Klaviyo Inc.
Manager, Affiliate Marketing - Performance Marketing
Klaviyo Inc., Denver, Colorado, United States, 80219
We’re looking for an amazing addition to join our Performance Marketing team as Manager, Affiliate Marketing. The ideal candidate will be responsible for scaling an affiliate program from the ground up, including strategy development, partner recruitment, and performance optimization. This role requires a strategic thinker with a proven track record in affiliate marketing, preferably in the B2B SaaS sector, who can drive significant growth and revenue through effective partner management. The successful candidate will have a deep understanding of the affiliate landscape, strong analytical skills, and the ability to build and nurture long-term relationships with affiliates.
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.This role reports into a Boston-based Manager and works primarily with a US-based team across multiple time zones.
How You'll Make a Difference
Own and execute a comprehensive affiliate marketing program that drives incremental growth while aligning to broader marketing initiatives.
Apply strategic, critical eye towards partner assessment; ensure smooth onboarding, and cultivate relationships with high-potential affiliates, including industry influencers, comparison sites, associations, and more.
Track, analyze, report, and optimize program to keep stakeholders informed and scale growth efficiently testing into new partners and incentives.
Partner with cross-functional Marketing teams including Content, Product Marketing, Web, and Creative to ensure consistent messaging and branding and streamlined asset delivery for affiliate enablement.
Navigate cross-department conversations with legal and finance to ensure all affiliate activities comply with company policies, industry standards, and legal and finance requirements.
Optimize full user experience from affiliate link through to sign up and conversion to paying customer.
Support forecasting and global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media.
Manage agency partner, ensuring that tasks are completed to the highest standards.
Who You Are
8+ years of digital media experience, with a minimum of 5 years within affiliate marketing; experience with other performance media channels (e.g., Paid Search, Product Listing, etc.) a plus.
Deep understanding of affiliate marketing space: networks, platforms, and analytics and martech (Site analytics, CRM, CMS, etc.).
Excellent communication and interpersonal skills with proven ability to build and maintain strong relationships with partners, vendors, and cross-functional teams.
Strong understanding of measurement and experience with different attribution models.
Detail-oriented with keen sense of curiosity and critical thinking skills to be able to prevent issues from happening.
Strong Excel experience with ability to manage large data sets across multiple sources e.g., Google Analytics, Campaign Manager, Salesforce.
Strong organizational, time management, and collaboration skills with ability to operate independently in a fast-paced, agile, and high growth environment.
Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred).
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Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.This role reports into a Boston-based Manager and works primarily with a US-based team across multiple time zones.
How You'll Make a Difference
Own and execute a comprehensive affiliate marketing program that drives incremental growth while aligning to broader marketing initiatives.
Apply strategic, critical eye towards partner assessment; ensure smooth onboarding, and cultivate relationships with high-potential affiliates, including industry influencers, comparison sites, associations, and more.
Track, analyze, report, and optimize program to keep stakeholders informed and scale growth efficiently testing into new partners and incentives.
Partner with cross-functional Marketing teams including Content, Product Marketing, Web, and Creative to ensure consistent messaging and branding and streamlined asset delivery for affiliate enablement.
Navigate cross-department conversations with legal and finance to ensure all affiliate activities comply with company policies, industry standards, and legal and finance requirements.
Optimize full user experience from affiliate link through to sign up and conversion to paying customer.
Support forecasting and global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media.
Manage agency partner, ensuring that tasks are completed to the highest standards.
Who You Are
8+ years of digital media experience, with a minimum of 5 years within affiliate marketing; experience with other performance media channels (e.g., Paid Search, Product Listing, etc.) a plus.
Deep understanding of affiliate marketing space: networks, platforms, and analytics and martech (Site analytics, CRM, CMS, etc.).
Excellent communication and interpersonal skills with proven ability to build and maintain strong relationships with partners, vendors, and cross-functional teams.
Strong understanding of measurement and experience with different attribution models.
Detail-oriented with keen sense of curiosity and critical thinking skills to be able to prevent issues from happening.
Strong Excel experience with ability to manage large data sets across multiple sources e.g., Google Analytics, Campaign Manager, Salesforce.
Strong organizational, time management, and collaboration skills with ability to operate independently in a fast-paced, agile, and high growth environment.
Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred).
#J-18808-Ljbffr