TaylorMade Golf
Associate Vice President Brand Marketing
TaylorMade Golf, Carlsbad, California, United States, 92009
Associate Vice President Brand Marketing
Location: Carlsbad, California
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.Time Type: Full timePosted on: Posted 2 Days AgoJob Requisition ID: R0002474The Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships, and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, and campaigns to grow our brands. This role provides overall direction and leadership to the marketing organization and creates a culture that inspires high impact, contribution, performance, and quality from the marketing team.This position requires a massively talented marketer, a passionate golfer, great storyteller, a strategist, a creative mind, and an inspirational leader with management skills. We want ideas that bridge offline/online, static, retail, print, web, mobile, social, gaming, etc., and excite the consumer. It’ll take a love of golf, desire for the new, quick decision making, thriving in constant change, and a passion for our brands to help lead TaylorMade into the future.Essential Functions and Key Responsibilities:Lead the brand teams to set the overall marketing strategy and ensure alignment with brand strategic initiatives.Develop and drive successful marketing business plans including objectives and strategies covering all aspects of the creation and GTM mix – Design, Operations, Sports Marketing, Brand Marketing, and Sales across all channels.Lead innovation in storytelling, branding, marketing, product, and partnerships.Collaborate with key global regional marketing teams to develop and implement executional plans for brand campaigns.Create and execute marketing tactics and plans to launch new products and excite the marketplace.Lead digital strategies and teams to drive brand behaviors through all digital platforms.Oversee internal retail and design teams to drive brand positioning through all consumer materials.Maintain and oversee relationships with external agency partners to develop breakthrough thinking around the brands and products.Plan and oversee all media strategies and spend including digital, TV, print, social, radio, and direct marketing initiatives.Maximize customer acquisition, loyalty, brand awareness, and marketing opportunities.Utilize an understanding of competitor, consumer, industry, and business insights to identify opportunities and threats.In partnership with the internal Analytics team, evaluate competitor strategies and performance.Manage the US and global marketing working budget for all marketing initiatives.Develop marketing content strategy for all product categories.Plan and present GTM content and strategies for meetings.Lead, inspire, and manage a group of high-functioning, creative individuals.Perform other related duties as required.Education, Training, Professional Certification and Work Experience:Bachelor’s degree required in Marketing, Advertising, Business, or another related field.12+ years of experience as a senior marketing leader with a proven track record in consumer-focused companies.Experience with brands in multiple categories and channels in a corporate environment.Experience working with retail partners to develop marketing strategies.Extensive experience in leading and developing collaborative teams.Knowledge and Skills Requirements:Passionate golfer with industry and consumer understanding.Obsessive about our brands, with experience in fast-moving consumer brands.Accomplished in brand management including analysis, planning, development, and implementation.Excellent strategic planning skills and significant P&L exposure.Dynamic and inspirational leader with a record of impacting business growth.Creative, assertive, self-motivated, and action-oriented.Curious about data-driven marketing.Excellent presentation and relational skills.Strong influencing skills and will be a change agent.Ability to work in a fast-paced environment.Work Environment / Physical Requirements:Primarily office environment.Ability to work extended hours/weekends as needed.Frequent domestic and occasional international travel required.TaylorMade is a performance-driven organization, and our total rewards approach to compensation is designed to support this. The expected annual base pay range for this position is $185,000 - $240,000. Additional benefits may also be offered.TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religion, color, national origin, disability, medical condition, gender, age, sexual orientation, or any other basis protected by law.
#J-18808-Ljbffr
Location: Carlsbad, California
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.Time Type: Full timePosted on: Posted 2 Days AgoJob Requisition ID: R0002474The Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships, and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, and campaigns to grow our brands. This role provides overall direction and leadership to the marketing organization and creates a culture that inspires high impact, contribution, performance, and quality from the marketing team.This position requires a massively talented marketer, a passionate golfer, great storyteller, a strategist, a creative mind, and an inspirational leader with management skills. We want ideas that bridge offline/online, static, retail, print, web, mobile, social, gaming, etc., and excite the consumer. It’ll take a love of golf, desire for the new, quick decision making, thriving in constant change, and a passion for our brands to help lead TaylorMade into the future.Essential Functions and Key Responsibilities:Lead the brand teams to set the overall marketing strategy and ensure alignment with brand strategic initiatives.Develop and drive successful marketing business plans including objectives and strategies covering all aspects of the creation and GTM mix – Design, Operations, Sports Marketing, Brand Marketing, and Sales across all channels.Lead innovation in storytelling, branding, marketing, product, and partnerships.Collaborate with key global regional marketing teams to develop and implement executional plans for brand campaigns.Create and execute marketing tactics and plans to launch new products and excite the marketplace.Lead digital strategies and teams to drive brand behaviors through all digital platforms.Oversee internal retail and design teams to drive brand positioning through all consumer materials.Maintain and oversee relationships with external agency partners to develop breakthrough thinking around the brands and products.Plan and oversee all media strategies and spend including digital, TV, print, social, radio, and direct marketing initiatives.Maximize customer acquisition, loyalty, brand awareness, and marketing opportunities.Utilize an understanding of competitor, consumer, industry, and business insights to identify opportunities and threats.In partnership with the internal Analytics team, evaluate competitor strategies and performance.Manage the US and global marketing working budget for all marketing initiatives.Develop marketing content strategy for all product categories.Plan and present GTM content and strategies for meetings.Lead, inspire, and manage a group of high-functioning, creative individuals.Perform other related duties as required.Education, Training, Professional Certification and Work Experience:Bachelor’s degree required in Marketing, Advertising, Business, or another related field.12+ years of experience as a senior marketing leader with a proven track record in consumer-focused companies.Experience with brands in multiple categories and channels in a corporate environment.Experience working with retail partners to develop marketing strategies.Extensive experience in leading and developing collaborative teams.Knowledge and Skills Requirements:Passionate golfer with industry and consumer understanding.Obsessive about our brands, with experience in fast-moving consumer brands.Accomplished in brand management including analysis, planning, development, and implementation.Excellent strategic planning skills and significant P&L exposure.Dynamic and inspirational leader with a record of impacting business growth.Creative, assertive, self-motivated, and action-oriented.Curious about data-driven marketing.Excellent presentation and relational skills.Strong influencing skills and will be a change agent.Ability to work in a fast-paced environment.Work Environment / Physical Requirements:Primarily office environment.Ability to work extended hours/weekends as needed.Frequent domestic and occasional international travel required.TaylorMade is a performance-driven organization, and our total rewards approach to compensation is designed to support this. The expected annual base pay range for this position is $185,000 - $240,000. Additional benefits may also be offered.TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religion, color, national origin, disability, medical condition, gender, age, sexual orientation, or any other basis protected by law.
#J-18808-Ljbffr