Banana Republic
Director, Communications - Banana Republic
Banana Republic, San Francisco, California, United States, 94199
About Banana Republic
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.
We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.
About The Role
In this role, you will build and develop innovative internal and external content strategies to support the company’s long-range plan across apparel and home. You will collaborate with internal and external partners to plan, develop, implement, and evaluate strategic communications, employee engagements, thought leadership opportunities and create strategies that support retail and experiential activations on behalf of Banana Republic and Gap Inc. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company’s priorities, values, and market position. You should have outstanding leadership, organizational and project management skills with superior written and verbal communication.
What You'll Do
Partner with the business to build a narrative that communicates Banana Republic’s business objectives, culture, and values to our employees, prospective employees, shareholders, business/trade media and customers.Design, edit, and produce the distribution of internal and external communication materials, including program communications, presentations/strategies, FAQs, fact sheets, press materials, speeches, brand messages, talking points, articles, and social content.Manage, plan and execute company Town Halls, leadership summits, internal and global summits.Support Gap Inc. Internal Communications partners with overall collaboration as it relates to brand updates, seasonal product news, Town Halls, earnings, reporting and cross-sharing of information.Provide guidance and support to executive management for internal and external meetings, presentations, panels and events.Manage internal and external communications editorial calendars to ensure consistency and amplification of key messages and products annually and seasonally.Evaluate fit with target audience to ensure comprehension.Evaluate complex situations using multiple sources of information.Provide counsel on vetting opportunities and support brand and Gap Inc on crisis communications efforts.Implement metrics to evaluate effectiveness of communication plan delivery.Develop standards, guidelines and procedures for brand playbooks across style, content, events and more.Collaborate and lead others in key initiatives and their implementation.Responsible for planning, budget, and end results; set policies and strategic direction for area/team.Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work.Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action.Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners.Develop and support PR outreach, media and customer events as it relates to apparel and home products, and brand sponsorships/partnerships/collaborations.Support opportunities to grow brand awareness and build/strengthen credibility for earned media coverage.Drive local press stories and product focused local editorial, exploring Influencer integrations where possible.Work cross-functionally with merchandising and channel leads to develop seasonal and annual communication frameworks aligned to regional brand and commercial objectives.Establish strong relationships and collaboration with relevant stakeholders throughout the organization.Play a strong, senior strategic role in working cross-functionally and with senior leaders.Function as a thought leader that generates strategic ideas for amplification and activations.Oversee Retail Field Communications Manager role with brand store and operation teams.
Who You Are
Collaborative mindset, with desire to foster partnership and conceptual integration with key teams.High attention to detail with demonstrated ability to care for multiple, competing priorities simultaneously.Concrete experience managing complex projects and programs requiring thorough leadership.Outstanding organizational skills, communication, writing and presentation skills.Have industry knowledge, personality and composure to work with senior executives, major media outlets, talent/influencers and brand partners.Ability to determine solutions independently and think creatively.This role will be culturally plugged-in, a strategic thinker and an experienced leader.Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans.Leader of teams, collaborative, nimble and agile; Flexibility to manage competing priorities.Deep team-orientation and desire for team building.
Benefits at Banana Republic
Merchandise discount for our brands: 50% off regular-priced merchandise.One of the most competitive Paid Time Off plans in the industry.Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.Extensive 401(k) plan with company matching for contributions.Employee stock purchase plan.Medical, dental, vision and life insurance.
Gap Inc. is an equal-opportunity employer
and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range:
$164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location.#J-18808-Ljbffr
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.
We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.
About The Role
In this role, you will build and develop innovative internal and external content strategies to support the company’s long-range plan across apparel and home. You will collaborate with internal and external partners to plan, develop, implement, and evaluate strategic communications, employee engagements, thought leadership opportunities and create strategies that support retail and experiential activations on behalf of Banana Republic and Gap Inc. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company’s priorities, values, and market position. You should have outstanding leadership, organizational and project management skills with superior written and verbal communication.
What You'll Do
Partner with the business to build a narrative that communicates Banana Republic’s business objectives, culture, and values to our employees, prospective employees, shareholders, business/trade media and customers.Design, edit, and produce the distribution of internal and external communication materials, including program communications, presentations/strategies, FAQs, fact sheets, press materials, speeches, brand messages, talking points, articles, and social content.Manage, plan and execute company Town Halls, leadership summits, internal and global summits.Support Gap Inc. Internal Communications partners with overall collaboration as it relates to brand updates, seasonal product news, Town Halls, earnings, reporting and cross-sharing of information.Provide guidance and support to executive management for internal and external meetings, presentations, panels and events.Manage internal and external communications editorial calendars to ensure consistency and amplification of key messages and products annually and seasonally.Evaluate fit with target audience to ensure comprehension.Evaluate complex situations using multiple sources of information.Provide counsel on vetting opportunities and support brand and Gap Inc on crisis communications efforts.Implement metrics to evaluate effectiveness of communication plan delivery.Develop standards, guidelines and procedures for brand playbooks across style, content, events and more.Collaborate and lead others in key initiatives and their implementation.Responsible for planning, budget, and end results; set policies and strategic direction for area/team.Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work.Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action.Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners.Develop and support PR outreach, media and customer events as it relates to apparel and home products, and brand sponsorships/partnerships/collaborations.Support opportunities to grow brand awareness and build/strengthen credibility for earned media coverage.Drive local press stories and product focused local editorial, exploring Influencer integrations where possible.Work cross-functionally with merchandising and channel leads to develop seasonal and annual communication frameworks aligned to regional brand and commercial objectives.Establish strong relationships and collaboration with relevant stakeholders throughout the organization.Play a strong, senior strategic role in working cross-functionally and with senior leaders.Function as a thought leader that generates strategic ideas for amplification and activations.Oversee Retail Field Communications Manager role with brand store and operation teams.
Who You Are
Collaborative mindset, with desire to foster partnership and conceptual integration with key teams.High attention to detail with demonstrated ability to care for multiple, competing priorities simultaneously.Concrete experience managing complex projects and programs requiring thorough leadership.Outstanding organizational skills, communication, writing and presentation skills.Have industry knowledge, personality and composure to work with senior executives, major media outlets, talent/influencers and brand partners.Ability to determine solutions independently and think creatively.This role will be culturally plugged-in, a strategic thinker and an experienced leader.Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans.Leader of teams, collaborative, nimble and agile; Flexibility to manage competing priorities.Deep team-orientation and desire for team building.
Benefits at Banana Republic
Merchandise discount for our brands: 50% off regular-priced merchandise.One of the most competitive Paid Time Off plans in the industry.Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.Extensive 401(k) plan with company matching for contributions.Employee stock purchase plan.Medical, dental, vision and life insurance.
Gap Inc. is an equal-opportunity employer
and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range:
$164,200 - $217,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location.#J-18808-Ljbffr