Response Labs
Solutions Architect - Salesforce Marketing Cloud
Response Labs, Baltimore, MD, United States
Position available in Baltimore, Seattle or remote.
The Opportunity
Response Labs, a dynamic digital marketing team, is seeking a Salesforce Marketing Cloud Solutions Architect, preferably with an agency background. Whether at our Baltimore or Seattle offices or as a remote team member, you'll play a key role in leveraging SFMC and related technologies to enhance customer experiences and achieve business goals.
Responsibilities include the architectural design, implementation, and deployment of enterprise-level omnichannel CRM and loyalty marketing initiatives. Experience implementing automations and multi-touch customer journeys is required, as is working knowledge of AMPscript and/or SSJS.
You will also need a strong grounding in relational data, including a solid foundation in SQL. Working knowledge of how to utilize REST and SOAP APIs in your solutions is a nice-to-have.
Responsibilities
Requirements
Nice to Haves
Great Benefits
About Us
Response Labs is a team of passionate digital marketing professionals specializing in CRM and loyalty marketing. We thrive on creating meaningful connections between brands and customers to Make Every Message Matter.
The Opportunity
Response Labs, a dynamic digital marketing team, is seeking a Salesforce Marketing Cloud Solutions Architect, preferably with an agency background. Whether at our Baltimore or Seattle offices or as a remote team member, you'll play a key role in leveraging SFMC and related technologies to enhance customer experiences and achieve business goals.
Responsibilities include the architectural design, implementation, and deployment of enterprise-level omnichannel CRM and loyalty marketing initiatives. Experience implementing automations and multi-touch customer journeys is required, as is working knowledge of AMPscript and/or SSJS.
You will also need a strong grounding in relational data, including a solid foundation in SQL. Working knowledge of how to utilize REST and SOAP APIs in your solutions is a nice-to-have.
Responsibilities
- Collaborate with stakeholders to determine technical requirements and capabilities needed for meeting business goals
- Design, implement, and execute digital CRM and loyalty initiatives inside of Salesforce Marketing Cloud
- Ensure data integrity and manage inputs/outputs for client marketing campaigns
- Provide technical troubleshooting and advice on strategic issues
- Stay up to date on the latest advancements in the Marketing Cloud platform
Requirements
- Minimum 5 years of digital CRM, loyalty, or digital marketing experience
- 3-5 years of extensive multi-channel marketing operations experience in Salesforce Marketing Cloud - Queries, Data Extensions, Content Builder, Mobile Connect, Journey Builder, Triggered Sends and Automation Studio
- Proficiency in SQL, and AMPScript or SSJS development
- Ability to collaborate with internal and external teams for building business solutions
- Technology delivery experience across all phases of the project lifecycle
- Experience with data models and data feeds
- Exposure to platform integration concepts, such as utilizing APIs for interconnectivity and data exchange via flat files
Nice to Haves
- Experience working in SFMC implementations utilizing the Marketing Cloud Connector to synchronize data from Salesforce Sales Cloud
- Experience with scripting languages (Python, AMPScript, JavaScript), HTML, CSS
- General understanding of JSON, XML, REST, and SOAP APIs
- Familiarity with tools like Postman, Jira, and Confluence.
- Salesforce Marketing Cloud certification(s), such as Administrator, Email Specialist or Developer
Great Benefits
- Health, dental, and vision insurance with employer contribution.
- Short-term disability coverage.
- 401k plan with matching.
- Annual performance bonus and quarterly award drawings.
- Paid vacation, sick time, and federal holidays.
- Professional training and certification tracks.
- Flexible work options, including work-from-home.
- Regular company events and volunteer outings.
- Fun, relaxed work environment and culture.
About Us
Response Labs is a team of passionate digital marketing professionals specializing in CRM and loyalty marketing. We thrive on creating meaningful connections between brands and customers to Make Every Message Matter.