Relm Insurance
Competitive Product Marketer
Relm Insurance, Miami Beach, Florida, us, 33119
Relm Insurance is seeking a dynamic and analytical Competitive Product Marketer to enhance our market positioning and drive competitive strategies. The ideal candidate will possess a deep understanding of the insurance landscape, have strong marketing acumen, and be skilled at translating insights into actionable marketing strategies.Responsibilities:Market Intelligence:
Conduct comprehensive research and analysis on key competitors’ marketing strategies and market positioning of insurance products. Continuously monitor and report on competitive marketing activities and insurance industry marketing trends.Broker Insights:
Work closely with Distribution and Underwriting to gather and analyze broker feedback and market data to understand broker needs and preferences. Use these insights to inform competitive strategies and engagement.Competitive Strateg y: Identify and assess short-term and long-term competitive threats and opportunities. Provide strategic insights and recommendations to senior leadership, product, and marketing teams. Contribute to the development and execution of go-to-market strategies for new product launches and updates, ensuring competitive differentiation is a core component.Underwriting enablement:
Ensure the underwriting team is equipped to address competitive considerations through effective regular training/enablement, and support individual risk-level decision making by providing key analysis and insights adhoc.Content Creation:
Develop compelling competitive and product marketing content, competitive marketing comparison sheets, whitepapers, and case studies. Ensure that competitive differentiation is clearly articulated in all marketing materials whilst adhering to regulatory requirements.Cross-Functional Collaboration:
Work closely with Product, Distribution, Underwriting, Executive, and other functions to ensure alignment on competitive strategies and messaging. Serve as the go-to marketing expert on competitor products and market positioning by building a competitive program inclusive of company-wide updates delivered on a consistent cadence.Thought Leadership:
Position Relm Insurance as a thought leader in the industry by contributing to blogs, webinars, and industry events. Share insights on competitive trends and strategies.RequirementsBachelor's degree in Marketing, Business, or a related field.MBA or strategy experience preferred, not required.Excellent Microsoft PowerPoint and visual presentation skills.Exposure in a professional capacity to Relm’s competitive set preferred, not required.5+ years of experience in product marketing, competitive intelligence, market research, or a related role within the commercial insurance industryA deep understanding of commercial lines of business within the insurance market, and its distribution pathways.Proven ability to conduct detailed competitive analysis and translate findings into actionable marketing and sales strategies.Strong analytical skills with the ability to interpret complex data and develop strategic insights.Excellent written and verbal communication skills, with the ability to create compelling content and verbally present effectively to various audiences.Demonstrated ability to work effectively in a cross-functional environment, collaborating with various teams across the company.Strong project management skills with the ability to manage multiple priorities and deadlines.Knowledge of market research methodologies and competitive analysis tools.BenefitsA comprehensive benefits package, including medical, dental, vision, life insurance, long-term and short-term disability, all paid at 100% for employees.Up to 5% of salary 401(k) employer matchCompetitive compensationTraining and mentorship opportunitiesEducational stipendAn environment where you opinion is not only heard but crucial to our teams’ successA multitude of growth
Conduct comprehensive research and analysis on key competitors’ marketing strategies and market positioning of insurance products. Continuously monitor and report on competitive marketing activities and insurance industry marketing trends.Broker Insights:
Work closely with Distribution and Underwriting to gather and analyze broker feedback and market data to understand broker needs and preferences. Use these insights to inform competitive strategies and engagement.Competitive Strateg y: Identify and assess short-term and long-term competitive threats and opportunities. Provide strategic insights and recommendations to senior leadership, product, and marketing teams. Contribute to the development and execution of go-to-market strategies for new product launches and updates, ensuring competitive differentiation is a core component.Underwriting enablement:
Ensure the underwriting team is equipped to address competitive considerations through effective regular training/enablement, and support individual risk-level decision making by providing key analysis and insights adhoc.Content Creation:
Develop compelling competitive and product marketing content, competitive marketing comparison sheets, whitepapers, and case studies. Ensure that competitive differentiation is clearly articulated in all marketing materials whilst adhering to regulatory requirements.Cross-Functional Collaboration:
Work closely with Product, Distribution, Underwriting, Executive, and other functions to ensure alignment on competitive strategies and messaging. Serve as the go-to marketing expert on competitor products and market positioning by building a competitive program inclusive of company-wide updates delivered on a consistent cadence.Thought Leadership:
Position Relm Insurance as a thought leader in the industry by contributing to blogs, webinars, and industry events. Share insights on competitive trends and strategies.RequirementsBachelor's degree in Marketing, Business, or a related field.MBA or strategy experience preferred, not required.Excellent Microsoft PowerPoint and visual presentation skills.Exposure in a professional capacity to Relm’s competitive set preferred, not required.5+ years of experience in product marketing, competitive intelligence, market research, or a related role within the commercial insurance industryA deep understanding of commercial lines of business within the insurance market, and its distribution pathways.Proven ability to conduct detailed competitive analysis and translate findings into actionable marketing and sales strategies.Strong analytical skills with the ability to interpret complex data and develop strategic insights.Excellent written and verbal communication skills, with the ability to create compelling content and verbally present effectively to various audiences.Demonstrated ability to work effectively in a cross-functional environment, collaborating with various teams across the company.Strong project management skills with the ability to manage multiple priorities and deadlines.Knowledge of market research methodologies and competitive analysis tools.BenefitsA comprehensive benefits package, including medical, dental, vision, life insurance, long-term and short-term disability, all paid at 100% for employees.Up to 5% of salary 401(k) employer matchCompetitive compensationTraining and mentorship opportunitiesEducational stipendAn environment where you opinion is not only heard but crucial to our teams’ successA multitude of growth