Senior Director, Integrated Marketing Services

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application. Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds-and that's why we want you Job Description: What will you work on? Reporting to the Vice President of US Marketing, this digital marketer will lead the integrated marketing services team in developing high-impact strategies that drive aggressive sales goals, while delivering best-in-class consumer experiences across digital, social, influencer and events. Leveraging data and insights to guide strategic planning, development and optimization across the ecosystem, this consumer-centric marketer knows the stats, trends and strategies of the leading players in today's ever-evolving media landscape, including SVOD and social platforms. From YouTube, Meta, TikTok, WhatsApp, WeChat, LinkedIn, Snapchat, X, Google, Pinterest, Reddit, Twitch and Discord, the Senior Director of Integrated Marketing will have their finger on the pulse of trends, emerging platforms and product development to help deliver reach, engagement and sales of Spin Master's strong portfolio of toys and games. How will you create impact? Manage and grow a diverse portfolio of social channels targeting parents, shoppers and collectors and fans, capitalizing on trends, driving direct commerce and fueling engagement Partner with key stakeholders across brand, marketing, licensing and creative to develop impactful social strategies that deliver on business objectives Presenting strategies and plans to Senior Leaders & Licensors Partner with brand, operations and PR teams develop high-impact event activations for key events, including toy fairs, fan conventions, theatrical premieres, etc. Responsible for budget and operational management for integrated marketing services team, including contract review, vendor set-up, invoicing and tracking to ensure corporate compliance Drive influencer strategy, ensuring strong agency partnerships and best practices Manage a small team of social media, influencer and experiential marketers Collaborate closely with the brand, insights and marketing teams to develop and share key analytics, reporting and campaign measurement tracking against core brand metrics and sales targets What are your skills and experience? Experience in digital marketing in entertainment, retail, CPG or ad agency Experience in channel management and social media marketing Experience in marketing to kids and families MBA a plus Deep understanding of the fast-evolving digital content and social space, including best practices and emerging platforms Demonstrated ability to influence, challenge, and partner with senior executives and peers across a fast-paced and innovative culture Ability to thrive in situations reacting in real-time to capitalize on social trends The anticipated pay range for candidates who will work in California is $165,000 to $200,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states. LI-Hybrid LI-HM1 What you can expect from us: Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. Growth and Career Opportunities Flexible Work Hours Innovation, Collaboration and Fun Comprehensive Benefits Other fun Perks What's it like to work here? Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team. Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants. Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiriesspinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs. Follow us on Instagram and Twitter SpinMaster to stay up to date on Spin Master career opportunities. We do appreciate all interest; however only those selected for interview will be contacted.