Marketing Automation Specialist

POLITICO’s mission from the very beginning was to win the audience. We dedicate ourselves to providing accurate, non-partisan, impactful information to the right people at the right time so that they can act with confidence and speed. We experiment to avoid being disrupted and we have fun disrupting others. We are not afraid to risk failure if it means being the best at what we do.We are seeking a highly skilled and motivated Marketing Automation Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of marketing automation platforms, a strategic mindset, and a passion for optimizing marketing processes. This role is critical in driving our marketing efforts through automated campaigns, lead generation, and nurturing strategies.The ideal candidate needs to be ready to own and coordinate the day-to-day management of Marketo, marketing information in Salesforce (CRM), and Asana (project management); and serve as the point person for all operational campaign questions and training Marketing stakeholders on operational processes.What You’ll Do:Create, manage, and optimize Marketo programs and workflows to fully support email marketing, online events (ON24 webinars), chats (Drift), SEM campaigns, display advertising, and social media initiatives.Manage the lead collection process to ensure MQLs are created and assigned to the sales reps based on business rules.Collaborate with marketing managers to design and implement automated campaigns across various channels and ensure tracking for all campaigns to measure performance results.Collaborate with our analyst and campaign managers to monitor and analyze campaign performance, making data-informed recommendations for improvements in future campaigns.Develop and maintain audience segmentation strategies to ensure targeted and personalized communication.Manage emails, forms, landing pages, lead scoring models, database and integrations.Ensure proper email guidelines, branding, and deliverability; and manage all email templates.Stay up-to-date with industry trends and best practices in marketing automation and apply them to improve our processes.Ensure all Marketo activities comply with relevant regulations (e.g., GDPR, CAN-SPAM).Troubleshoot and resolve any technical issues related to the platform including existing integrations.What You’ll Need:Bachelor’s degree in Marketing, Business, or a related field.4+ years of experience in marketing automation.Proven experience with Marketo or Salesforce Marketing Cloud.Experience with Salesforce (CRM).Good understanding of digital marketing strategies and tactics.Strong technical skills to maintain integrations within the Martech stack.Experience in data analysis and reporting.Excellent communication and collaboration skills.Ability to manage multiple projects and deadlines in a fast-paced environment.Preferred Qualifications:Certification in a marketing automation platform.Experience with Zapier or similar integration tools.Experience in B2B marketing.Experience with HTML/CSS for email template customization.We are driven by our values. We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity and a prioritization on innovation.We value our people. Click here for more on what we offer and what it’s like to work for POLITICO.Let’s keep in touch. You can view our list of open positions here and email us at careers@politico.com . We hope to see your application soon!Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities#J-18808-Ljbffr