McKinsey & Company
Director, Brand Marketing Content
McKinsey & Company, Atlanta, Georgia, United States, 30349
CommunicationsDirector, Brand Marketing Content Job ID: 90890
To be considered for an interview, please make sure your application is full in line with the job specs as found below.You will lead McKinsey's global content and storytelling strategy, planning, and operations, ensuring we share the best stories of our people in action, our client impact and capabilities, and our firm's positive societal impact.Who You'll Work With This is an exceptional opportunity to leave your mark at McKinsey & Company, a global leader committed to driving sustainable and inclusive growth. As the Director of Brand Marketing Content, you will play a crucial role in helping to shape our reputation and strengthen client development. This position leads a global team of creative professionals, with responsibility for multiple programs: McKinsey's brand content strategy and operations, brand news and copy production, organic social media, and client impact storytelling. This role is pivotal in elevating our brand presence and reputation globally, by creating and sharing compelling content about our people, our innovation, and how we deliver on our mission to create positive, enduring change.What You'll Do In this role, you will lead McKinsey's global content and storytelling strategy, ensuring we share the best stories of our people in action, our client impact and capabilities, and our firm's positive societal impact. You'll take a data-driven approach to consider needs of our audience, drive innovation across our content mix, formats, channels, and tone. You'll set the agenda for our broader marketing content approach and partner on our flagship global campaigns, enhancing market presence, shaping familiarity and consideration of McKinsey, and driving growth.You'll also lead the brand news and copy program, which acts as the editorial engine for the New at McKinsey blog, marketing pages across McKinsey.com, campaign content, social media posts, and client reference stories. In addition, you'll ensure that all content reflects McKinsey's commitment to sustainable inclusive growth and resonates with target audiences. You'll be tasked with adapting and innovating content formats and lengths based on audience insights and our content agenda.You'll direct McKinsey's organic social media program, including colleague social media activation, leading on the strategy across social media platforms, focusing on the content agenda, and driving innovation efforts in our organic social program. You will also lead our social measurement strategy, ensuring we are increasing engagement with our audience and amplifying content expressing key messages.You'll be responsible for directing client impact storytelling, partnering with firm leaders to ensure we are telling our best stories of client impact and crafting narratives that highlight our client successes and the transformative impact of our work. You'll drive continued innovation around how and where these stories are told, taking a data-driven approach to improve the pipeline and performance.Furthermore, you'll lead efforts to engage colleagues around our firm in our brand content agenda, building deep and collaborative relationships with McKinsey partners, as well as our broader Reach and Engage (marketing and communications) function, across practice areas and regions.Key functions of the role include crafting and executing global brand marketing strategies to elevate McKinsey's reputation and visibility; ensuring consistent brand messaging across platforms through effective collaboration with cross-functional teams; managing the production of diverse marketing content; analyzing market trends to identify brand growth opportunities; monitoring marketing campaign effectiveness, making strategic adjustments to achieve objectives.Qualifications
Minimum of ten years in content development, strategic and creative communications, social media, and brand leadership on a global scaleDemonstrated expertise in external corporate communications, including social media, media relations, events coverage, and agency managementProven leadership of a diverse and inclusive team of communications professionalsStrong collaboration skills, with a history of working effectively with executives and clients to develop impactful contentExceptional writing, editing, and storytelling abilities, across print, digital, and video formatsExperience leading internal cultural change initiativesExpertise in launching communications strategies that boost visibility and credibilityExcellent project management skills, capable of managing multiple projects simultaneouslyA passion for storytelling and a commitment to making a positive global impactAnalytical acumen, with a knack for using data to optimize content effectivenessApplication Process Apply Now | Apply LaterEqual Opportunity Statement FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.Certain US jurisdictions require McKinsey & Company to include a reasonable estimate of the salary or hourly range for this role. For new joiners for this role in the United States, a reasonable estimated range is $196,000 - $262,000. This reflects our best estimate of the lowest to highest salary for this role at the time of this posting.Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families.FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer.
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To be considered for an interview, please make sure your application is full in line with the job specs as found below.You will lead McKinsey's global content and storytelling strategy, planning, and operations, ensuring we share the best stories of our people in action, our client impact and capabilities, and our firm's positive societal impact.Who You'll Work With This is an exceptional opportunity to leave your mark at McKinsey & Company, a global leader committed to driving sustainable and inclusive growth. As the Director of Brand Marketing Content, you will play a crucial role in helping to shape our reputation and strengthen client development. This position leads a global team of creative professionals, with responsibility for multiple programs: McKinsey's brand content strategy and operations, brand news and copy production, organic social media, and client impact storytelling. This role is pivotal in elevating our brand presence and reputation globally, by creating and sharing compelling content about our people, our innovation, and how we deliver on our mission to create positive, enduring change.What You'll Do In this role, you will lead McKinsey's global content and storytelling strategy, ensuring we share the best stories of our people in action, our client impact and capabilities, and our firm's positive societal impact. You'll take a data-driven approach to consider needs of our audience, drive innovation across our content mix, formats, channels, and tone. You'll set the agenda for our broader marketing content approach and partner on our flagship global campaigns, enhancing market presence, shaping familiarity and consideration of McKinsey, and driving growth.You'll also lead the brand news and copy program, which acts as the editorial engine for the New at McKinsey blog, marketing pages across McKinsey.com, campaign content, social media posts, and client reference stories. In addition, you'll ensure that all content reflects McKinsey's commitment to sustainable inclusive growth and resonates with target audiences. You'll be tasked with adapting and innovating content formats and lengths based on audience insights and our content agenda.You'll direct McKinsey's organic social media program, including colleague social media activation, leading on the strategy across social media platforms, focusing on the content agenda, and driving innovation efforts in our organic social program. You will also lead our social measurement strategy, ensuring we are increasing engagement with our audience and amplifying content expressing key messages.You'll be responsible for directing client impact storytelling, partnering with firm leaders to ensure we are telling our best stories of client impact and crafting narratives that highlight our client successes and the transformative impact of our work. You'll drive continued innovation around how and where these stories are told, taking a data-driven approach to improve the pipeline and performance.Furthermore, you'll lead efforts to engage colleagues around our firm in our brand content agenda, building deep and collaborative relationships with McKinsey partners, as well as our broader Reach and Engage (marketing and communications) function, across practice areas and regions.Key functions of the role include crafting and executing global brand marketing strategies to elevate McKinsey's reputation and visibility; ensuring consistent brand messaging across platforms through effective collaboration with cross-functional teams; managing the production of diverse marketing content; analyzing market trends to identify brand growth opportunities; monitoring marketing campaign effectiveness, making strategic adjustments to achieve objectives.Qualifications
Minimum of ten years in content development, strategic and creative communications, social media, and brand leadership on a global scaleDemonstrated expertise in external corporate communications, including social media, media relations, events coverage, and agency managementProven leadership of a diverse and inclusive team of communications professionalsStrong collaboration skills, with a history of working effectively with executives and clients to develop impactful contentExceptional writing, editing, and storytelling abilities, across print, digital, and video formatsExperience leading internal cultural change initiativesExpertise in launching communications strategies that boost visibility and credibilityExcellent project management skills, capable of managing multiple projects simultaneouslyA passion for storytelling and a commitment to making a positive global impactAnalytical acumen, with a knack for using data to optimize content effectivenessApplication Process Apply Now | Apply LaterEqual Opportunity Statement FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.Certain US jurisdictions require McKinsey & Company to include a reasonable estimate of the salary or hourly range for this role. For new joiners for this role in the United States, a reasonable estimated range is $196,000 - $262,000. This reflects our best estimate of the lowest to highest salary for this role at the time of this posting.Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families.FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer.
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