Careers In Government
Manager, Sales and Marketing
Careers In Government, San Carlos, California, United States, 94070
Job Description
General
Want to apply Read all the information about this position below, then hit the apply button.The Manager, Sales and Marketing reports to the Director, Marketing and is responsible for developing, implementing, and overseeing comprehensive sales and marketing strategies to increase ridership, revenue, and public awareness of the San Mateo County Transit District (SamTrans), Peninsula Corridor Joint Powers Board (Caltrain), San Mateo County Transportation Authority (Transportation Authority) and the San Mateo County Express Lanes Authority. This role requires a dynamic and results-driven professional with a strong understanding of public transportation, sales, marketing, and community engagement.Essential Functions & DutiesIdentify and implement new and innovative strategies to generate incremental revenue via 3rd party advertising, partnerships, and licensing opportunities.Assist in creative campaign generation that supports the District’s customer acquisition and retention strategy.Support SamTrans, Caltrain, and the Transit Authority’s commercialization plans by optimizing 3rd party advertising revenue.Serve as District liaison with internal and external stakeholders on marketing activities, campaigns, and programs involving strategic partnerships that deliver measurable value.Supervise staff. Hire, mentor, and take appropriate corrective and/or disciplinary action. Ensure EEO policies and procedures are followed. Participate in selection of staff. Coordinate staff training and professional development. Establish performance objectives. Monitor and evaluate employee performance.Represent the District before private entities; professional, civic, governmental groups such as chambers of commerce, hotel associations, and other business-related community meetings to be the primary representative for the District to the business community. Including serving on internal and external committees, attending board meetings, and delivering presentations.EXAMPLES OF DUTIES:Develop plans and coordinate strategies to market and represent transportation programs and transit systems to the business community.Develop and manage projects designed to promote advertising services to the business, education, and government communities.Write business and project plans while maintaining accurate records, reporting regularly on transit advertising sales.Manage District-wide contracts with external agencies, consultants and/or vendors.Write specifications and design Request for Quotes and Request for Proposals.Manage contractors, ensuring timely reporting of sales activity and ad inventory, proposing new sources of transit advertising revenue, and assisting in on-boarding of contractor sales staff.Manage and oversee the District Online Stores.Manage and oversee the AdCard Program.Develop and monitor the department’s budget.Perform all job duties and responsibilities in a safe manner to protect one’s self, fellow employees, and the public from injury or harm. Promote safety awareness and follow safety procedures in an effort to reduce or eliminate accidents.Perform other duties as assigned.Minimum QualificationsMINIMUM QUALIFICATIONS: Sufficient education, training, and experience to demonstrate the knowledge and ability to successfully perform the essential functions of the position. Development of the required knowledge and abilities is typically obtained through but not limited to:Bachelor’s degree in Business, Marketing, Communication Studies, Public Relations, Economics, or a closely related field.Minimum five (5) years of marketing (or related field) experience.Minimum three (3) years of management or supervisory experience of staff or contractors.PREFERRED QUALIFICATIONS:Excellent oral, written, and interpersonal communication skills, with the ability to effectively communicate with staff, community leaders and other major stakeholders.Possess the ability to cultivate leads, make sales calls, meet sales deadlines, and manage client relationships.Knowledge of theories, principles, and practices of business development, marketing, research, sales, and promotional methods.Capable of working closely with staff at all levels and in a team environment with a fast-paced, deadline-oriented atmosphere.Knowledge of project management methodology, principles, practices, and tools.Proficient with Microsoft Office.(NEW) Proficient with E-mail Marketing platforms (Mailchimp, etc.)Ability to prioritize work and operate within a budget.Able to work flexible hours, evenings, and weekends when necessary.Additional InformationSUPERVISION: Works under the general supervision of the Director, Marketing, who establishes goals and objectives and evaluates performance.Closing Date/Time: 9/22/2024 11:59 PM Pacific
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General
Want to apply Read all the information about this position below, then hit the apply button.The Manager, Sales and Marketing reports to the Director, Marketing and is responsible for developing, implementing, and overseeing comprehensive sales and marketing strategies to increase ridership, revenue, and public awareness of the San Mateo County Transit District (SamTrans), Peninsula Corridor Joint Powers Board (Caltrain), San Mateo County Transportation Authority (Transportation Authority) and the San Mateo County Express Lanes Authority. This role requires a dynamic and results-driven professional with a strong understanding of public transportation, sales, marketing, and community engagement.Essential Functions & DutiesIdentify and implement new and innovative strategies to generate incremental revenue via 3rd party advertising, partnerships, and licensing opportunities.Assist in creative campaign generation that supports the District’s customer acquisition and retention strategy.Support SamTrans, Caltrain, and the Transit Authority’s commercialization plans by optimizing 3rd party advertising revenue.Serve as District liaison with internal and external stakeholders on marketing activities, campaigns, and programs involving strategic partnerships that deliver measurable value.Supervise staff. Hire, mentor, and take appropriate corrective and/or disciplinary action. Ensure EEO policies and procedures are followed. Participate in selection of staff. Coordinate staff training and professional development. Establish performance objectives. Monitor and evaluate employee performance.Represent the District before private entities; professional, civic, governmental groups such as chambers of commerce, hotel associations, and other business-related community meetings to be the primary representative for the District to the business community. Including serving on internal and external committees, attending board meetings, and delivering presentations.EXAMPLES OF DUTIES:Develop plans and coordinate strategies to market and represent transportation programs and transit systems to the business community.Develop and manage projects designed to promote advertising services to the business, education, and government communities.Write business and project plans while maintaining accurate records, reporting regularly on transit advertising sales.Manage District-wide contracts with external agencies, consultants and/or vendors.Write specifications and design Request for Quotes and Request for Proposals.Manage contractors, ensuring timely reporting of sales activity and ad inventory, proposing new sources of transit advertising revenue, and assisting in on-boarding of contractor sales staff.Manage and oversee the District Online Stores.Manage and oversee the AdCard Program.Develop and monitor the department’s budget.Perform all job duties and responsibilities in a safe manner to protect one’s self, fellow employees, and the public from injury or harm. Promote safety awareness and follow safety procedures in an effort to reduce or eliminate accidents.Perform other duties as assigned.Minimum QualificationsMINIMUM QUALIFICATIONS: Sufficient education, training, and experience to demonstrate the knowledge and ability to successfully perform the essential functions of the position. Development of the required knowledge and abilities is typically obtained through but not limited to:Bachelor’s degree in Business, Marketing, Communication Studies, Public Relations, Economics, or a closely related field.Minimum five (5) years of marketing (or related field) experience.Minimum three (3) years of management or supervisory experience of staff or contractors.PREFERRED QUALIFICATIONS:Excellent oral, written, and interpersonal communication skills, with the ability to effectively communicate with staff, community leaders and other major stakeholders.Possess the ability to cultivate leads, make sales calls, meet sales deadlines, and manage client relationships.Knowledge of theories, principles, and practices of business development, marketing, research, sales, and promotional methods.Capable of working closely with staff at all levels and in a team environment with a fast-paced, deadline-oriented atmosphere.Knowledge of project management methodology, principles, practices, and tools.Proficient with Microsoft Office.(NEW) Proficient with E-mail Marketing platforms (Mailchimp, etc.)Ability to prioritize work and operate within a budget.Able to work flexible hours, evenings, and weekends when necessary.Additional InformationSUPERVISION: Works under the general supervision of the Director, Marketing, who establishes goals and objectives and evaluates performance.Closing Date/Time: 9/22/2024 11:59 PM Pacific
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