Go To Services
Sr. Web Content Strategist
Go To Services, Boise, Idaho, United States, 83708
Job Description
Marketing at GoTo
We are seeking a dynamic and experienced Sr. Web Content Strategist to lead and drive our website content strategy for our IT Management & Support products (GoTo Resolve and LogMeIn Rescue). If you’re a strategic, creative thinker who can go big and be detail-obsessed with all aspects of marketing and content writing, we’d love to meet you.
Your Day to Day
As a Sr. Web Content Strategist, you would be working on:
Develop content strategies that synthesize and prioritize the needs of Product Marketing while balancing SEO goals and eCommerce business goals
Discover new ways to implement these strategies through collaboration with UX designers, copywriters, UX researchers, and scrum teams
Partner with the Brand team to tell our portfolio stories, and infuse our sites with our corporate positioning and brand promise
Manage content development and copy needs for large website redesign projects, as well as initiate and plan information architecture (IA) work for site migrations and redesigns
Initiate research to document content touchpoints in the end-to-end customer journey from demand gen to customer and back – build cross-functional relationships with those content owners throughout the organization
Create, execute and edit short and long-form written assets in support of our IT management products including blogs and resources that will live on our websites. Will include briefing, outlining, writing, editing, publishing, managing freelance writers, and coordinating stakeholder reviews, as well as working with designers and motion designers to bring content to life.
What We’re Looking For
As a Sr. Web Content Strategist your background will look like:
A portfolio or samples of case studies. We want to see what kind of challenges you’ve tackled, and change you’ve affected
Excitement for tackling the unknown – this is an opportunity to help define the Content Strategy role within our department
A transformational mindset, to help bring fresh thinking and new approaches to our positions in the market
5+ years of experience working in content strategy, UX, marketing, IA, website ownership, or other related discipline – we’re open to unique backgrounds, if you’ve got what it takes
Experience with conversion testing and landing page/funnel optimization
Experience developing content for B2B and B2C within a SaaS product environment is a plus.
At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.
Annual Base Salary Range: $91,000.00 - $151,000.00
The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
GoTo’s flexible-work software – including GoTo Connect, GoTo Resolve, Rescue, Central, and more – is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond.
GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.
Marketing at GoTo
We are seeking a dynamic and experienced Sr. Web Content Strategist to lead and drive our website content strategy for our IT Management & Support products (GoTo Resolve and LogMeIn Rescue). If you’re a strategic, creative thinker who can go big and be detail-obsessed with all aspects of marketing and content writing, we’d love to meet you.
Your Day to Day
As a Sr. Web Content Strategist, you would be working on:
Develop content strategies that synthesize and prioritize the needs of Product Marketing while balancing SEO goals and eCommerce business goals
Discover new ways to implement these strategies through collaboration with UX designers, copywriters, UX researchers, and scrum teams
Partner with the Brand team to tell our portfolio stories, and infuse our sites with our corporate positioning and brand promise
Manage content development and copy needs for large website redesign projects, as well as initiate and plan information architecture (IA) work for site migrations and redesigns
Initiate research to document content touchpoints in the end-to-end customer journey from demand gen to customer and back – build cross-functional relationships with those content owners throughout the organization
Create, execute and edit short and long-form written assets in support of our IT management products including blogs and resources that will live on our websites. Will include briefing, outlining, writing, editing, publishing, managing freelance writers, and coordinating stakeholder reviews, as well as working with designers and motion designers to bring content to life.
What We’re Looking For
As a Sr. Web Content Strategist your background will look like:
A portfolio or samples of case studies. We want to see what kind of challenges you’ve tackled, and change you’ve affected
Excitement for tackling the unknown – this is an opportunity to help define the Content Strategy role within our department
A transformational mindset, to help bring fresh thinking and new approaches to our positions in the market
5+ years of experience working in content strategy, UX, marketing, IA, website ownership, or other related discipline – we’re open to unique backgrounds, if you’ve got what it takes
Experience with conversion testing and landing page/funnel optimization
Experience developing content for B2B and B2C within a SaaS product environment is a plus.
At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.
Annual Base Salary Range: $91,000.00 - $151,000.00
The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
GoTo’s flexible-work software – including GoTo Connect, GoTo Resolve, Rescue, Central, and more – is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond.
GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.