Senior Lifecycle Marketing Specialist

We are looking for a skilled and dynamic Senior Lifecycle Specialist to join our Loyalty and CRM team. This role involves developing customer lifecycle strategies and journeys, collaborating with cross-functional teams, and ensuring a seamless customer experience. The ideal candidate will have technical expertise, strategic thinking, and a passion for optimizing customer interactions.Develop and implement customer lifecycle strategies aligned with business goals.Lead the end-to-end development of customer lifecycle journeys.Create user-friendly wireframes and iterate based on feedback.Utilize CRM platforms and coding languages to ensure technical feasibility.Analyze customer data to optimize journeys and drive improvements.Collaborate with internal teams to align CRM strategies with business objectives.Conduct A/B testing and optimize customer journeys for engagement and conversion.Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels.Implement personalization strategies to tailor customer interactions based on preferences and behaviors.Preferred:Certification in CRM or related field.Previous experience with Braze or similar CRM platforms.Experience with data analytics tools.Benefits:Competitive payOpportunities for career growth15% discount for you and one other family member on all purchases made at SproutsFlexible schedules401(K) Retirement savings plan with a generous company matchCompany paid life insuranceWhy Sprouts:If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.