abrdn plc
Marketing Manager, Closed End Funds
abrdn plc, Phila, Pennsylvania, United States, 19117
Job Description
Job Description
abrdn is one of the world's largest investment companies, and we are built on a long standing culture of caring about the future and making a positive impact. Together we invest for a better future. We do it to make a difference to the lives of our clients and customers, our employees, society and our shareholders.
Our strategy is to build a vibrant and value-creating purpose-led organization, with the current and future needs of our stakeholders at the heart of all we do.
Position:
The purpose of this position is to be responsible for the marketing and communication activities for abrdn's U.S. closed-end funds. You will be responsible for delivering the marketing strategy and tactical implementation of the plan, aligned with our distribution partners.
Job Duties: Marketing and communicationsDevelop and execute the closed-end fund marketing plan aligned with dedicated budgetOriginate ideas for new marketing initiatives that support abrdn's key product messages across traditional and digital mediaRun internal and external resources to create persuasive, brand-building materials including: digital content, whitepapers, webcasts, podcasts, presentations and other marketing collateralWrite accurate, engaging copy for marketing materials and websites, as well as shareholder and other investor communicationsBe responsible for the closed-end fund portion of company website; quality control; and timely collateral updates.Proactively and consistently develop marketing tactics that increase consumer and advisor awareness of fund complexDevelop launch plan and materials to introduce new products to the marketManage closed-end fund tradeshow and conference logistics, including pre- and post-event planning, promotional materials, event advertising and speaking opportunitiesAssist with re-framing global marketing content, ensuring that materials meet local compliance and brand requirements.Establish strong working relationships with internal collaborators and compliance as well as counterparts globally to ensure smooth end-to-end delivery of all material
Project management:
Conduct competitor analysis - centralize and distribute benchmarking and market intelligence to help grow industry and product knowledge and insightsWork with external resources, conduct investor research programs to determine key facts and perceptions of closed-end funds investor base. Implement findings into investor communications and marketing plan.Collaborate closely with vendors, including report services, advertisers and other third parties to improve closed-end fund exposureLead closed-end fund tradeshow and conference logistics, including pre- and post-event planning, promotional materials, event advertising and other conference opportunitiesBoard reporting:
Analyze closed-end fund share registry to identify marketing and communication opportunitiesPrepare quarterly investor relations reports for fund boards detailing marketing campaign activity, metrics, trading trends and other activityQualifications:
College degree required; preferably in marketing or business administration fieldSeries 7 FINRA-registered strongly preferred or ability to obtain within first six months of employment6-8 years of asset management marketing and/or investor relations experienceStrong writing and communication skills. Experience in investment writing and collateral productionAbility to work under tight deadlinesTeam playerStrong project and vendor management skillsInquisitive employees who enjoy exploring new ways of making something work are preferred
We are an affirmative action - equal opportunity employer. We're committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense - this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.
Job Description
abrdn is one of the world's largest investment companies, and we are built on a long standing culture of caring about the future and making a positive impact. Together we invest for a better future. We do it to make a difference to the lives of our clients and customers, our employees, society and our shareholders.
Our strategy is to build a vibrant and value-creating purpose-led organization, with the current and future needs of our stakeholders at the heart of all we do.
Position:
The purpose of this position is to be responsible for the marketing and communication activities for abrdn's U.S. closed-end funds. You will be responsible for delivering the marketing strategy and tactical implementation of the plan, aligned with our distribution partners.
Job Duties: Marketing and communicationsDevelop and execute the closed-end fund marketing plan aligned with dedicated budgetOriginate ideas for new marketing initiatives that support abrdn's key product messages across traditional and digital mediaRun internal and external resources to create persuasive, brand-building materials including: digital content, whitepapers, webcasts, podcasts, presentations and other marketing collateralWrite accurate, engaging copy for marketing materials and websites, as well as shareholder and other investor communicationsBe responsible for the closed-end fund portion of company website; quality control; and timely collateral updates.Proactively and consistently develop marketing tactics that increase consumer and advisor awareness of fund complexDevelop launch plan and materials to introduce new products to the marketManage closed-end fund tradeshow and conference logistics, including pre- and post-event planning, promotional materials, event advertising and speaking opportunitiesAssist with re-framing global marketing content, ensuring that materials meet local compliance and brand requirements.Establish strong working relationships with internal collaborators and compliance as well as counterparts globally to ensure smooth end-to-end delivery of all material
Project management:
Conduct competitor analysis - centralize and distribute benchmarking and market intelligence to help grow industry and product knowledge and insightsWork with external resources, conduct investor research programs to determine key facts and perceptions of closed-end funds investor base. Implement findings into investor communications and marketing plan.Collaborate closely with vendors, including report services, advertisers and other third parties to improve closed-end fund exposureLead closed-end fund tradeshow and conference logistics, including pre- and post-event planning, promotional materials, event advertising and other conference opportunitiesBoard reporting:
Analyze closed-end fund share registry to identify marketing and communication opportunitiesPrepare quarterly investor relations reports for fund boards detailing marketing campaign activity, metrics, trading trends and other activityQualifications:
College degree required; preferably in marketing or business administration fieldSeries 7 FINRA-registered strongly preferred or ability to obtain within first six months of employment6-8 years of asset management marketing and/or investor relations experienceStrong writing and communication skills. Experience in investment writing and collateral productionAbility to work under tight deadlinesTeam playerStrong project and vendor management skillsInquisitive employees who enjoy exploring new ways of making something work are preferred
We are an affirmative action - equal opportunity employer. We're committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense - this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.