Media Internetagentur
Vice President, Global Media Activation
Media Internetagentur, Brockton, Massachusetts, us, 02301
Job Description
Apply (by clicking the relevant button) after checking through all the related job information below.
As part of the LEGO Group’s strategic vision to transition from external media agencies to a robust in-house operation, we are seeking a Vice President of Global Media Activation.
PLAY YOUR PART IN OUR TEAM SUCCEEDING!
This role will lead our ambitious agenda to in-house global search, programmatic advertising and biddable media ensuring a seamless and efficient evolution.
The ideal candidate will drive the standardization of media execution globally, lead innovative projects, and strengthen our partnerships with digital platforms globally.
CORE RESPONSIBILITIES
Design and implement a global media strategy that aligns with the LEGO Group’s core business objectives, promoting consistency across various media channels and platforms.Lead the strategic transition to in-house digital media capabilities, integrating the latest technology and cultivating internal expertise to enhance our digital media operations.Own relationships with external media agencies, ensuring alignment with our in-house strategies and goals while leading the transition towards increased internal capabilities.Drive cost efficiency, superior data management, and optimal media performance.Ensure that our media strategies are agile, responsive, and aligned with the latest industry trends and consumer behaviors.Leverage advanced data analytics to deepen our understanding of shopper behaviors, using insights to tailor media strategies that enhance shopper experiences and extend our reach.Champion experimentation and "test and learn" initiatives to drive media effectiveness and adaptability, encouraging a culture of innovation and continuous improvement within the Global Media team and the broader M&C marketing organization.Oversee the management and strategic use of YouTube and other significant digital platforms to maximize content reach and engagement.Develop and maintain strong, strategic relationships with major media platforms, focusing on collaborative growth and enhanced media buying efficiencies.DO YOU HAVE WHAT IT TAKES?
Extensive experience in a senior media management role, with a demonstrated history of leading media strategy at a global scale.In-depth knowledge of digital media, including expertise in search, biddable media, programmatic advertising, and social media platforms.Proven success in managing large-scale media transitions from external agencies to in-house processes.Strong leadership skills with a proven track record of motivating and leading a diverse team in a dynamic, fast-paced environment.Excellent analytical, strategic, and problem-solving skills, with a strong ability to use data to inform decisions and drive strategic direction.Superior communication and interpersonal skills, capable of effectively negotiating and building partnerships with key stakeholders and external partners.Applications are reviewed on an ongoing basis. If you're interested in this role, we encourage you to apply as soon as possible.
What’s in it for you?
Family Care Leave –
We offer enhanced paid leave options for those important times.
Insurances –
All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing –
We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
Colleague Discount –
We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus –
When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace –
When you join the team you'll be assigned a primary workplace location, i.e., one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds. Being part of the LEGO Group also means taking part in our annual Play Day, building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as part of our drug-free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. Please note, these communication channels should be used for those having difficulty accessing our online channels, not to inquire about job opportunities.
Join the LEGO team today.#J-18808-Ljbffr
Apply (by clicking the relevant button) after checking through all the related job information below.
As part of the LEGO Group’s strategic vision to transition from external media agencies to a robust in-house operation, we are seeking a Vice President of Global Media Activation.
PLAY YOUR PART IN OUR TEAM SUCCEEDING!
This role will lead our ambitious agenda to in-house global search, programmatic advertising and biddable media ensuring a seamless and efficient evolution.
The ideal candidate will drive the standardization of media execution globally, lead innovative projects, and strengthen our partnerships with digital platforms globally.
CORE RESPONSIBILITIES
Design and implement a global media strategy that aligns with the LEGO Group’s core business objectives, promoting consistency across various media channels and platforms.Lead the strategic transition to in-house digital media capabilities, integrating the latest technology and cultivating internal expertise to enhance our digital media operations.Own relationships with external media agencies, ensuring alignment with our in-house strategies and goals while leading the transition towards increased internal capabilities.Drive cost efficiency, superior data management, and optimal media performance.Ensure that our media strategies are agile, responsive, and aligned with the latest industry trends and consumer behaviors.Leverage advanced data analytics to deepen our understanding of shopper behaviors, using insights to tailor media strategies that enhance shopper experiences and extend our reach.Champion experimentation and "test and learn" initiatives to drive media effectiveness and adaptability, encouraging a culture of innovation and continuous improvement within the Global Media team and the broader M&C marketing organization.Oversee the management and strategic use of YouTube and other significant digital platforms to maximize content reach and engagement.Develop and maintain strong, strategic relationships with major media platforms, focusing on collaborative growth and enhanced media buying efficiencies.DO YOU HAVE WHAT IT TAKES?
Extensive experience in a senior media management role, with a demonstrated history of leading media strategy at a global scale.In-depth knowledge of digital media, including expertise in search, biddable media, programmatic advertising, and social media platforms.Proven success in managing large-scale media transitions from external agencies to in-house processes.Strong leadership skills with a proven track record of motivating and leading a diverse team in a dynamic, fast-paced environment.Excellent analytical, strategic, and problem-solving skills, with a strong ability to use data to inform decisions and drive strategic direction.Superior communication and interpersonal skills, capable of effectively negotiating and building partnerships with key stakeholders and external partners.Applications are reviewed on an ongoing basis. If you're interested in this role, we encourage you to apply as soon as possible.
What’s in it for you?
Family Care Leave –
We offer enhanced paid leave options for those important times.
Insurances –
All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing –
We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
Colleague Discount –
We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus –
When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace –
When you join the team you'll be assigned a primary workplace location, i.e., one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds. Being part of the LEGO Group also means taking part in our annual Play Day, building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as part of our drug-free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. Please note, these communication channels should be used for those having difficulty accessing our online channels, not to inquire about job opportunities.
Join the LEGO team today.#J-18808-Ljbffr