Head of Marketing

Senior Marketing Manager, Communications ZAG Zyklotron AG, Tampa, FL

Interested in this role You can find all the relevant information in the description below.Job Description:Are you a seasoned marketing leader passionate about driving growth and innovation in the tech services industry? If so, we have an exciting opportunity for you! We are a rapidly expanding, private equity-backed IT Services Company seeking an ambitious Marketing Leader ready to make their mark. In this key position reporting to the Chief Revenue Officer, you will steer strategic, financial, and operational marketing initiatives, driving our brands forward across diverse geographies (GEO). You will thrive on innovation, leading passionate teams, and generating strategies that meet and anticipate market needs. This is your launch pad if you are hungry for a role where your vision can ignite national-scale achievements.Position Overview:Build the strategic marketing plan and budgets in line with company objectives to maximize the impact and cost-effectiveness (ROMI).Develop and oversee the integrated marketing campaign calendar across our local geographies using relevant KPIs and metrics to measure and report on the results and optimize our marketing efforts.Manage the regional field marketing teams that oversee localizing and executing the marketing initiatives in their respective markets.Build and oversee a high-performing team of fractional outsourced resources to supplement our internal team.Create and deliver sales enablement programs that equip our sales team with the knowledge, skills, tools, and resources they need to sell our services effectively.Oversee the standardization and integration of the marketing technology stack and work to ensure the efficiency and full utilization of all marketing technologies.Utilize KPIs to evaluate the effectiveness and ROI of marketing initiatives, informing future strategies by interpreting trends, demands, and competitive forces and applying insights to strategic decisions.Integrate acquisitions into our marketing portfolio and ensure a smooth transition and synergy.To be successful in this role, you should have a proven track record of leading successful marketing initiatives in the managed service provider industry or a related field. You should also have excellent communication, leadership, analytical skills, and a creative and innovative mindset.Requirements:Bachelor's degree in marketing, business administration, or a related field; master's degree preferred.Minimum of 10 years of experience in a revenue-related marketing or sales role, preferably in the managed service provider industry or a related technology services field.Minimum of 5 years of experience in a marketing leadership role or a similar position.Demonstrated experience in creating and executing successful marketing strategies and campaigns across multiple channels and platforms.Solid knowledge of marketing principles, practices, tools, and techniques.Proficient in using various marketing software and applications, such as CRM, CMS, SEO/SEM, analytics, email marketing, social media management, etc.Excellent communication, presentation, and interpersonal skills.Strong leadership, management, and organizational skills.Ability to think strategically, creatively, and analytically.Ability to work under pressure, multitask, prioritize, and meet deadlines.Ability to work independently as well as collaboratively in a team environment.

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