DIRECTOR OF MARKETING - CANADA & USA

Job description: We are looking to hire a DIRECTOR OF MARKETING for Canada and USA. HEAVY EQUIPMENT EXPERIENCE IS A MUST The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity. The Director will lead market research and competitive analysis efforts to identify opportunities and trends and manage multi-channel marketing campaigns. Additionally, this individual will mentor and develop a high-performing marketing team, manage the marketing budget and analyze performance. This position will collaborate closely with various internal customers/departments to ensure cohesive marketing efforts. This position reports into the Vice President of Marketing and Business Strategy JOB DESCRIPTION: Lead, mentor, and develop marketing team, fostering a collaborative and innovative work environment Review and manage the branding, positioning, and messaging of all business units Further develop and evolve the brands under the FS Aftermarket organization Develop and implement marketing strategies and plans for each business unit that align with overall company objectives Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies Monitor, analyze, and report key marketing performance metrics and providing market research, forecasts, competitor analysis, campaign results and consumer trends Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment Deliver marketing plan annually to key stakeholders and senior leaders Collaborate with internal and external partners on various objectives and projects Provide impactful analytics and insights into previous marketing projects Manage project progression, ensuring priorities and timelines are met accordingly Plan and execute product launches and promotional campaigns Collaborate with the sales team to develop sales enablement materials and strategies Oversee public relations efforts and opportunities Ensure all marketing activities comply with legal and regulatory requirements Other duties as assigned This role with have 2 direct reports and 4-5 indirect reports. Cross border travel will be required 15% travel Qualifications: QUALIFICATIONS: Bachelors degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred Valid drivers license with clean drivers abstract Must be able to pass a pre-employment background check Valid passport, or willingness to obtain one 10 years experience in marketing 5 years experience in a leadership role managing multiple business units or brands 5 years experience creating various forms of marketing including but not limited to; digital, social media, content creation, print, graphic design, direct mail Experience managing robust marketing budget Proven experience analyzing, developing, and implementing successful marketing strategies and campaigns Advanced experience with a variety of digital platforms, including proficiency in, WordPress, Google Analytics and MS Office Suite, including Word, Excel and Powerpoint, CRM platforms, Asana or similar project management platform, Hubspot, Canva and Hootsuite Qualified and interested individuals are encouraged to apply ONLY QUALIFIED CANDIDATES WILL BE CONTACTED Why is This a Great Opportunity: Why this is a great opportunity : Talented, dedicated and passionate team to work with Exceptional best-in-class products and service offerings for our customers Market-competitive compensation package with annual increase opportunities Robust Group Benefits that are 100% paid for by the Company inclusive of Health, Dental, Life, Disability and Travel coverage Paid Personal Days Charitable Giving Program Educational Scholarship Program Tuition Reimbursement Employee & Family Assistance Program (EAP) Employer Matching Retirement Savings Plan Federally recognized as a certified Employment Equity organization Member of multiple provincial safety programs and COR certified Our Core People Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition Salary Type : Annual Salary Salary Min : $ 140000 Salary Max : $ 170000 Currency Type : USD