GoodRx Holdings Inc.
CRM Marketing Automation Manager
GoodRx Holdings Inc., San Francisco, California, United States, 94199
CRM Marketing & Automation Manager GoodRx is America’s healthcare marketplace. Each month, millions of people visit
goodrx.com
to find reliable health information and discounts for their healthcare — and we’ve helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests.
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityAbout the RoleGoodRx is seeking a CRM & Marketing Automation Manager to execute email, push, in-app, and SMS communications to support CRM initiatives. You will collaborate and work with various teams to design & implement multi-channel campaigns within the CRM ecosystem.ResponsibilitiesBuild multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud.Work closely with all members of the CRM team and cross-functional partners to bring lifecycle campaigns to life.Follow a CRM production schedule to ensure that launch deadlines are being met.Perform quality assurance on every campaign to ensure that campaigns are executed error-free.Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders.Ensure that data required for CRM campaigns are available within our platforms.Troubleshoot & perform root cause analysis for issues with campaigns.Run campaign experiments designed to impact key metrics.Assist in user training and actively promote team’s user adoption of Salesforce Marketing Cloud.Stay up to date with the rapidly changing Salesforce ecosystem.Skills & QualificationsBachelor’s Degree in engineering, math, computer science, information technology or related discipline preferred.Minimum of 5 years hands-on Salesforce Marketing Cloud Experience.Proven experience launching complex high-touch, high-visibility omni-channel campaigns.Deep understanding in digital marketing best practices, HTML, ampscript, and creative design.Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization.Experience with mobile marketing channels (push, in-app, SMS).Effective time and resource management skills.Well organized with high attention to detail.Excellent communication and organization skills.At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline:San Francisco and Seattle Offices: $96,000.00 - $154,000.00New York Office: $88,000.00 - $141,000.00Santa Monica Office: $80,000.00 - $128,000.00Other Office Locations: $72,000.00 - $115,000.00GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits.We’re committed to growing and empowering a more inclusive community within our company and industry. GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process.
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goodrx.com
to find reliable health information and discounts for their healthcare — and we’ve helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests.
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityAbout the RoleGoodRx is seeking a CRM & Marketing Automation Manager to execute email, push, in-app, and SMS communications to support CRM initiatives. You will collaborate and work with various teams to design & implement multi-channel campaigns within the CRM ecosystem.ResponsibilitiesBuild multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud.Work closely with all members of the CRM team and cross-functional partners to bring lifecycle campaigns to life.Follow a CRM production schedule to ensure that launch deadlines are being met.Perform quality assurance on every campaign to ensure that campaigns are executed error-free.Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders.Ensure that data required for CRM campaigns are available within our platforms.Troubleshoot & perform root cause analysis for issues with campaigns.Run campaign experiments designed to impact key metrics.Assist in user training and actively promote team’s user adoption of Salesforce Marketing Cloud.Stay up to date with the rapidly changing Salesforce ecosystem.Skills & QualificationsBachelor’s Degree in engineering, math, computer science, information technology or related discipline preferred.Minimum of 5 years hands-on Salesforce Marketing Cloud Experience.Proven experience launching complex high-touch, high-visibility omni-channel campaigns.Deep understanding in digital marketing best practices, HTML, ampscript, and creative design.Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization.Experience with mobile marketing channels (push, in-app, SMS).Effective time and resource management skills.Well organized with high attention to detail.Excellent communication and organization skills.At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline:San Francisco and Seattle Offices: $96,000.00 - $154,000.00New York Office: $88,000.00 - $141,000.00Santa Monica Office: $80,000.00 - $128,000.00Other Office Locations: $72,000.00 - $115,000.00GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits.We’re committed to growing and empowering a more inclusive community within our company and industry. GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process.
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