House of CB, London
Head of Marketing Strategy
House of CB, London, Los Angeles, California, United States, 90079
We have an exciting opportunity for a passionate Head of Marketing Strategy to join House of CB.The Head of Marketing Strategy will develop a long-term marketing strategy and oversee brand marketing and creative direction across all channels for the development of the HOCB brand.
Want to apply Read all the information about this position below, then hit the apply button.RESPONSIBILITIESDevelop and maintain annual marketing calendar, working with founder and stakeholders to outline strategies that expand reach and build brand affinity.Work closely with the creative, marketing, and sales teams to create advertising campaigns and promotions and ensure team leads are executing to drive results.Develop and understand the budgets for marketing research to inform the organisation’s marketing strategies.Coordinate the marketing projects from beginning to end.Oversee the brand marketing campaigns, once implemented.Communicate the marketing plan with the head of marketing and team.Develop go-to market strategies and tactics to drive meaningful launches that deliver on key KPIs scaling to key business priorities.Ideate and lead global marketing strategies across creative campaigns, partnerships, and retail to expand international market presence and awareness.Ideate and execute on creative, out-of-the-box partnerships that anchor brand messaging and content.Coordinate with the head of Marketing and their team across marketing verticals, supporting them in channel expertise and 360 strategic thinking.Outline short-term and long-term KPIs for social media and ecommerce.Track data on social platforms and Google Analytics to analyse and translate into consumer insights.Lead team brainstorms, providing upfront brief and real-time workshopping for unique, effective campaign ideas.
SKILLS AND EXPERIENCEYou need to have at least 5 years Senior level Marketing experience preferably within Fashion or Beauty.Proven experience creating and developing a marketing strategy from start-up to scale-up would be highly desirable.Extremely strong skills across all areas within marketing is very important – Digital, Shopper, Content, Copywriting, Print, Social Media, Brand, and Campaigns etc.Strong leadership experience is very important; experience in recruiting and managing a team.Proven experience managing a marketing budget.
WHO WE AREAt our core we are a brand created for real women, by women, who own their identity and femininity. A cult status fashion brand founded by the then 17-year-old Conna Walker, we now have a huge online presence, multiple stores in the UK and USA, and concessions in Australia.
We are an Equal Opportunity Employer. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.For All Things CBSign up for the latest updates and exclusive access to sales.
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Want to apply Read all the information about this position below, then hit the apply button.RESPONSIBILITIESDevelop and maintain annual marketing calendar, working with founder and stakeholders to outline strategies that expand reach and build brand affinity.Work closely with the creative, marketing, and sales teams to create advertising campaigns and promotions and ensure team leads are executing to drive results.Develop and understand the budgets for marketing research to inform the organisation’s marketing strategies.Coordinate the marketing projects from beginning to end.Oversee the brand marketing campaigns, once implemented.Communicate the marketing plan with the head of marketing and team.Develop go-to market strategies and tactics to drive meaningful launches that deliver on key KPIs scaling to key business priorities.Ideate and lead global marketing strategies across creative campaigns, partnerships, and retail to expand international market presence and awareness.Ideate and execute on creative, out-of-the-box partnerships that anchor brand messaging and content.Coordinate with the head of Marketing and their team across marketing verticals, supporting them in channel expertise and 360 strategic thinking.Outline short-term and long-term KPIs for social media and ecommerce.Track data on social platforms and Google Analytics to analyse and translate into consumer insights.Lead team brainstorms, providing upfront brief and real-time workshopping for unique, effective campaign ideas.
SKILLS AND EXPERIENCEYou need to have at least 5 years Senior level Marketing experience preferably within Fashion or Beauty.Proven experience creating and developing a marketing strategy from start-up to scale-up would be highly desirable.Extremely strong skills across all areas within marketing is very important – Digital, Shopper, Content, Copywriting, Print, Social Media, Brand, and Campaigns etc.Strong leadership experience is very important; experience in recruiting and managing a team.Proven experience managing a marketing budget.
WHO WE AREAt our core we are a brand created for real women, by women, who own their identity and femininity. A cult status fashion brand founded by the then 17-year-old Conna Walker, we now have a huge online presence, multiple stores in the UK and USA, and concessions in Australia.
We are an Equal Opportunity Employer. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.For All Things CBSign up for the latest updates and exclusive access to sales.
#J-18808-Ljbffr