thredUP
Head of Brand & Creative
thredUP, Oakland, California, United States, 94601
ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes, and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium, and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems, and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.How You Will Make An ImpactAs the Head of Brand Marketing and Creative, you will be the steward of ThredUp’s brand, leading a team that shapes how our brand comes to life across all consumer touchpoints. This role is pivotal in driving our brand strategy, growing the top of the funnel through integrated marketing campaigns, and managing the creative team to ensure consistency and innovation in our creative efforts. You will be a strategic advisor to the executive team, guiding the evolution and growth of our brand, category positioning, and market awareness.In This Role You'll Get To:Brand Strategy & Management:
Develop and execute a comprehensive brand strategy that aligns with ThredUp’s mission and business objectives. Oversee brand building efforts and campaigns to maintain and enhance brand equity and perception in the market.Creative Leadership:
Lead and inspire a team of designers, writers, and creatives to deliver innovative and impactful creative work that resonates with our target audience. Ensure that our brand’s visual and verbal identity is consistent across all channels and touchpoints.Full-Funnel Marketing Campaigns:
Design and oversee the execution of integrated marketing campaigns that drive brand awareness, consideration, and conversion. Work closely with the performance marketing team to ensure alignment between brand-building efforts and lower-funnel activities.Consumer Touchpoints:
Ensure that our brand comes to life in a cohesive and compelling way across all consumer touchpoints, including digital, social, in-app, email, PR, and offline experiences. Focus on creating a seamless and engaging customer journey.Market Positioning & Branding:
Act as a strategic adviser to the executive team on market and branding positioning. Provide insights and recommendations on how to elevate ThredUp’s market awareness and consideration.Cross-Functional Collaboration:
Work closely with product, marketing, merchandising, and operations teams to ensure brand consistency and alignment with business goals. Partner with performance marketing to ensure that creative assets drive performance and conversion.Leadership & Team Development:
Build, mentor, and lead a high-performing team of brand marketers and creatives. Foster a collaborative and innovative team culture.Data-Driven Insights:
Utilize consumer insights, market research, and data analytics to inform brand strategy and creative direction. Monitor brand performance metrics and make adjustments to optimize effectiveness.What We're Looking For:10+ years of experience in brand marketing and creative leadership roles, preferably within top B2C retail or e-commerce brands.Proven track record of building and scaling brands, leading full-funnel marketing campaigns, and delivering high-impact creative work.Experience advising C-suite executives on brand strategy, market positioning, and rebranding efforts.Strong leadership skills with experience in building and managing cross-functional teams.Deep understanding of consumer behavior, market trends, and the competitive landscape.Exceptional communication and presentation skills.Ability to think strategically while being hands-on with creative and brand execution.Passion for sustainability, circular fashion, and ThredUp’s mission.What We Offer:4-day work week, with Fridays off.Hybrid work environment: 3 days in the office and 1 day remote each week.Competitive salary (we leverage market data).Employee stock purchase plan.Flexible PTO (take the time you need) + 13 company holidays.Paid Sabbatical after 3 years of full-time employment.Generous paid parental leave for new mothers and fathers.Medical, dental, vision, 401k, life, and disability insurance offered.We believe diversity, inclusion, and belonging is key for our teamAt ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion, and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email
disabilitysupport@ThredUp.com
the specific details of your disability-related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.How You Will Make An ImpactAs the Head of Brand Marketing and Creative, you will be the steward of ThredUp’s brand, leading a team that shapes how our brand comes to life across all consumer touchpoints. This role is pivotal in driving our brand strategy, growing the top of the funnel through integrated marketing campaigns, and managing the creative team to ensure consistency and innovation in our creative efforts. You will be a strategic advisor to the executive team, guiding the evolution and growth of our brand, category positioning, and market awareness.In This Role You'll Get To:Brand Strategy & Management:
Develop and execute a comprehensive brand strategy that aligns with ThredUp’s mission and business objectives. Oversee brand building efforts and campaigns to maintain and enhance brand equity and perception in the market.Creative Leadership:
Lead and inspire a team of designers, writers, and creatives to deliver innovative and impactful creative work that resonates with our target audience. Ensure that our brand’s visual and verbal identity is consistent across all channels and touchpoints.Full-Funnel Marketing Campaigns:
Design and oversee the execution of integrated marketing campaigns that drive brand awareness, consideration, and conversion. Work closely with the performance marketing team to ensure alignment between brand-building efforts and lower-funnel activities.Consumer Touchpoints:
Ensure that our brand comes to life in a cohesive and compelling way across all consumer touchpoints, including digital, social, in-app, email, PR, and offline experiences. Focus on creating a seamless and engaging customer journey.Market Positioning & Branding:
Act as a strategic adviser to the executive team on market and branding positioning. Provide insights and recommendations on how to elevate ThredUp’s market awareness and consideration.Cross-Functional Collaboration:
Work closely with product, marketing, merchandising, and operations teams to ensure brand consistency and alignment with business goals. Partner with performance marketing to ensure that creative assets drive performance and conversion.Leadership & Team Development:
Build, mentor, and lead a high-performing team of brand marketers and creatives. Foster a collaborative and innovative team culture.Data-Driven Insights:
Utilize consumer insights, market research, and data analytics to inform brand strategy and creative direction. Monitor brand performance metrics and make adjustments to optimize effectiveness.What We're Looking For:10+ years of experience in brand marketing and creative leadership roles, preferably within top B2C retail or e-commerce brands.Proven track record of building and scaling brands, leading full-funnel marketing campaigns, and delivering high-impact creative work.Experience advising C-suite executives on brand strategy, market positioning, and rebranding efforts.Strong leadership skills with experience in building and managing cross-functional teams.Deep understanding of consumer behavior, market trends, and the competitive landscape.Exceptional communication and presentation skills.Ability to think strategically while being hands-on with creative and brand execution.Passion for sustainability, circular fashion, and ThredUp’s mission.What We Offer:4-day work week, with Fridays off.Hybrid work environment: 3 days in the office and 1 day remote each week.Competitive salary (we leverage market data).Employee stock purchase plan.Flexible PTO (take the time you need) + 13 company holidays.Paid Sabbatical after 3 years of full-time employment.Generous paid parental leave for new mothers and fathers.Medical, dental, vision, 401k, life, and disability insurance offered.We believe diversity, inclusion, and belonging is key for our teamAt ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion, and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email
disabilitysupport@ThredUp.com
the specific details of your disability-related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.
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