Associate Marketing Manager, Assessment and Personalization

Overview Impact the Moment At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life. The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. How can you make an impact? As part of the Marketing team, the Associate Marketing Manager will be responsible for the execution of high-impact marketing strategies that include market research, customer segmentation, market assessment, competitive positioning, pricing, as well as informing product development across product lines. This role will contribute to the work that represents the voice of the customer and be tasked with executing on the launch of new products and services, supporting high-visibility campaigns, developing collateral, and contributing to the expansion of our product and service offerings. This position is remote and candidates must be authorized to work in the United States. What you will be doing: Bring insightful questions that challenge the status quo as you assist the product team with the development of next generation tools and services. Collaborate within Marketing, Sales, and Product Development to bring the voice of the customer to everything you do. Manage tactics, resources, and schedules to ensure timely and flawless execution and delivery working with cross-functional areas and with external agencies. Write and edit copy, and manage creative production for content, promotional, and thought leadership assets, including print and online collateral, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials. What you'll need to be successful: Bachelor's Degree in Marketing, Business, or Communications. A minimum of 3 years of experience in Product Marketing and/or Product Management in the K-12 educational publishing industry preferred. Experience in assessment/curriculum adoptions. Understanding of the various types of assessments and the end user. A willingness to take risks. The ability to manage multiple projects simultaneously on time and on budget. Desire to learn, ask questions and challenge conventional thinking. Experience with segmentation, positioning, pricing, and new product development practices is a plus. The pay range for this position is between $55,000-$65,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings. McGraw Hill recruiters always use a "@mheducation.com" email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 47590 McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with "like skills" based on resume and job data. To request an alternative screening process, please select "Opt-Out" when asked to "Consent to use of Automated Employment Decision Tools" during the application. McGraw Hill is an equal opportunity employer. McGraw Hill is comm