Director of Communications

The Director of Communications is responsible for writing press releases, managing photography and videography for the bureau, conducting photo-ops, managing public relations and its day-to-day activities, handling media inquiries, organizing media and travel writers familiarization tours, managing social media activities, developing communication systems (print & online) for informing the media/public about the CVB and Alpharetta as a tourism destination, creating strategies to communicate the tourism assets in Alpharetta through print, social, and digital avenues, creating new ideas for driving leisure and group business into the hotels, and supporting all functions of the Bureau with public relations and social media efforts.Duties & Managerial Responsibilities:

Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.Media Relations / Social Media / Photography / Videography

Work with President on reaching out and building relationships/opportunities with all media/travel writers/influencers.Develop an overall communications/PR/social media strategy for the department.Implement ACVB communication and media strategies for external positioning to targeted audiences; advance the mission of the CVB and promote a positive brand reputation across all communications channels.Develop editorial calendars to maximize media opportunities.Conduct media events, press tours/familiarization tours, regional/national media blitzes and local events that promote Alpharetta as a destination for convention, business, meetings, and leisure travel.Write, distribute, and pitch press releases and stories to local, regional, and national media/publications through communication channels.Respond to media requests in a timely manner.Utilize online services (Meltwater, PR WEB and Atlanta Daybook, etc.) to distribute press releases for major stories.Maintain databases of media/influencers; maintain attraction/retail contact information and descriptions.Arrange & conduct photo ops with staff, Board, City Council, organizers, contest winners, photo shoots, etc.Demonstrate proven value of PR and social media initiatives by tracking coverage in print, broadcast, and online; and calculate media/advertising impressions/value/social for reporting to the Board of Directors.Maintain reports for media exposure, media value, social engagement and maintain the clipping portfolio.Contract, manage & strategize with communications team contractors as applicable.Organize and execute media tours with President for travel writers as planned.Attend meetings designated by President.Support all functions of the bureau with communications, PR and social media efforts.Manage Social Media Manager and oversee all social media activities: posts, photos, videos, copy, links, schedule of posts, newsletters, blogs, and final photo gallery selections.Oversee quarterly, monthly, weekly and annual goals for the communications team.Create an Alpharetta Insider newsletter and distribute.Submit monthly Calendar of Events to target publications (print & digital).Assist VP of Marketing & Operations in developing Bureau’s collateral materials; special projects and brainstorming of packages and promotions as needed.Work with marketing to create visual strategies for photo & video development.Proofread as needed.Staff Welcome Center as needed.Special Events and Other:Assist in coordinating special events and promotions for Bureau as needed.Promote new Bureau events and projects across all communication channels.Professional Development/Research:Observe other CVB & tourism websites and publications to analyze how they position their destination.Stay current on potential new customers and competitors in the marketplace.Continuously research and develop ideas on how to promote Alpharetta.Organize and submit award nominations for the Alpharetta CVB.The ideal candidate will possess:BA or BS degree in Communications, Journalism or related field.2-5 years’ experience in a public relations capacity.A robust list of local media and social influencer contacts/relationships.On-call crisis management experience with an understanding of how to act swiftly, remain calm and mitigate damaging impact.Strong experience in public relations writing and pitching.Excellent written and verbal communication skills.Proactive, organized and detail-oriented person who can prioritize and manage multiple projects simultaneously.Proven ability to maintain high levels of confidentiality.Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).Skills in social media and newsletter platforms.Working knowledge of Adobe programs (Photoshop in particular).Working knowledge of Meltwater preferred.“Can do” attitude with a spark of initiative to create and deliver fresh and new ideas.Job descriptions are not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job. They are intended to be reflections of the principal job elements essential for that position. The Alpharetta Convention and Visitors Bureau reserves the right to revise this description, as necessary.To Apply:Applicants should submit their information to Janet Rodgers.

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