Crate&Barrel
Associate Marketing Manager, Brand Marketing
Crate&Barrel, Chicago, Illinois, United States, 60290
CB2 is transforming the perception of home design for today's modern consumer. Born out of Crate and Barrel, CB2 is committed to high-quality, sophisticated design at an approachable price. Located in downtown Chicago, CB2 offers an engaging, collaborative work environment. If you're creative, team spirited and have a passion for modern design, then join the team as an Associate Marketing Manager, Brand Marketing.
The Associate Marketing Manager, Brand Marketing is responsible for integrated planning and supporting the flawless execution of CB2’s seasonal campaigns across partnerships, events, PR, social media, owned channels, eCommerce and retail. In addition, this role will also support brand growth programs, with a focus on leading CB2’s credit card program.
This position is a 4 day hybrid position based out of our Headquarters located in Chicago, Illinois.
A day in the life as an Associate Marketing Manager, Brand Marketing…
Act as a steward for the brand and become a content strategist for CB2 seasonal campaigns and articulate the brand vision, reinforce positioning to achieve overall business goals and to help maintain consistency in all communication channels and consumer touchpoints
Manage the marketing content strategy, including the editorial planning calendar that informs channel marketing and cross channel asset development process
Lead the strategic oversight of campaign calendars including content, send cadence and audience selections to deliver on campaign objectives and business goals
Become an expert in CB2’s marketing strategies across all channels while partnering with senior leaders and cross-functional teams to ensure messaging is consistent and clear to consumers, supporting the business strategy
Collaborate to create and develop integrated marketing plans for CB2 including strategy, spend, tactics, and channel mix. Partner with team members and cross functional partners to ensure that initiatives are on brand, relevant, timely, and that they drive awareness, traffic, sales, and return on advertising spend (ROAS)
Lead briefings and orchestrate day-to-day marketing, working closely with various cross-functional teams, such as in-house creative team, agency partners and operations. This could include the development of seasonal campaigns and collaboration launches, growth programs, digital/social media initiatives, PR initiatives, store marketing, and brand experiences or events
Research competitor and industry programs and marketing initiatives to develop insights. Study competitive performance regularly to help educate the broader team
Track industry, retail, and consumer news and trends to uncover insights for CB2 to remain competitive
Develop marketing hindsights and transfer data into insights. Ensure tracking & accurate reporting of CB2 marketing results. Accountable for delivering against business goals, store/eCommerce goals and performance metrics
Lead execution of all credit card program campaigns and become the expert in this space, developing competitor audits, consumer insights and growth strategies
Support managing budgets and day-to-day invoicing
What you’ll bring to the table…
A data-driven, and highly analytical mindset with never ending curiosity in discovering unmet consumer needs
Track record of creating breakthrough marketing programs and growing/scaling innovative businesses or functions
Possess an unwavering drive for results, an ability to take risks, an “always-be-testing” attitude, and a relentless focus on the customer and brand
Ability to communicate clearly, concisely, and in a compelling manner, both orally and in writing
Proven ability to organize, plan and effectively manage multiple projects in a fast paced, dynamic environment
Ability to track to budget, process invoicing and accruals
Proactively looks to improve processes and establish efficiencies
We’d love to hear from you if you have…
4 years of experience in consumer brand management or in an account or strategy role at a creative agency; retail experience is a plus
Bachelor’s Degree or relevant work experience
Multi-channel marketing experience and experience working with creative teams (i.e. internal or external agencies) developing creative, breakthrough content strategies
Experience managing 360 marketing programs and/or experiential, media, social media or PR campaigns
Must be able to work in a matrix environment, able to collaborate cross functionally and be a strong team player
Strong problem solving skills, detail oriented, organizational and analytical skills, and ability to multitask in a fast paced environment.
Strong interpersonal skills and the ability to influence others
Strong analytical and technical skills
Strong project and time management skills
Strong interpersonal and communication skills
#li-hybrid
Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
The Associate Marketing Manager, Brand Marketing is responsible for integrated planning and supporting the flawless execution of CB2’s seasonal campaigns across partnerships, events, PR, social media, owned channels, eCommerce and retail. In addition, this role will also support brand growth programs, with a focus on leading CB2’s credit card program.
This position is a 4 day hybrid position based out of our Headquarters located in Chicago, Illinois.
A day in the life as an Associate Marketing Manager, Brand Marketing…
Act as a steward for the brand and become a content strategist for CB2 seasonal campaigns and articulate the brand vision, reinforce positioning to achieve overall business goals and to help maintain consistency in all communication channels and consumer touchpoints
Manage the marketing content strategy, including the editorial planning calendar that informs channel marketing and cross channel asset development process
Lead the strategic oversight of campaign calendars including content, send cadence and audience selections to deliver on campaign objectives and business goals
Become an expert in CB2’s marketing strategies across all channels while partnering with senior leaders and cross-functional teams to ensure messaging is consistent and clear to consumers, supporting the business strategy
Collaborate to create and develop integrated marketing plans for CB2 including strategy, spend, tactics, and channel mix. Partner with team members and cross functional partners to ensure that initiatives are on brand, relevant, timely, and that they drive awareness, traffic, sales, and return on advertising spend (ROAS)
Lead briefings and orchestrate day-to-day marketing, working closely with various cross-functional teams, such as in-house creative team, agency partners and operations. This could include the development of seasonal campaigns and collaboration launches, growth programs, digital/social media initiatives, PR initiatives, store marketing, and brand experiences or events
Research competitor and industry programs and marketing initiatives to develop insights. Study competitive performance regularly to help educate the broader team
Track industry, retail, and consumer news and trends to uncover insights for CB2 to remain competitive
Develop marketing hindsights and transfer data into insights. Ensure tracking & accurate reporting of CB2 marketing results. Accountable for delivering against business goals, store/eCommerce goals and performance metrics
Lead execution of all credit card program campaigns and become the expert in this space, developing competitor audits, consumer insights and growth strategies
Support managing budgets and day-to-day invoicing
What you’ll bring to the table…
A data-driven, and highly analytical mindset with never ending curiosity in discovering unmet consumer needs
Track record of creating breakthrough marketing programs and growing/scaling innovative businesses or functions
Possess an unwavering drive for results, an ability to take risks, an “always-be-testing” attitude, and a relentless focus on the customer and brand
Ability to communicate clearly, concisely, and in a compelling manner, both orally and in writing
Proven ability to organize, plan and effectively manage multiple projects in a fast paced, dynamic environment
Ability to track to budget, process invoicing and accruals
Proactively looks to improve processes and establish efficiencies
We’d love to hear from you if you have…
4 years of experience in consumer brand management or in an account or strategy role at a creative agency; retail experience is a plus
Bachelor’s Degree or relevant work experience
Multi-channel marketing experience and experience working with creative teams (i.e. internal or external agencies) developing creative, breakthrough content strategies
Experience managing 360 marketing programs and/or experiential, media, social media or PR campaigns
Must be able to work in a matrix environment, able to collaborate cross functionally and be a strong team player
Strong problem solving skills, detail oriented, organizational and analytical skills, and ability to multitask in a fast paced environment.
Strong interpersonal skills and the ability to influence others
Strong analytical and technical skills
Strong project and time management skills
Strong interpersonal and communication skills
#li-hybrid
Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as “the Company”. The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.