Macy's
Director, Calendar & Promotional Strategy
Macy's, Long Island City, New York, United States, 11101
Director, Calendar & Promotional Strategy
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.New York, NY, United StatesFull time Schedule$149,280-$249,000 Annually** based on job, location, and scheduleBring Your Amazing Self to WorkAt Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.Job OverviewThe Director, Calendar & Promotional Strategy designs the strategic framework for all seasonal events, crafting clear messaging for each event and defining the unique value proposition for customers. This role revamps existing events, imagines new ones, and collaborates with various teams to align daily sales plans and forecasts. A keen understanding of consumer behavior is crucial in shaping events that resonate with customer needs and build meaningful connections.What You Will DoDevelop a robust sales event architecture framework and calendar in collaboration with pricing and merchant teams to ensure seamless integration and alignment with overall marketing and business objectives.Create innovative concepts for seasonal, holiday, and special promotional events.Oversee detailed sales event plans, including themes, layouts, and customer journey design.Coordinate sales messaging with in-store and digital teams to ensure a seamless omnichannel experience.Develop pricing and promotional strategies for each event.Create compelling offers that drive sales while maintaining profitability.Collaborate to prioritize company-wide strategies and determine the optimal timing for events, including messaging and placement within ongoing campaigns.Partner with Financial Planning, Pricing, and Analytics teams to craft daily sales plans and norms that align with the event calendar and media support.Establish KPIs for each event and use data insights and performance metrics to analyze the success of past events, identifying areas for improvement and optimization.Collaborate with the Digital & Customer team to develop a comprehensive enterprise personalization strategy tailored to distinct customer segments.Lead the evolution of content and messaging strategies to effectively target specific customer segments based on their needs and buying journey.Clearly and concisely brief the creative team on the strategy and priorities for each promotional event, ensuring alignment with surrounding campaign integrations.Skills You Will NeedCustomer Champion:
Deep understanding of consumer behavior, preferences, and trends to build meaningful connections with customers.Strategic and Creative Thinker:
Ability to think creatively and strategically while applying structure and analytical rigor to complex problems, drawing actionable insights, and translating them into a vision, strategy, and action plan.Leadership:
Proven experience in leading, developing, and coaching a team at various levels. Strong collaboration skills with the ability to lead cross-functionally through influence and build relationships across functions and hierarchy levels.Influential Communicator:
Skilled in open and continuous communication, effectively presenting information in a clear and concise manner, and keeping others informed.Project Management:
Expertise in managing multiple projects simultaneously, including developing timelines, coordinating resources, and ensuring timely execution of promotional events.Analytical Skills:
Proficiency in analyzing sales data, performance metrics, and consumer insights to evaluate event effectiveness and inform future strategies.Innovation and Creativity:
Ability to develop innovative concepts for events and promotions, creating compelling offers that captivate and engage customers.Collaboration:
Strong ability to work collaboratively with various teams, including pricing, merchants, financial planning, and digital teams, to align strategies and achieve business objectives.Problem-Solving:
Aptitude for identifying and addressing issues or challenges that arise during the planning and execution of events, ensuring smooth operations and successful outcomes.Detail-Oriented:
Attention to detail in overseeing event plans, from themes and layouts to messaging and customer journey design, ensuring consistency and quality.Adaptability:
Ability to adjust strategies and plans in response to changing market conditions, consumer behavior, and business needs.Stakeholder Management:
Skill in building and maintaining strong relationships with key stakeholders, including internal teams and external partners, to support event success.Budget Management:
Experience in developing and managing budgets for promotional events, ensuring cost-effectiveness while achieving desired outcomes.Who You AreDedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 10+ years of relevant marketing and sales forecasting experience, including experience analyzing customer behavior and data.Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.Able to work a flexible schedule based on department and company needs.What We Can Offer YouAn inclusive, challenging, and refreshingly fun work environmentCompetitive pay and benefits rooted in principles of equityPerformance incentives and annual merit reviewMerchandise discountsHealth and Wellness Benefits across medical, dental, vision, and additional insuranceRetirement Savings Plan with 401k match opportunityEmployee Assistance Program (mental health counseling and legal/financial advice)Resources for continuous learning, career growth, and leadership development8 paid holidaysPaid Time Off (first year prorated depending on start date)Tuition reimbursement programGuild education benefit funds 100% of tuition, books, and fees in designated programsColleague Resource Groups (CRGs) and give-back/volunteer opportunitiesEmpowerment and autonomy to perform impactful work with tangible resultsAbout Macy’sNow is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.Bring your creativity, energy, and ideas to the Macy's team – Apply Today!This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.New York, NY, United StatesFull time Schedule$149,280-$249,000 Annually** based on job, location, and scheduleBring Your Amazing Self to WorkAt Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.Job OverviewThe Director, Calendar & Promotional Strategy designs the strategic framework for all seasonal events, crafting clear messaging for each event and defining the unique value proposition for customers. This role revamps existing events, imagines new ones, and collaborates with various teams to align daily sales plans and forecasts. A keen understanding of consumer behavior is crucial in shaping events that resonate with customer needs and build meaningful connections.What You Will DoDevelop a robust sales event architecture framework and calendar in collaboration with pricing and merchant teams to ensure seamless integration and alignment with overall marketing and business objectives.Create innovative concepts for seasonal, holiday, and special promotional events.Oversee detailed sales event plans, including themes, layouts, and customer journey design.Coordinate sales messaging with in-store and digital teams to ensure a seamless omnichannel experience.Develop pricing and promotional strategies for each event.Create compelling offers that drive sales while maintaining profitability.Collaborate to prioritize company-wide strategies and determine the optimal timing for events, including messaging and placement within ongoing campaigns.Partner with Financial Planning, Pricing, and Analytics teams to craft daily sales plans and norms that align with the event calendar and media support.Establish KPIs for each event and use data insights and performance metrics to analyze the success of past events, identifying areas for improvement and optimization.Collaborate with the Digital & Customer team to develop a comprehensive enterprise personalization strategy tailored to distinct customer segments.Lead the evolution of content and messaging strategies to effectively target specific customer segments based on their needs and buying journey.Clearly and concisely brief the creative team on the strategy and priorities for each promotional event, ensuring alignment with surrounding campaign integrations.Skills You Will NeedCustomer Champion:
Deep understanding of consumer behavior, preferences, and trends to build meaningful connections with customers.Strategic and Creative Thinker:
Ability to think creatively and strategically while applying structure and analytical rigor to complex problems, drawing actionable insights, and translating them into a vision, strategy, and action plan.Leadership:
Proven experience in leading, developing, and coaching a team at various levels. Strong collaboration skills with the ability to lead cross-functionally through influence and build relationships across functions and hierarchy levels.Influential Communicator:
Skilled in open and continuous communication, effectively presenting information in a clear and concise manner, and keeping others informed.Project Management:
Expertise in managing multiple projects simultaneously, including developing timelines, coordinating resources, and ensuring timely execution of promotional events.Analytical Skills:
Proficiency in analyzing sales data, performance metrics, and consumer insights to evaluate event effectiveness and inform future strategies.Innovation and Creativity:
Ability to develop innovative concepts for events and promotions, creating compelling offers that captivate and engage customers.Collaboration:
Strong ability to work collaboratively with various teams, including pricing, merchants, financial planning, and digital teams, to align strategies and achieve business objectives.Problem-Solving:
Aptitude for identifying and addressing issues or challenges that arise during the planning and execution of events, ensuring smooth operations and successful outcomes.Detail-Oriented:
Attention to detail in overseeing event plans, from themes and layouts to messaging and customer journey design, ensuring consistency and quality.Adaptability:
Ability to adjust strategies and plans in response to changing market conditions, consumer behavior, and business needs.Stakeholder Management:
Skill in building and maintaining strong relationships with key stakeholders, including internal teams and external partners, to support event success.Budget Management:
Experience in developing and managing budgets for promotional events, ensuring cost-effectiveness while achieving desired outcomes.Who You AreDedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 10+ years of relevant marketing and sales forecasting experience, including experience analyzing customer behavior and data.Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.Able to work a flexible schedule based on department and company needs.What We Can Offer YouAn inclusive, challenging, and refreshingly fun work environmentCompetitive pay and benefits rooted in principles of equityPerformance incentives and annual merit reviewMerchandise discountsHealth and Wellness Benefits across medical, dental, vision, and additional insuranceRetirement Savings Plan with 401k match opportunityEmployee Assistance Program (mental health counseling and legal/financial advice)Resources for continuous learning, career growth, and leadership development8 paid holidaysPaid Time Off (first year prorated depending on start date)Tuition reimbursement programGuild education benefit funds 100% of tuition, books, and fees in designated programsColleague Resource Groups (CRGs) and give-back/volunteer opportunitiesEmpowerment and autonomy to perform impactful work with tangible resultsAbout Macy’sNow is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.Bring your creativity, energy, and ideas to the Macy's team – Apply Today!This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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