Zenith
VP, Data Science, Audience Solutions
Zenith, New York, New York, United States, 10021
Job Description
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.
Overview:
The VP, Data Science, Audience Solutions is responsible for driving the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around audience strategy, and collaborates with cross-functional teams to guide media strategies and deliver on client objectives. The position will play a key role in collaborating across agency teams and maximizing existing audience data, as well as new data streams to fuel audience platforms.
This individual will also partner closely with the data and platform solutions group; a specialized team within the agency acting as digital data and ad technology experts. This will include collaboration with the media team and internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.
Role Objectives:
Manage audience design and activation operations
Drive audience-driven media plans, insights, and experiences in partnership with internal teams
Execute on audience data to impact campaign strategies across a client portfolio of brands
Direct data science workflows and strategies for integrated audience strategy and delivery
Lead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activation
Manage process of building audiences, sharing data with partners, and delivering audience-based performance outputs
Partner with the media, strategy and investment teams to make the audience platform a key tool for smarter planning
Act as internal resource to demonstrate agency knowledge of audience strategies and data science methodologies
Support and/or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)
Maintain knowledge of current media trends, privacy regulations, and Adtech/ Martech ecosystems
Demonstrate strong analytical and storytelling skills to inspire alignment and action
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.
Overview:
The VP, Data Science, Audience Solutions is responsible for driving the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around audience strategy, and collaborates with cross-functional teams to guide media strategies and deliver on client objectives. The position will play a key role in collaborating across agency teams and maximizing existing audience data, as well as new data streams to fuel audience platforms.
This individual will also partner closely with the data and platform solutions group; a specialized team within the agency acting as digital data and ad technology experts. This will include collaboration with the media team and internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.
Role Objectives:
Manage audience design and activation operations
Drive audience-driven media plans, insights, and experiences in partnership with internal teams
Execute on audience data to impact campaign strategies across a client portfolio of brands
Direct data science workflows and strategies for integrated audience strategy and delivery
Lead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activation
Manage process of building audiences, sharing data with partners, and delivering audience-based performance outputs
Partner with the media, strategy and investment teams to make the audience platform a key tool for smarter planning
Act as internal resource to demonstrate agency knowledge of audience strategies and data science methodologies
Support and/or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)
Maintain knowledge of current media trends, privacy regulations, and Adtech/ Martech ecosystems
Demonstrate strong analytical and storytelling skills to inspire alignment and action