Novo Nordisk A/S
Content Management and Production Lead
Novo Nordisk A/S, Plainsboro, New Jersey, us, 08536
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
Ensure all your application information is up to date and in order before applying for this opportunity.We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?The PositionThe Content Management & Production Lead is responsible for developing and managing best-in-class capabilities and infrastructure for executing omnichannel programs. This role drives the adoption of content supply chain technology across Commercial Strategy and Marketing, and other organizational functions, leading the overall digital content evolution roadmap. The Lead oversees a team that handles end-to-end content supply chain activities, including planning, production, management, and optimization. The role also involves partnering with internal and external teams to deliver digital projects on time and budget, managing stakeholder engagement, ensuring compliance with best practices, and driving continuous improvement through measurement, optimization, and innovation. The Content Management & Production Lead acts as a strategic partner, providing guidance and driving the coordination and execution of multiple digital campaigns aligned with brand strategy and business objectives.Essential FunctionsStrategy Execution:
Develops and manages best-in-class capabilities and infrastructure for the execution of Omnichannel programs through establishing system requirements, processes, procedures, and future capability roadmap. Drives content supply chain technology adoption across CS&M and other functions within the organization.Leadership & Team Management:
Lead and develop a team enabling the end-to-end content supply chain, including planning, production, management, and optimization.Project Management:
Works in partnership with internal and external teams to deliver digital projects on time and budget through effective management of the project timeline, issues, risks, dependencies, and deliverables.Stakeholder Engagement & Collaboration:
Partners closely with leadership across capabilities and disciplines to ensure that appropriate digital strategy and digital capabilities are in place to deliver on the agreed business initiatives and requirements.Compliance & Best Practices:
Responsible for ensuring strategies are thoroughly vetted; market needs assessed, market segmentation understood, technical solution validated and the business model viable.Measurement, Optimization, & Innovation:
Maintains digital best practices including user experience, A/B testing, and content performance optimization.Content Production Strategy:
Develop and oversee the implementation of a comprehensive content supply chain strategy aligned with the organization's marketing objectives.Content Management:
Oversee the implementation and management of AEM Digital Asset Management (DAM) system to centralize, organize, and distribute digital assets across the organization.QualificationsBachelor's degree in Marketing, Communications, Business, Information Technology, or a related field; Master’s degree preferred.12+ years of experience including progressively responsible experience within digital content management, marketing, or related fields.Proven experience with omni-channel digital program execution and content supply chain management.Strong knowledge of Content Management Systems related platforms (specifically, Adobe Experience Manager and other Adobe suite of products).Strong understanding of digital marketing technologies and platforms.Experience with AI metadata tagging solutions, such as Adobe Sensei.Knowledge of best practices in user experience, A/B testing, and website performance optimization.Strong project management skills with the ability to manage multiple projects simultaneously and deliver on time and within budget.Proven ability to manage budgets related to digital content production and technology acquisition.Ability to challenge conventional thinking and generate innovative solutions.Ability to manage complexity, including the leadership of work across competing priorities.Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.Strong understanding of regulatory, compliance, and ethical considerations in engaging with HCPs/Patients.Proven track record of innovative market tactics/high impact results.Outstanding planning and organizational skills with exceptionally high attention to quality of detail.Excellent communication and stakeholder management skills, with ability to influence senior leaders.Excellent leadership and team management skills, with the ability to inspire and motivate others.We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. Together, we’re life changing.Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
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Ensure all your application information is up to date and in order before applying for this opportunity.We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?The PositionThe Content Management & Production Lead is responsible for developing and managing best-in-class capabilities and infrastructure for executing omnichannel programs. This role drives the adoption of content supply chain technology across Commercial Strategy and Marketing, and other organizational functions, leading the overall digital content evolution roadmap. The Lead oversees a team that handles end-to-end content supply chain activities, including planning, production, management, and optimization. The role also involves partnering with internal and external teams to deliver digital projects on time and budget, managing stakeholder engagement, ensuring compliance with best practices, and driving continuous improvement through measurement, optimization, and innovation. The Content Management & Production Lead acts as a strategic partner, providing guidance and driving the coordination and execution of multiple digital campaigns aligned with brand strategy and business objectives.Essential FunctionsStrategy Execution:
Develops and manages best-in-class capabilities and infrastructure for the execution of Omnichannel programs through establishing system requirements, processes, procedures, and future capability roadmap. Drives content supply chain technology adoption across CS&M and other functions within the organization.Leadership & Team Management:
Lead and develop a team enabling the end-to-end content supply chain, including planning, production, management, and optimization.Project Management:
Works in partnership with internal and external teams to deliver digital projects on time and budget through effective management of the project timeline, issues, risks, dependencies, and deliverables.Stakeholder Engagement & Collaboration:
Partners closely with leadership across capabilities and disciplines to ensure that appropriate digital strategy and digital capabilities are in place to deliver on the agreed business initiatives and requirements.Compliance & Best Practices:
Responsible for ensuring strategies are thoroughly vetted; market needs assessed, market segmentation understood, technical solution validated and the business model viable.Measurement, Optimization, & Innovation:
Maintains digital best practices including user experience, A/B testing, and content performance optimization.Content Production Strategy:
Develop and oversee the implementation of a comprehensive content supply chain strategy aligned with the organization's marketing objectives.Content Management:
Oversee the implementation and management of AEM Digital Asset Management (DAM) system to centralize, organize, and distribute digital assets across the organization.QualificationsBachelor's degree in Marketing, Communications, Business, Information Technology, or a related field; Master’s degree preferred.12+ years of experience including progressively responsible experience within digital content management, marketing, or related fields.Proven experience with omni-channel digital program execution and content supply chain management.Strong knowledge of Content Management Systems related platforms (specifically, Adobe Experience Manager and other Adobe suite of products).Strong understanding of digital marketing technologies and platforms.Experience with AI metadata tagging solutions, such as Adobe Sensei.Knowledge of best practices in user experience, A/B testing, and website performance optimization.Strong project management skills with the ability to manage multiple projects simultaneously and deliver on time and within budget.Proven ability to manage budgets related to digital content production and technology acquisition.Ability to challenge conventional thinking and generate innovative solutions.Ability to manage complexity, including the leadership of work across competing priorities.Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.Strong understanding of regulatory, compliance, and ethical considerations in engaging with HCPs/Patients.Proven track record of innovative market tactics/high impact results.Outstanding planning and organizational skills with exceptionally high attention to quality of detail.Excellent communication and stakeholder management skills, with ability to influence senior leaders.Excellent leadership and team management skills, with the ability to inspire and motivate others.We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. Together, we’re life changing.Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
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