Marketing Insights Creative Strategist

This job was posted by https://www.arjoblink.arkansas.gov : For more information, please see: https://www.arjoblink.arkansas.gov/jobs/4284097 Heifer Project InternationalHeifer International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.About Heifer InternationalIn 1944, Heifer Internationals founder, Dan West, began outlining a simple but groundbreaking plan to tackle hunger around the world. West, a farmer from the Midwest and Church of the Brethren member, had recently returned from feeding weary refugees during volunteer service in the Spanish Civil War.He had seen firsthand that giving people food was a short-term solution, whereas providing them with animals offered a steady supply of nutritious food for an entire family.His philosophy still inspires Heifers work today. Partnering with farmers across a range of different livestock and crops, we create unique solutions to local challenges.Today, Heifer International has operations in 19 countries around the world, working alongside local farmers, business owners and their communities, as they mobilize and envision their futures. Together, we build inclusive, resilient economies, so communities can develop effective ways to end global hunger and poverty in a sustainable way.To date, we have supported more than 42 million farming families across Africa, Asia and the Americas and in the past five years alone, we have worked alongside 2.7 million families to close the living income gap or set them on a path to doing so. Between now and 2030, we will support an additional 10 million people to reach a living income by scaling up our signature programs. To achieve this, Heifer International relies on its passionate, committed and highly skilled staff.ROLE FUNCTIONThe Marketing Insights Creative Strategist is a key role in our US Fundraising Strategy, leading the development of audience-centric marketing campaigns and products for our Individual Fundraising Program. By leveraging consumer insights and innovative design, this role delivers compelling content to a wide variety of audiences. Responsibilities include collaborating with internal and external stakeholders on persona & insight-led marketing campaigns, establishing KPIs, monitoring campaign performance, and sharing creative insights for improvement. This position is critical for driving the success of our fundraising program. Heifer International is looking for a marketing professional with a passion for creativity, innovation, and strong collaboration skills.RESPONSIBILITIES & DELIVERABLESCampaign Development and Management (35%)Lead the development of insights-driven direct marketing campaigns, translating donor personas and campaign deliverables with final approval from accountable stakeholders.Manage relationships with internal teams and external creative agencies to ensure alignment and timely execution of persona-based campaigns, incorporating an iterative approach to validate and test hypotheses.Manages processes and teams resulting in delivery of fully executed marketing campaigns and products aligned with donor persPI244889543Heifer Project International is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, relig ion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law.