Salesforce, Inc.
Customer Marketing Discovery Sr. Analyst
Salesforce, Inc., San Francisco, California, United States, 94199
Are you an all-star team member who prefers working (and playing) in a hyper-collaborative environment? At Salesforce, we put customers first, and we want to shine a spotlight on their success. We're looking for an individual who's passionate about showcasing inspiring and educational customer success stories that highlight our customer's use of Salesforce technology.
If you think you are the right match for the following opportunity, apply after reading the complete description.
The Customer Marketing Discovery Lead will primarily be responsible for identifying and capturing great customer stories to help our marketing team shine a light on customer success via Speaking Opportunities, Digital Marketing opportunities, 1:1 Sales References, Sales Reference Round Tables, Analyst, Media Engagements, and Customer Videos. The individual in this position will have a keen understanding of the Salesforce technology stack—and how our customers use this technology to achieve impactful business results, across all industries and company sizes.This is a hybrid role, working in office three days a week in either San Francisco, Chicago or New York towers.
As a Customer Marketing Discovery Lead, you will be responsible for the below:Identify and qualify strategic customer success stories by interviewing sales, customer success and product teams to build a pipeline of customer stories across key products, industries, and regionsIdentify compelling customer success story lead sources and serve as team lead across key projects such as the company's quarterly earnings call, key events and marquee customersBuild and maintain relationships with internal partners, so they have the success stories they need to increase cross-sell and up-sell opportunitiesWrite compelling product-first customer story overviews to promote a customer’s stories internally across marketing teams such as product marketing, customer references, analyst, and media teamsCollaborate across sales and marketing teams to consider potential areas to feature customer stories to help provide the best experience for customer marketing targetsRespond promptly to internal requests for customer stories, ensuring timely support and engagement.Monitor, capture, and analyze relevant data via Salesforce reports and dashboards and provide analysis to be used in marketing, sales, and content development
Required Skills:4-6 years of experience in customer marketing experience with Salesforce TechnologyStrong skills in communication, writing, and ability to work well cross-functionally. Communicating effectively to both internal and customer executives is essential for success in this role.A growth mindset, seeing opportunities and solutions when presented with challenges, and an always-evolving environmentDynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goalsExperience working with distribution (sales) teams, customers, product, channel & marketing partnersAbility to perform well in a fast-paced environment and manage multiple projects effectivelyUtmost attention to detailPreferred Skills:Experience with the Salesforce products and/or other SaaS and B2B technology platformsExperience being an end-user of Salesforce technology such as Sales Cloud, Slack, Tableau etc.Experience using GenAI tools such as ChatGPT or WriterAIJournalism or Communications backgroundExperience working directly with Customer Marketing, Customer Reference Programs, Product Marketing and or Analyst Relations#LI-Hybrid
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If you think you are the right match for the following opportunity, apply after reading the complete description.
The Customer Marketing Discovery Lead will primarily be responsible for identifying and capturing great customer stories to help our marketing team shine a light on customer success via Speaking Opportunities, Digital Marketing opportunities, 1:1 Sales References, Sales Reference Round Tables, Analyst, Media Engagements, and Customer Videos. The individual in this position will have a keen understanding of the Salesforce technology stack—and how our customers use this technology to achieve impactful business results, across all industries and company sizes.This is a hybrid role, working in office three days a week in either San Francisco, Chicago or New York towers.
As a Customer Marketing Discovery Lead, you will be responsible for the below:Identify and qualify strategic customer success stories by interviewing sales, customer success and product teams to build a pipeline of customer stories across key products, industries, and regionsIdentify compelling customer success story lead sources and serve as team lead across key projects such as the company's quarterly earnings call, key events and marquee customersBuild and maintain relationships with internal partners, so they have the success stories they need to increase cross-sell and up-sell opportunitiesWrite compelling product-first customer story overviews to promote a customer’s stories internally across marketing teams such as product marketing, customer references, analyst, and media teamsCollaborate across sales and marketing teams to consider potential areas to feature customer stories to help provide the best experience for customer marketing targetsRespond promptly to internal requests for customer stories, ensuring timely support and engagement.Monitor, capture, and analyze relevant data via Salesforce reports and dashboards and provide analysis to be used in marketing, sales, and content development
Required Skills:4-6 years of experience in customer marketing experience with Salesforce TechnologyStrong skills in communication, writing, and ability to work well cross-functionally. Communicating effectively to both internal and customer executives is essential for success in this role.A growth mindset, seeing opportunities and solutions when presented with challenges, and an always-evolving environmentDynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goalsExperience working with distribution (sales) teams, customers, product, channel & marketing partnersAbility to perform well in a fast-paced environment and manage multiple projects effectivelyUtmost attention to detailPreferred Skills:Experience with the Salesforce products and/or other SaaS and B2B technology platformsExperience being an end-user of Salesforce technology such as Sales Cloud, Slack, Tableau etc.Experience using GenAI tools such as ChatGPT or WriterAIJournalism or Communications backgroundExperience working directly with Customer Marketing, Customer Reference Programs, Product Marketing and or Analyst Relations#LI-Hybrid
#J-18808-Ljbffr