Director, Core Content & Content Strategy

At American Academy of Family Physicians in Leawood, Kansas, United StatesJob Description The American Academy of Family Physicians and its chapters proudly represent more than 130,000 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership. Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.HOURS:

Monday-Friday (Hybrid)

Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Additional hours as neededTRAVEL:

Possible 7-10 days travel annuallyWhen you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.SUMMARY OF RESPONSIBILITIES:The Director will lead a team of content writers and strategists who are responsible for developing and applying content family physicians need to provide high quality, comprehensive patient care. The Content Director is a collaborative, creative leader with experience creating content for a variety of channels. They are comfortable asking questions, exploring new opportunities, and connecting dots across the organization and across content areas to maximize the effectiveness of information and resources. They see value in and practice the COPE method: Create Once, Publish Everywhere—repurposing content with appropriate modification for use across channels to reach various segments.Key responsibilities include:Develops and implements a comprehensive content strategy that aligns with the organization’s strategic plan and reflects the AAFP brand. Facilitates the development and use of content in accordance with the content strategy.Leads, manages and mentors a diverse team of content strategists, writers, editors and managers. Assesses and builds skills to respond to emerging channels and changing content needs. Coaches team members for performance.Continuously improves content through audits, measurement, optimization and process improvements. Ensures effective content governance is in place to facilitate content strategy, content creation and continuous improvement. Tracks reader response and trends in the larger world, forecasts and interprets what these trends will.American Academy of Family Physicians is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law.To view full details and how to apply, please login or create a Job Seeker account.

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