Senior Marketing Associate (NYC Hybrid)

OverviewThe William Morrow Group, a division of HarperCollins Publishers, is seeking a Senior Marketing Associate. The Morrow Group is comprised of several imprints flagship imprint William Morrow, as well as Dey Street Books, Mariner Books, Harvest, Harper Voyager, and Avon Books and publishes a range of titles across most publishing categories, from bestselling mysteries and romances to prize-winning literary fiction, cookbooks, politics, and pop culture titles. The Morrow Groups authors include Karin Slaughter, R.F. Kuang, Julia Quinn, Dave Grohl, Lucy Foley, Tessa Bailey, Tabitha Brown, Don Winslow, Joanna Gaines, and more. In this role, you will work on title-specific marketing campaigns for a variety of books and genres across all Morrow imprints. This position is based out of NYC on a hybrid schedule.ResponsibilitiesConceives, develops, and executes innovative marketing plans for 5-7 books per seasonCommunicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authorsAdvises authors on building and optimizing their social media presence and overall platformDevelops a variety of creative content for campaigns that includes, but is not limited to, sell-in materials for reps and accounts, social media content, and advertising copy for consumer facing promotionsAnalyzes performance on key marketing tactics using social listening tools, sales data, and advertising reporting dashboardsOversees budgets for assigned titlesCollaborates with ad/promo, content creation, publicity, sales, and editorial teamsQualifications4-6 years of experience in trade book marketingExperience working on creative, timely campaigns to reach target audiencesAbility to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environmentExceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detailComfortable presenting in front of large groupsDemonstrated knowledge of the digital landscape, current marketing trends, social media and advertising best practicesMS Office Suite required; Adobe Creative Suite, Canva, or similar design programs are a bonus, plus a keen eye for designThe salary for this position is $55,500-$60,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.HarperCollins Publishers is an Equal Opportunity EmployerJob Locations US-NY-New YorkCategory Marketing