Vanguard
Product Marketing Manager - Savings
Vanguard, Malvern, Pennsylvania, United States, 19355
Be part of an exciting growth marketing team, helping to lead the marketing strategy for Vanguard's Savings offer, featuring the Cash Plus account. As a Product Marketing Manager, you will be responsible for leading the development and implementation of a marketing plan that drives results. This includes helping to shape the messaging for Vanguard products, orchestrating paid and owned channel tactics, and working closely with client experience teams to enhance the offer.
Responsibilities:
Leads the product marketing strategy for the respective area of the business, focusing on target audience identification, product value proposition, and client needs analysis. Partner with various stakeholders including senior leadership to align marketing team's objectives to cross-functional priorities. Informs marketing budgets.
Mentors and coaches colleagues to ensure they develop and maintain a broad knowledge and awareness of the product marketing industry forces, competition, and trends to act as a trusted advisor in developing marketing strategies.
Helps establish the vision for competitive product marketing strategy, planning, measurement, and relationship management for a product/initiative or set of products/initiatives. Ensures the plan meets tactical and strategic objectives and overall business strategy.
Communicates with stakeholders, leaders, team members, management, and department partners to ensure that requirements and priorities are understood. Monitors product marketing activity, progress, and results and submits regular status reports to management and internal and external stakeholders. Identify necessary actions to re-align to strategic outcomes as needed.
Drives the development of a continuous feedback loop to gather input from clients and key stakeholders. Proactively see opportunities to improve positioning of topics critical to the business area.
Leads the development of marketing tracking methodology to set parameters of success based on relevant data, analytics, and desired results that are measurable. Leverages these measures to regularly share updates on the status of product marketing strategy efforts.
Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans. Maintains an appropriate level of technical marketing and business knowledge to support program implementation.
Qualifications:
Minimum eight years related work experience, three years of marketing experience.
Broad knowledge of Vanguard's investment product line-up and an understanding of the overall investment markets.
Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
We are Vanguard. Together, we’re changing the way the world invests.
For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let’s make it count.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Responsibilities:
Leads the product marketing strategy for the respective area of the business, focusing on target audience identification, product value proposition, and client needs analysis. Partner with various stakeholders including senior leadership to align marketing team's objectives to cross-functional priorities. Informs marketing budgets.
Mentors and coaches colleagues to ensure they develop and maintain a broad knowledge and awareness of the product marketing industry forces, competition, and trends to act as a trusted advisor in developing marketing strategies.
Helps establish the vision for competitive product marketing strategy, planning, measurement, and relationship management for a product/initiative or set of products/initiatives. Ensures the plan meets tactical and strategic objectives and overall business strategy.
Communicates with stakeholders, leaders, team members, management, and department partners to ensure that requirements and priorities are understood. Monitors product marketing activity, progress, and results and submits regular status reports to management and internal and external stakeholders. Identify necessary actions to re-align to strategic outcomes as needed.
Drives the development of a continuous feedback loop to gather input from clients and key stakeholders. Proactively see opportunities to improve positioning of topics critical to the business area.
Leads the development of marketing tracking methodology to set parameters of success based on relevant data, analytics, and desired results that are measurable. Leverages these measures to regularly share updates on the status of product marketing strategy efforts.
Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans. Maintains an appropriate level of technical marketing and business knowledge to support program implementation.
Qualifications:
Minimum eight years related work experience, three years of marketing experience.
Broad knowledge of Vanguard's investment product line-up and an understanding of the overall investment markets.
Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
We are Vanguard. Together, we’re changing the way the world invests.
For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
We want to make success accessible to everyone. This is our opportunity. Let’s make it count.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.