Marketing Manager

Assist in the development and execution of comprehensive digital marketing strategies. This includes managing online advertising campaigns, email marketing, and search engine optimization (SEO) efforts to increase the facility's online visibility. Collaborate with the marketing team to create engaging and informative content, such as blog posts, videos, and infographics, aimed at educating potential residents and their families about the benefits of the facility. Take the lead in managing the facility's social media accounts, including creating and scheduling posts, responding to comments, and monitoring trends to identify engagement opportunities. Collaborate with the marketing team to implement strategic initiatives and campaigns aligned with organizational goals. Ensure seamless execution of marketing plans across various channels. Streamline and improve marketing processes for maximum efficiency and effectiveness. Evaluate existing workflows, identifying bottlenecks, and implementing solutions for optimization. Monitor and analyze key performance indicators (KPIs) for marketing initiatives, preparing regular reports to assess the effectiveness of marketing campaigns and recommending adjustments for optimization. Develop and maintain relationships with local healthcare providers, community organizations, and senior-focused networks to expand the facility's network and referral sources. Work closely with the CFO and COO in developing and managing the marketing budget, tracking expenses, and optimizing spending for maximum ROI. Present monthly marketing budget to the CFO and COO. Serve as a point of contact for residents and their families, addressing inquiries and providing assistance as needed. Provide training and support to marketing team members on new processes, tools, and technologies. Stay informed about industry best practices and emerging trends in marketing operations. Develop healthy relationship with all referral sources and manage all the leads. Foster positive relationships with residents, ensuring their needs and concerns are addressed promptly. Collect feedback from residents and their families to help improve the quality of care and services. Location: 1945 Churchill Blvd., Mt. Pleasant, Michigan, 48858. Salary: $104,125 per year; Education: Masters Marketing or in a related field of study (will accept equivalent foreign degree); Training: None. Experience: None. Other Requirements: None.