Publicis Groupe
Supervisor, Audience Strategy
Publicis Groupe, Chicago, Illinois, United States, 60290
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Job Description We are looking for an experienced Audience & Data Strategy Supervisor to help manage our audience-based processes and projects. Given the uniqueness of this role and the cross-practice dependency on audience execution, you will work independently and collaboratively. We are looking for someone who across marketing teams and has varying levels of experience with segmentation, creating connections between media & data, and multiple client needs.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Your Impact:You will be strategic in scope and require the ability to apply detailed audience knowledge to applicable insights. You will assist the Director in driving strategic Audience expertise within the team and developing strategies to exceed client goals.ResponsibilitiesManage the full audience creation, tech flow, and measurement from start to finishTranslate client audience requests to audience segmentation recommendationsCreate audience segments using a collection of 1st, 2nd, and 3rd party data within relevant tech platformsCollaboration with internal and external parties to ensure the audience flow is completedAssistance in multiple parts of the data QA processPost-campaign consultation, creating audience insights and making recommendations for audience-based optimizationsBe a subject matter expert on audience data and marketplace capabilitiesTrack and enforce audience activation flows by ensuring all parties are providing required deliverables, leading status calls and summary emails, and moreManage relationships with external industry data partnersQualifications
5-7+ years of experience in media planning/buying within an agency or media company, or execution of audience segmentation workExperience working with 1st, 2nd, and 3rd party data in multiple applicationsExperience with process building/workflow documentationUnderstanding of how audiences are developed, what they involve, and how they are implementedAnother preferred trait includes a hand-raising attitude
#J-18808-Ljbffr
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Job Description We are looking for an experienced Audience & Data Strategy Supervisor to help manage our audience-based processes and projects. Given the uniqueness of this role and the cross-practice dependency on audience execution, you will work independently and collaboratively. We are looking for someone who across marketing teams and has varying levels of experience with segmentation, creating connections between media & data, and multiple client needs.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Your Impact:You will be strategic in scope and require the ability to apply detailed audience knowledge to applicable insights. You will assist the Director in driving strategic Audience expertise within the team and developing strategies to exceed client goals.ResponsibilitiesManage the full audience creation, tech flow, and measurement from start to finishTranslate client audience requests to audience segmentation recommendationsCreate audience segments using a collection of 1st, 2nd, and 3rd party data within relevant tech platformsCollaboration with internal and external parties to ensure the audience flow is completedAssistance in multiple parts of the data QA processPost-campaign consultation, creating audience insights and making recommendations for audience-based optimizationsBe a subject matter expert on audience data and marketplace capabilitiesTrack and enforce audience activation flows by ensuring all parties are providing required deliverables, leading status calls and summary emails, and moreManage relationships with external industry data partnersQualifications
5-7+ years of experience in media planning/buying within an agency or media company, or execution of audience segmentation workExperience working with 1st, 2nd, and 3rd party data in multiple applicationsExperience with process building/workflow documentationUnderstanding of how audiences are developed, what they involve, and how they are implementedAnother preferred trait includes a hand-raising attitude
#J-18808-Ljbffr