic knowledge and interest in financial products is a plus.Good level of English is essential; knowledge of other European languages (e.g., German, Dutch, or Spanish) is a plus.If you are a data-driven marketing professional with a passion for turning insights into action, we invite you to apply for this exciting opportunity to contribute to our company's success.
Our Benefits At Raisin, we care about each other and prioritize fostering an open and caring environment where everyone feels welcome and comfortable. Our culture is driven by our ambitious team, which connects more than 40 different nationalities.You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by various restaurants and shopping opportunities.As part of our team, you will benefit from:Personal training budget of €2,000 and 4 full training days per year.Access to Babbel for continuous language learning.Snacks, daily fresh fruit, and drinks provided at the office.Flexible working hours, home office, and 28 vacation days.Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with over €20 per month.A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.Relocation support if moving from another country or city to join us.
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