Senior Director, Product Marketing

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The role We're seeking a seasoned marketer to lead the marketing function for SoFi Small Business Lending & Banking, Protect (insurance), and AtWork (Enterprise Solution). This includes owning the value proposition, go-to-market plan, acquisition and engagement strategy and leading a team of individual contributors who will deliver outcomes towards your vision. This role plays a critical function in accelerating acquisition among our target audience and exposing members to the benefits of protecting their wealth with insurance from SoFi (SoFi Protect) and expanding their financial relationship by utilizing SoFi for their small business banking & financing needs. Finally, this person will unlock new opportunities for growth through enterprise clients who are interested in leveraging SoFi for a range of financial services. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams such as finance, product, engineering, risk and the business unit. What you'll do: Act as the CMO for your products with a vision on the long-term strategy & near-term execution Create & lead marketing strategies based out of consumer & competitive insights Develop creative briefs and approve the creative that will get deployed across channels. Iterate frequently on the product positioning, value proposition and go-to-market strategy. Manage the channel allocation mix and bonus strategy to optimize acquisition Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage What you'll need: 10 years of relevant marketing experience, including consumer product marketing, with quantifiable revenue responsibility. Candidates with small business experience, either operating or marketing to one, is preferred Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channels Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights Analytics: Use data to drive strategy, execution, and optimization Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) Flexibility: Problem-solve in a fast-paced, self-driven environment Growth: Proven track record of building budgets and programs that support efficient growth Bachelor's degree required Nice to have: MBAs encouraged to apply Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. To view all of our comprehensiveand competitivebenefits, visit our Benefits at SoFi page SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodationssofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.